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SoFi Executive Kelli Keough Cashes Out $156K While Stock Trades Near Highs

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

SoFi Technologies (SOFI) EVP Kelli Keough reported a significant insider transaction on June 20, 2025, selling 10,267 shares at a weighted average price of $15.2224 per share (ranging from $15.02 to $15.57). The total transaction value amounts to approximately $156,300.

Key details of the transaction:

  • The sale was executed according to a pre-established Rule 10b5-1 Trading Plan adopted on May 21, 2024
  • Following the transaction, Keough retains direct ownership of 255,467 shares
  • The transaction was completed in multiple trades within the specified price range

This insider sale by a senior executive provides important information for investors monitoring insider trading patterns at SoFi Technologies. The structured nature of the sale through a 10b5-1 plan suggests this was a planned transaction rather than a reactive market decision.

Positive

  • The sale price of $15.22 per share indicates SOFI stock is trading significantly higher than historical levels, suggesting positive market sentiment
  • The sale was executed according to a pre-planned Rule 10b5-1 Trading Plan established in May 2024, indicating this was not a reactive sell-off based on negative information

Negative

  • EVP Kelli Keough sold 10,267 shares, reducing her direct holdings to 255,467 shares, which could be interpreted as reduced insider confidence
  • The insider sale occurred at a time when the stock was trading in a range of $15.02 to $15.57, potentially indicating the executive views this as a favorable exit point
Insider Keough Kelli
Role EVP, GBUL, SIPS
Sold 10,267 shs ($156K)
Type Security Shares Price Value
Sale Common Stock 10,267 $15.2224 $156K
Holdings After Transaction: Common Stock — 255,467 shares (Direct)
Footnotes (1)
  1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on May 21, 2024. The reported transactions were executed in multiple trades. The sale price of $15.2224 reported in Column 4 is the weighted average sale price for the 10,267 shares sold by the Reporting Person within a range of $15.0200 to $15.5700 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

How many SOFI shares did EVP Kelli Keough sell on June 20, 2025?
EVP Kelli Keough sold 10,267 shares of SOFI common stock on June 20, 2025, at a weighted average price of $15.2224 per share.

What was the price range of SOFI stock sales by Kelli Keough in the June 2025 transaction?
The shares were sold within a price range of $15.02 to $15.57 per share, with a weighted average sale price of $15.2224.

How many SOFI shares does Kelli Keough own after the June 2025 sale?
Following the reported transaction, Kelli Keough directly owns 255,467 shares of SOFI common stock.

Was SOFI EVP Keough's stock sale part of a pre-planned trading arrangement?
Yes, the sale was executed pursuant to a Rule 10b5-1 Trading Plan that was adopted by Kelli Keough on May 21, 2024.

What is Kelli Keough's position at SOFI Technologies?
Kelli Keough serves as Executive Vice President (EVP) and GBUL, SIPS at SOFI Technologies, Inc.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Keough Kelli
(Last) (First) (Middle)
234 1ST STREET
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP, GBUL, SIPS
3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/20/2025 S 10,267(1)(2) D $15.2224 255,467 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on May 21, 2024.
2. The reported transactions were executed in multiple trades. The sale price of $15.2224 reported in Column 4 is the weighted average sale price for the 10,267 shares sold by the Reporting Person within a range of $15.0200 to $15.5700 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.
Remarks:
/s/ Deanna M. Smith, Attorney-in-Fact 06/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR