Sally Beauty (SBH) insider reports RSU/PSU conversions and sales

Rhea-AI Filing Summary

Sally Beauty Holdings (SBH) reported insider equity activity by its GVP, Controller & CAO on a Form 4. On November 15, 2025, the officer acquired 16,782 shares of common stock at $0 through the vesting and conversion of restricted stock units (RSUs). On the same date, 6,272 shares were disposed of at $14.18 per share, typically reflecting shares withheld to cover taxes. After these transactions, the officer directly owned 27,195 shares of SBH common stock.

The filing also details multiple RSU and performance stock unit (PSU) conversions on November 15, 2025, each on a one-for-one basis into common stock, with some RSU awards continuing to vest annually through November 15, 2027.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McIntosh Kim

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

3001 COLORADO BOULEVARD

(Street)

DENTON TX 76210

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	GVP, CONTROLLER & CAO

3. Date of Earliest Transaction (Month/Day/Year)
11/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/15/2025		M		16,782	A	$0	33,467	D
Common Stock	11/15/2025		F		6,272	D	$14.18	27,195	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units(1)	$0	11/15/2025		M			2,836	11/15/2025(2)	11/15/2027	Common Stock	2,836	$0	5,673	D
Restricted Stock Units (1)	$0	11/15/2025		M			4,417	11/15/2025(3)	11/15/2026	Common Stock	4,417	$0	4,417	D
Restricted Stock Units (1)	$0	11/15/2025		M			2,769	11/15/2025(4)	11/15/2025	Common Stock	2,769	$0	0	D
Restricted Stock Units (1)(5)	$0	11/15/2025		M			3,235	11/15/2025	11/15/2025	Common Stock	3,235	$0	0	D
Restricted Stock Units (1), (5)	$0	11/15/2025		M			1,148	11/15/2025	11/15/2025	Common Stock	1,148	$0	0	D
Restricted Stock Units (1), (5)	$0	11/15/2025		M			1,026	11/15/2025	11/15/2025	Common Stock	1,026	$0	0	D
Restricted Stock Units (1), (5)	$0	11/15/2025		M			1,351	11/15/2025	11/15/2025	Common Stock	1,351	$0	0	D

Explanation of Responses:

1. Restricted stock units (RSUs) convert into common stock on a one-for-one basis.

2. These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.

3. These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.

4. These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.

5. Reflects earned and vested performance stock units (PSUs).

	/s/ Rebecca L. Morley, Attorney-in-Fact	11/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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FAQ

What insider transaction did SBH report on this Form 4?

The GVP, Controller & CAO of Sally Beauty Holdings (SBH) reported the vesting and conversion of multiple restricted stock units (RSUs) and performance stock units into common stock on November 15, 2025.

How many SBH common shares did the officer acquire and dispose of?

On November 15, 2025, the officer acquired 16,782 shares of SBH common stock at $0 through RSU conversion and disposed of 6,272 shares at $14.18 per share.

How many SBH shares does the insider own after these transactions?

Following the reported transactions, the officer directly owned 27,195 shares of Sally Beauty Holdings common stock.

What do the RSU and PSU entries mean for SBH stock?

The entries show that RSUs and PSUs converted into SBH common stock on a one-for-one basis, with some awards fully vested and others scheduled to vest in annual installments through November 15, 2027.

Why were some SBH shares shown as disposed of at $14.18?

The 6,272 shares disposed of at $14.18 are reported under code F, which typically indicates shares withheld or sold to cover tax obligations arising from equity award vesting.

Who is the reporting person in this SBH Form 4 filing?

The reporting person is an officer of Sally Beauty Holdings, Inc., serving as GVP, Controller & Chief Accounting Officer (CAO).