STOCK TITAN

Sally Beauty (NYSE: SBH) sets new CFO pay package and keeps 2026 guidance

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Sally Beauty Holdings announced a planned chief financial officer transition while reaffirming its previously issued guidance for the second quarter and full fiscal year 2026. Current CFO Marlo Cormier will remain through April 11, 2026 under a separation agreement and then leave to pursue other opportunities.

The Board appointed Adrianne Lee, formerly a senior finance leader at Bed Bath & Beyond and Hertz, as Senior Vice President and Chief Financial Officer effective April 28, 2026. During the transition gap, Chief Accounting Officer Kim McIntosh will serve as principal financial officer, providing continuity in the finance function.

Positive

  • None.

Negative

  • None.

Insights

Planned CFO change with experienced successor and reaffirmed 2026 guidance looks orderly and neutral.

Sally Beauty Holdings is executing a structured CFO transition. Outgoing CFO Marlo Cormier departs under a negotiated separation agreement, with no disagreements reported on operations or policies. This framing points to a non-adversarial leadership change.

Incoming CFO Adrianne Lee brings multi-company retail and consumer experience, including senior roles at Bed Bath & Beyond and Hertz. The Board also named the current Chief Accounting Officer as interim principal financial officer, which helps maintain reporting oversight during the brief gap between Cormier’s exit and Lee’s start date.

The company explicitly reaffirmed its second-quarter and fiscal 2026 guidance previously issued in February, signaling that management does not see the leadership change as altering its near-term financial expectations based on current information. Future company filings and updates will provide additional detail on Lee’s impact on strategy and execution.

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
CFO severance cash payment $881,250 Gross payment to outgoing CFO representing 15 months’ salary
Health insurance continuation 15 months COBRA subsidy period for outgoing CFO’s health insurance
New CFO base salary $725,000 Annual base salary for Adrianne Lee as CFO
Target annual bonus 75% of salary Target bonus under Annual Incentive Plan for new CFO
Target annual equity grant $1,300,000 Annual equity award for new CFO beginning fiscal 2027
Sign-on cash bonus $175,000 One-time sign-on bonus for new CFO
Supplemental 2026 equity grant $1,850,000 Fiscal 2026 equity grant, 65% RSUs and 35% performance stock units
Outplacement services duration 12 months Outplacement services provided to outgoing CFO under Separation Agreement
Separation Agreement financial
"In connection with her resignation, Ms. Cormier entered into a Separation Agreement"
A separation agreement is a written contract that spells out the financial and legal terms when an employee and a company part ways, such as final pay, severance, continued benefits, confidentiality, and any release of claims. For investors, it matters because these agreements determine immediate costs, potential future liabilities, and whether departing staff are restricted from competing or disclosing information—factors that can affect a company’s cash flow, risk profile, and leadership continuity.
COBRA subsidy program financial
"continuation of health insurance through a COBRA subsidy program for 15 months"
performance stock units financial
"supplemental equity grant for fiscal year 2026 of $1,850,000, comprised 65% in restricted stock units and 35% in performance stock units"
Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.
Annual Incentive Plan financial
"A target annual bonus under the Company’s Annual Incentive Plan of 75% of her annual base salary"
forward-looking statements regulatory
"Statements in this news release that are not purely historical facts or that depend upon future events may be forward-looking statements"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
false000136845800013684582026-03-302026-03-30

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report: March 30, 2026

(Date of earliest event reported)

SALLY BEAUTY HOLDINGS, INC.

(Exact Name of Registrant as Specified in its Charter)

Delaware

1-33145

36-2257936

(State or Other Jurisdiction

of Incorporation)

(Commission File Number)

(IRS Employer

Identification No.)

 

 

 

7900 Windrose Avenue,

Plano, Texas

75024

(Address of Principal Executive Offices)

(Zip Code)

Registrant’s Telephone Number, Including Area Code: (800) 777-5706

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class

 

Trading

Symbol(s)

 

Name of each exchange on which registered

Common Stock, $0.01 par value

 

SBH

 

New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

 


 

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

 

On March 30, 2026, Marlo Cormier and Sally Beauty Holdings, Inc. (the “Company”) discussed Ms. Cormier’s resignation from her position as Senior Vice President and Chief Financial Officer of the Company. Ms. Cormier and the Company mutually agreed that she will remain with the Company through April 11, 2026, and thereafter will leave to pursue other opportunities. Ms. Cormier’s resignation was not the result of any disagreement with the Company regarding its operations, policies, practices, or otherwise.

 

In connection with her resignation, Ms. Cormier entered into a Separation Agreement (the “Separation Agreement”) with Sally Beauty Supply LLC (the Company’s wholly owned subsidiary and her direct employer), effective April 11, 2026, under the terms of which Ms. Cormier will receive: (1) a gross payment of $881,250 (representing 15 months’ salary), paid to her at the next regular payroll; (2) continuation of health insurance through a COBRA subsidy program for 15 months, paid directly to the subsidy administrator; (3) a prorated annual bonus for fiscal year 2026, paid at the same time that the fiscal year 2026 annual bonuses are paid to active participants; and (4) 12 months of outplacement services. The Company receives a customary release, confidentiality agreement, and agreement not to solicit employees for a 12-month period. The description of the Separation Agreement contained herein does not purport to be complete and is qualified in its entirety by reference to the Separation Agreement, a copy of which will be filed as an exhibit to the Company’s Quarterly Report on Form 10-Q for the period ending March 31, 2026.

 

On March 30, 2026, the Board of Directors (the “Board”) of the Company appointed Ms. Adrianne Lee as Senior Vice President and Chief Financial Officer of the Company, to be effective April 28, 2026. Prior to joining the Company, Ms. Lee held several roles at Bed, Bath & Beyond [NYSE: BBBY], including President & Chief Financial Officer from March 2025 to April 2026, Chief Financial and Administrative Officer from February 2024 to March 2025, and Chief Financial Officer from March 2020 to February 2024. Prior to her roles at Bed, Bath & Beyond, Ms. Lee held executive roles at Hertz Corporation, including Senior Vice President and CFO, North American Rental Car and Car Sales, from December 2018 to March 2020 and Vice President, Global Financial Planning & Analysis from 2014 to December 2018. Ms. Lee earned a Bachelor of Arts in Accounting from University of St. Thomas.

 

There are no family relationships between Ms. Lee and any director or executive officer of the Company required to be disclosed under Item 401(d) of Regulation S-K. There are no relationships or related transactions between Ms. Lee and the Company required to be disclosed under Item 404(a) of Regulation S-K.

 

The Compensation and Talent Committee (the “Committee”) of the Board approved the following compensation for Ms. Lee:

 

An annual base salary of $725,000, subject to annual adjustments approved by the Committee;
A target annual bonus under the Company’s Annual Incentive Plan of 75% of her annual base salary (prorated for fiscal year 2026), adjusted based on the attainment of performance metrics set by the Committee;
A target annual equity grant under the Company’s Omnibus Incentive Plan of $1,300,000 beginning in fiscal year 2027, with the terms, mix of awards, and performance metrics set by the Committee;
A sign-on cash bonus of $175,000;
A supplemental equity grant for fiscal year 2026 of $1,850,000, comprised 65% in restricted stock units and 35% in performance stock units; and
Relocation expense reimbursement under the Company’s Executive Relocation Policy.

 

Also, on March 30, 2026, the Board appointed Ms. Kim McIntosh, the Company’s current Chief Accounting Officer, as the Company’s principal financial officer for the interim period between Ms. Cormier’s departure and Ms. Lee’s effective date.

 

The press release announcing the resignation of Ms. Cormier and the appointment of Ms. Lee is attached as Exhibit 99.1 to this Current Report on Form 8-K and incorporated herein by reference.

Item 9.01. Financial Statements and Exhibits.

 

(d) Exhibits

 

Exhibit

 

Description

 

 

 

99.1

 

Press release dated April 2, 2026

104

 

Cover Page Interactive Data File (embedded within the Inline XBRL document).

 

 


 

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

SALLY BEAUTY HOLDINGS, INC.

April 2, 2026

By:

/s/ Denise Paulonis

Name: Denise Paulonis

Title: President and Chief Executive Officer

 

 

 


Exhibit 99.1

 

img260170700_0.jpg

 

Sally Beauty Holdings Appoints Adrianne Lee as Chief Financial Officer

 

Marlo Cormier to Step Down to Pursue Other Opportunities

 

Reaffirms Second Quarter and Fiscal Year 2026 Guidance

 

PLANO, Texas – April 2, 2026 – Sally Beauty Holdings, Inc. (NYSE: SBH) (“the Company”) today announced that Adrianne Lee has been appointed Senior Vice President and Chief Financial Officer, effective April 28, 2026. Ms. Lee succeeds Marlo Cormier, who will be leaving the company, effective April 11, 2026, to pursue other opportunities.

 

Ms. Lee brings significant relevant experience to the role, most recently serving as President and CFO at Bed Bath & Beyond. Ms. Lee joined Bed Bath & Beyond as CFO in 2020 and became Chief Administrative Officer in 2024 and President in 2025. Prior to that, she held senior executive roles at The Hertz Corporation from 2014 to 2020, including Senior Vice President & CFO, North America Rental Car, and Car Sales and Vice President, Global Financial Planning & Analysis. Earlier in her career, Ms. Lee held finance-focused roles at Best Buy Co., Inc., PepsiAmericas, Inc., Allianz Life and Price Waterhouse Coopers. Ms. Lee attended the University of St. Thomas in St. Paul, Minnesota, and received cum laude honors while earning a Bachelor of Arts degree in business administration with a focus on accounting.

 

Denise Paulonis, President and Chief Executive Officer, said, “We are excited to welcome Adrianne to the Company. Adrianne brings deep financial expertise across retail and other consumer-facing industries as well as a strong strategic mindset. Her business acumen makes her a strong addition to our Senior Leadership Team, and her proven talent development capability will be a great asset as she leads our finance function. I look forward to working closely with her to continue to execute our strategy.”

 

Ms. Lee said, “I am honored to join the Company at such an important point in its journey, with strong brands, clear strategic priorities, and meaningful opportunities ahead. Together with Denise and the rest of the leadership team, we will continue to advance the Company’s growth strategy, maintain disciplined financial execution and help drive long‑term value for shareholders.”

 

Ms. Paulonis added, “On behalf of the Board and Executive Team, I want to thank Marlo for her service and her many positive contributions to the Company over the past six years. We wish her the best in her next chapter.”

 

The Company is reaffirming its financial guidance for its second quarter and fiscal year 2026, previously provided on February 9, 2026.


 

 

About Sally Beauty Holdings, Inc.

 

Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group segments. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L’Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com/investor-relations.

 

Cautionary Notice Regarding Forward-Looking Statements

 

Statements in this news release that are not purely historical facts or that depend upon future events may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995, can be identified by the use of words such as “believes,” “projects,” “expects,” “can,” “may,” “estimates,” “should,” “plans,” “targets,” “intends,” “could,” “will,” “would,” “anticipates,” “potential,” “confident,” “optimistic,” or the negative thereof, or other variations thereon, or comparable terminology, or by discussions of strategy, objectives, estimates, guidance, expectations and future plans. Forward-looking statements can also be identified by the fact that these statements do not relate strictly to historical or current matters.

 

Readers are cautioned not to place undue reliance on forward-looking statements as such statements speak only as of the date they were made. Any forward-looking statements involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including the “Risk Factors” described under Item 1A of our Annual Report on Form 10-K for the fiscal year ended September 30, 2025, and other filings with the U.S. Securities and Exchange Commission. Consequently, all forward-looking statements in this release are qualified by the factors, risks and uncertainties contained therein. We assume no obligation to publicly update or revise any forward-looking statements.

 

img260170700_1.jpg


FAQ

What executive leadership changes did Sally Beauty (SBH) announce in this 8-K?

Sally Beauty announced that CFO Marlo Cormier will leave after April 11, 2026, and the Board appointed Adrianne Lee as Senior Vice President and Chief Financial Officer effective April 28, 2026, with Kim McIntosh serving as interim principal financial officer.

What severance will outgoing CFO Marlo Cormier receive from Sally Beauty (SBH)?

Under a Separation Agreement, Marlo Cormier will receive a gross payment of $881,250 representing 15 months’ salary, 15 months of COBRA health insurance subsidy, a prorated fiscal 2026 annual bonus paid on the normal schedule, and 12 months of outplacement services.

Who is new CFO Adrianne Lee at Sally Beauty (SBH) and what is her background?

Adrianne Lee will become Senior Vice President and CFO on April 28, 2026. She previously held senior finance roles at Bed Bath & Beyond and Hertz, including President & CFO, and earlier finance roles at Best Buy, PepsiAmericas, Allianz Life, and Price Waterhouse Coopers.

What compensation package did Sally Beauty (SBH) approve for new CFO Adrianne Lee?

The Board approved an annual base salary of $725,000, target annual bonus equal to 75% of salary, a target annual equity grant of $1,300,000 beginning in fiscal 2027, a $175,000 sign-on cash bonus, a supplemental $1,850,000 2026 equity grant, and relocation reimbursement.

Did Sally Beauty (SBH) change its financial outlook in connection with the CFO transition?

No, the company explicitly reaffirmed its financial guidance for the second quarter and fiscal year 2026, which was previously provided on February 9, 2026. This indicates management’s expectations for those periods remain the same despite the CFO transition.

Filing Exhibits & Attachments

2 documents