Stitch Fix exec exercises options, sells 70K shares
Stitch Fix, Inc. chief product and technology officer Anthony Bacos exercised 50,000 employee stock options at $2.4800 per share on 2026-07-06, receiving the same number of Class A Common shares.
Accepted by SEC EDGAR
Learn about SEC filing dates
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
Stitch Fix, Inc. chief product and technology officer Anthony Bacos exercised 50,000 employee stock options at $2.4800 per share on 2026-07-06, receiving the same number of Class A Common shares. He then sold 70,000 shares in market transactions at reported weighted-average prices of $3.7965 and $3.7632 per share, pursuant to a Rule 10b5-1 plan entered on March 17, 2026. After these trades he directly holds 1,031,994 Class A Common shares, and the exercised option expires on 2034-04-01 with remaining shares vesting in staged quarterly installments.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
4 txns
Insider
Bacos Anthony
Role
Chief Prod/Technology Officer
Sold
70,000 shs ($265K)
Approx. gross sale proceeds
$265K
Approx. exercise cost
$124K
Share of Position Sold
6.4%
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) | 50,000 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 50,000 | $2.48 | $124K |
| Sale | Class A Common Stock | 50,000 | $3.7965 | $190K |
| Sale | Class A Common Stock | 20,000 | $3.7632 | $75K |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 522,543 contracts (Direct);
Class A Common Stock — 1,031,994 shares (Direct)
Holdings Before and After:
Employee Stock Option (Right to Buy), 572,543 to 522,543 contracts (Direct);
Class A Common Stock, 1,051,994 to 1,031,994 shares (Direct)
Other Insiders: 1 other insider reported open-market sales of this stock in the 30 days up to this filing.
Footnotes (4)
- F1. This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026.
- F2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.705 to $3.845 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.71 to $3.84 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the recipient's continuous service through each vesting date.
Key Figures
Options exercised: 50000.0000 shares
Shares sold: 70000.0000 shares
Exercise price: $2.4800 per share
+4 more
7 metrics
Options exercised
50000.0000 shares
Employee stock options exercised on 2026-07-06 at $2.4800 per share
Shares sold
70000.0000 shares
Total Class A Common Stock sold on 2026-07-06 in reported transactions
Exercise price
$2.4800 per share
Conversion price of employee stock option into Class A Common Stock
Sale price 1
$3.7965 per share
Reported weighted-average sale price for one set of Class A share sales
Sale price 2
$3.7632 per share
Reported weighted-average sale price for another set of Class A share sales
Post-transaction holdings
1,031,994 shares
Direct Class A Common Stock held by Anthony Bacos after these transactions
Option expiration
2034-04-01
Expiration date of the employee stock option that was exercised
Key Terms
Rule 10b5-1 plan, weighted average sale price, Employee Stock Option (Right to Buy), quarterly vesting dates
4 terms
Rule 10b5-1 plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 plan entered into on March 17, 2026."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
Employee Stock Option (Right to Buy) financial
"security_title: Employee Stock Option (Right to Buy)"
quarterly vesting dates financial
"shares in equal quarterly installments over the next four (4) quarterly vesting dates"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did Stitch Fix (SFIX) officer Anthony Bacos report?
Anthony Bacos exercised 50,000 employee stock options at $2.4800 per share and sold 70,000 Class A Common shares at weighted-average prices around $3.80. These trades occurred on 2026-07-06 under a Rule 10b5-1 plan.
What were the terms of the Stitch Fix (SFIX) stock options exercised by Anthony Bacos?
Bacos exercised 50,000 employee stock options with a conversion price of $2.4800 per share into Class A Common Stock. The option expires on 2034-04-01 and vests over multiple quarterly vesting dates, subject to continuous service.
AI-generated analysis. How Rhea-AI works. Not financial advice.
