Form 4: SoFi EVP sells 10,578 shares under 10b5-1 plan

Q: What did the Form 4 filed for SOFI disclose about Kelli Keough's transaction?

The Form 4 reports that on 08/20/2025 Kelli Keough sold 10,578 shares of SoFi at a weighted average price of $22.1253 under a Rule 10b5-1 plan.

Q: Was the sale by the reporting person part of a pre-arranged trading plan for SOFI insiders?

Yes. The sale was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2024 .

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

SoFi Technologies insider sale reported by Kelli Keough. The filing discloses that on 08/20/2025 Ms. Keough sold 10,578 shares of SoFi common stock at a weighted average price of $22.1253, executed under a Rule 10b5-1 trading plan adopted May 21, 2024. After the sale she beneficially owned 234,622 shares, reported as direct ownership.

The filing is a routine Section 16 Form 4 disclosure showing an officer-level sale executed under a pre-established trading plan; the report includes a price range of $21.34 to $22.64 for the multiple trades comprising the weighted average.

Positive

Transaction executed under a Rule 10b5-1 trading plan, indicating pre-established compliance with insider trading rules
Filing provides weighted average price and price range, offering transparency about execution (weighted avg $22.1253; range $21.34–$22.64)

Negative

Officer sale reduced direct holdings to 234,622 shares, which is a decrease from prior ownership (exact prior amount not stated)
Form 4 discloses insider liquidity, which some investors may interpret negatively despite being made under a trading plan

Insights

TL;DR: Officer sold a small portion of holdings under a pre-set plan; transaction appears routine and non-material to company fundamentals.

The reported sale of 10,578 shares at a weighted average of $22.1253 reduces the reporting person’s direct holdings to 234,622 shares. The transaction was executed pursuant to a Rule 10b5-1 plan established May 21, 2024, and comprised multiple trades priced between $21.34 and $22.64. From an investor-impact perspective, this disclosure documents insider liquidity but does not provide information on company performance, guidance, or material corporate events. On its face the sale is procedural and consistent with compliance practices.

TL;DR: Use of a 10b5-1 plan indicates compliance with insider-trading controls; filing fulfills Section 16 reporting obligations.

The Form 4 demonstrates adherence to governance and insider-trading policies by specifying the 10b5-1 plan adoption date and giving a weighted average sale price plus the price range. The filing is signed by an attorney-in-fact and includes the required explanatory remarks. There is no indication of related-party transactions, amendments, or other governance concerns in the disclosure itself.

Insider Trade Summary

Net Seller: 10,578 shares ($234,041)

Net Sell 1 txn

Insider Keough Kelli

Role EVP, GBUL, SIPS

Sold 10,578 shs ($234K)

Type	Security	Shares	Price	Value
Sale	Common Stock	10,578	$22.1253	$234K

Holdings After Transaction: Common Stock — 234,622 shares (Direct)

Footnotes (1)

The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on May 21, 2024. The reported transactions were executed in multiple trades. The sale price of $22.1253 reported in Column 4 is the weighted average sale price for the 10,578 shares sold by the Reporting Person within a range of $21.3400 to $22.6400 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Form 4 Insider Transactions: What Each Field Means →

08/21/2025 - 04:36 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keough Kelli

(Last)

(First)

(Middle)

234 1ST STREET

(Street)

SAN FRANCISCO

94105

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	EVP, GBUL, SIPS

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/20/2025		S		10,578	D	$22.1253⁽¹⁾⁽²⁾	234,622	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on May 21, 2024.

2. The reported transactions were executed in multiple trades. The sale price of $22.1253 reported in Column 4 is the weighted average sale price for the 10,578 shares sold by the Reporting Person within a range of $21.3400 to $22.6400 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Remarks:

	/s/ Deanna M. Smith, Attorney-in-Fact	08/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did the Form 4 filed for SOFI disclose about Kelli Keough's transaction?

The Form 4 reports that on 08/20/2025 Kelli Keough sold 10,578 shares of SoFi at a weighted average price of $22.1253 under a Rule 10b5-1 plan.

Was the sale by the reporting person part of a pre-arranged trading plan for SOFI insiders?

Yes. The sale was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2024.

How many shares does Kelli Keough beneficially own after the reported sale?

After the transaction the filing shows Kelli Keough beneficially owns 234,622 shares, reported as direct ownership.

What price range were the trades executed in for the SOFI sale?

The multiple trades comprising the sale were executed at prices ranging from $21.34 to $22.64, producing the weighted average sale price reported.

Does this Form 4 indicate any other material events for SoFi (SOFI)?

No. The filing only discloses the insider sale under a 10b5-1 plan, the weighted average price and range, and the post-sale beneficial ownership; it contains no earnings, guidance, or other material corporate events.