Director Erin Nealy Cox gets 9,975 RSUs at Sally Beauty (NYSE: SBH)

Rhea-AI Filing Summary

Sally Beauty Holdings director Erin Nealy Cox received a new equity award in the form of restricted stock units (RSUs). On January 22, 2026, she was granted 9,975 RSUs at a price of $0 per unit, reported as a derivative security.

The RSUs convert into Sally Beauty common stock on a one-for-one basis, meaning each unit represents one share when settled. According to the disclosure, 100% of the RSUs vest when her service as a director ends. After this grant, she beneficially owns 9,975 derivative securities directly.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cox Erin Nealy

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

7900 WINDROSE AVENUE

(Street)

PLANO TX 75024

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
01/22/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units(1)	$0	01/22/2026		A		9,975		12/31/2036(2)	12/31/2036	Common Stock	9,975	$0	9,975	D

Explanation of Responses:

1. Restricted Stock Units ("RSUs") convert into SBH common stock on a one-for-one basis.

2. 100% of the RSUs vest on the date the reporting person's service as a director of the issuer has terminated.

	/s/ Rebecca L. Morley, Attorney-in-Fact	01/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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FAQ

What insider transaction did SBH director Erin Nealy Cox report?

Erin Nealy Cox, a director of Sally Beauty Holdings (SBH), reported receiving 9,975 restricted stock units (RSUs) on January 22, 2026 under a Form 4 filing.

How many restricted stock units were granted to the SBH director and at what price?

The filing shows a grant of 9,975 RSUs to the director at a transaction price of $0 per unit, reflecting a stock-based compensation award rather than an open-market purchase.

When do the Sally Beauty (SBH) RSUs granted to the director vest?

The disclosure states that 100% of the RSUs vest on the date the reporting person’s service as a director has terminated, tying vesting to the end of board service rather than a fixed annual schedule.

What does one-for-one conversion of SBH RSUs mean in this Form 4?

The filing explains that the RSUs convert into SBH common stock on a one-for-one basis, so each vested RSU will deliver one share of Sally Beauty common stock when settled.

How many derivative securities does the SBH director own after this RSU grant?

Following the reported transaction, the Form 4 lists 9,975 derivative securities beneficially owned by the director, held in direct ownership form.

What is the stated expiration date of the SBH RSUs in the filing?

The RSU award table includes an expiration date of 12/31/2036 for the restricted stock units, alongside the vesting condition tied to the director’s service ending.