Stitch Fix (SFIX) CTO sells 70K shares under Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos reported an exercise-and-sell transaction in Class A common stock. On July 6, 2026, he exercised 50,000 employee stock options at $2.48 per share and sold a total of 70,000 shares in open-market trades at weighted average prices of $3.76 and $3.80 per share.
After these transactions, he directly holds 1,101,994 shares of Class A common stock and 522,543 remaining stock options. The filing notes that the sales were made under a pre-arranged Rule 10b5-1 plan entered into on March 17, 2026, and that sale prices reflect weighted averages across multiple trades within disclosed price ranges.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 70,000 shares ($265,089)
Net Sell
4 txns
Insider
Bacos Anthony
Role
Chief Prod/Technology Officer
Sold
70,000 shs ($265K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) | 50,000 | $0.00 | -- |
| Exercise | Class A Common Stock | 50,000 | $2.48 | $124K |
| Sale | Class A Common Stock | 50,000 | $3.7965 | $190K |
| Sale | Class A Common Stock | 20,000 | $3.7632 | $75K |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 522,543 shares (Direct, null);
Class A Common Stock — 1,101,994 shares (Direct, null)
Footnotes (1)
- This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.705 to $3.845 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.71 to $3.84 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.
Key Figures
Shares sold: 70,000 shares
Sale price 1: $3.7632/share
Sale price 2: $3.7965/share
+5 more
8 metrics
Shares sold
70,000 shares
Class A common stock sold in open market on July 6, 2026
Sale price 1
$3.7632/share
Weighted average price for 20,000 shares sold
Sale price 2
$3.7965/share
Weighted average price for 50,000 shares sold
Options exercised
50,000 shares
Employee stock options converted to Class A common on July 6, 2026
Option strike price
$2.48/share
Exercise price of employee stock option grant
Shares held after
1,101,994 shares
Direct Class A common stock ownership following transactions
Options remaining
522,543 options
Employee stock options outstanding after the 50,000-share exercise
Net buy/sell shares
-70,000 shares
Net share count from open-market buy/sell activity in summary
Key Terms
Rule 10b5-1 plan, weighted average sale price, Employee Stock Option (Right to Buy), vesting, +1 more
5 terms
Rule 10b5-1 plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
Employee Stock Option (Right to Buy) financial
"Security title is listed as Employee Stock Option (Right to Buy)."
vesting financial
"The remaining shares subject to the Option shall vest in equal quarterly installments over future vesting dates."
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
Class A Common Stock financial
"Transactions involve Class A Common Stock of Stitch Fix, Inc."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
FAQ
What did Stitch Fix (SFIX) executive Anthony Bacos report in this Form 4?
Anthony Bacos reported exercising 50,000 employee stock options and selling 70,000 Stitch Fix Class A shares in open-market transactions, all dated July 6, 2026, while retaining over 1.1 million shares and more than 500,000 remaining options.
Were the Stitch Fix (SFIX) insider sales made under a Rule 10b5-1 plan?
Yes. The filing states the transactions were made pursuant to a Rule 10b5-1 trading plan entered into on March 17, 2026, indicating the sale schedule was pre-arranged rather than decided at the time of the July 6, 2026 trades.
What was the strike price of the Stitch Fix (SFIX) options exercised by the CTO?
The 50,000 employee stock options exercised by the CTO had a conversion or exercise price of $2.48 per share. These options relate to Class A common stock and are part of a larger grant with vesting over multiple quarterly dates.
How are the Stitch Fix (SFIX) insider sale prices described in the filing?
The reported sale prices are weighted averages. The filing explains that the 70,000 shares were sold in multiple transactions at prices within specified ranges, and the insider offers to provide detailed trade-by-trade price information upon request.