[Form 4] Stitch Fix, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Rocky Mountain Chocolate Factory (RMCF) – Form 4 insider activity

Interim CEO, director and 10% owner Jeffrey R. Geygan, through Global Value Investment Corp. (GVIC), reported two transactions:

• 22 Jul 2025 – Code P purchase: 11,072 common shares at a weighted-average price of $1.9289.
• 24 Jul 2025 – Code J adjustment: 30,083 shares removed from the report because certain client accounts are no longer managed by GVIC; no market sale was disclosed.

After the entries, Geygan’s indirect ownership equals 1,683,343 shares, a net decline of roughly 1.1 % from the immediately prior level. No derivative positions were reported.

The modest open-market buy (≈$21 k) signals incremental confidence at a sub-$2 price, while the larger reduction reflects administrative changes rather than selling pressure. Overall impact appears limited given the executive’s remaining multi-million-dollar stake.

Positive

• 11,072-share open-market purchase at $1.93 suggests continued executive confidence at current valuation.
• Management retains 1.68 M shares (>10 % stake), keeping interests aligned with shareholders.

Negative

• Net holdings fell by 1.1 % (30,083 shares) due to client account terminations, slightly reducing insider exposure.

Insights

Securities Analyst

TL;DR: Small insider purchase, administrative share reduction; net effect immaterial.

The Form 4 shows a $21 k purchase at $1.93 followed by a 30 k-share deduction tied to departing managed accounts, leaving 1.68 M shares held indirectly. The buy is positive but minimal (<0.7 % of total holdings), and the Code J removal does not represent an economic sale. With ownership still above 10 %, the filing offers little directional insight for investors.

Corporate Governance Expert

TL;DR: Filing reflects stewardship consistency; no governance red flags detected.

Geygan remains interim CEO, director, and controlling person of GVIC. Maintaining a >10 % stake aligns management with shareholders. The Code J adjustment discloses loss of advisory authority, not disposal. Transparency of weighted-average pricing and disclaimer of beneficial ownership meet Section 16 standards. Market impact should be neutral.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Bacos Anthony

(Last) (First) (Middle)

1 MONTGOMERY STREET

(Street)

SAN FRANCISCO CA 94104

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Prod/Technology Officer

3. Date of Earliest Transaction (Month/Day/Year)
07/22/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/22/2025		M(1)		60,000	A	$3.99	919,966	D
Class A Common Stock	07/22/2025		S(1)		60,000	D	$5.0035(2)	859,966	D
Class A Common Stock	07/22/2025		S(1)		30,000	D	$5.0045(3)	829,966	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$3.99	07/22/2025		M(4)			60,000	(5)	12/07/2033	Class A Common Stock	60,000	$3.99	662,543	D

Explanation of Responses:

1. Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on March 13, 2025.

2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.02 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.01 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. Options were exercised pursuant to a Rule 10b5-1 plan entered into on March 13, 2025.

5. 25% of the shares subject to the Option vested on June 12, 2024. The remaining shares subject to the Option shall vest as follows: 25% of the shares in equal quarterly installments over the next two (2) quarterly vesting dates; 33 1/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates; and 16 2/3% of the shares in equal quarterly installments over the next four (4) quarterly vesting dates, subject to the Reporting Person's continuous service through each vesting date.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for Anthony Bacos	07/24/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many RMCF shares did Jeffrey Geygan buy on July 22 2025?

He acquired 11,072 common shares at a weighted-average price of $1.9289.

What is the current shareholding of Jeffrey Geygan in RMCF after the Form 4 filing?

Following the reported transactions, he indirectly owns 1,683,343 RMCF shares through GVIC.

What does transaction code "J" signify in the RMCF Form 4?

Code J indicates other changes; in this case, shares tied to client accounts that left GVIC are no longer deemed beneficially owned.

Did the Form 4 disclose any derivative securities for RMCF?

No, no derivative positions were reported in Table II.

Is Jeffrey Geygan still a 10% owner of Rocky Mountain Chocolate Factory?

Yes, despite the adjustment he remains a 10% beneficial owner with over 1.6 million shares.