SoFi (SOFI) EVP Kelli Keough sells 9,755 shares under 10b5-1 plan

Rhea-AI Filing Summary

SoFi Technologies executive Kelli Keough reported an open-market sale of company stock under a pre-set trading plan. Keough sold 9,755 shares of SoFi Technologies common stock at a weighted average price of $18.8742 per share, executed in multiple trades within a price range of $18.57 to $19.12 per share.

After this planned sale, Keough directly holds 293,725 shares of SoFi Technologies common stock. The transaction was completed pursuant to a Rule 10b5-1 trading plan adopted on July 30, 2025, which is designed to systematically sell shares according to pre-arranged instructions.

Insights

Equity compensation and insider-trading analyst

Routine 10b5-1 insider sale with modest size and pre-set plan.

The transaction shows Kelli Keough, an executive at SoFi Technologies, selling 9,755 common shares at a weighted average of $18.8742 per share. The sale occurred in multiple trades between $18.57 and $19.12, indicating normal market executions.

The filing states the sale was made under a Rule 10b5-1 trading plan adopted on July 30, 2025. Such plans allow insiders to schedule trades in advance, helping separate personal portfolio moves from non-public information concerns. After the sale, Keough still directly owns 293,725 shares, so this represents only a fraction of reported holdings.

This kind of pre-planned sale is generally viewed as an administrative disclosure rather than a signal about company performance. Future company filings may provide additional context on ongoing 10b5-1 activity, but this specific transaction, by itself, reflects routine insider share management.

Insider Trade Summary

Net Seller: 9,755 shares ($184,118)

Net Sell 1 txn

Insider Keough Kelli

Role EVP, GBUL, SIPS

Sold 9,755 shs ($184K)

Type	Security	Shares	Price	Value
Sale	Common Stock	9,755	$18.8742	$184K

Holdings After Transaction: Common Stock — 293,725 shares (Direct)

Footnotes (1)

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025. The reported transactions were executed in multiple trades. The sale price of $18.8742 reported in Column 4 is the weighted average sale price for the 9,755 shares sold by the Reporting Person within a range of $18.5700 to $19.1200 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keough Kelli

(Last) (First) (Middle)

234 1ST STREET

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, GBUL, SIPS

3. Date of Earliest Transaction (Month/Day/Year)
02/20/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/20/2026		S		9,755(1)	D	$18.8742(2)	293,725	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.

2. The reported transactions were executed in multiple trades. The sale price of $18.8742 reported in Column 4 is the weighted average sale price for the 9,755 shares sold by the Reporting Person within a range of $18.5700 to $19.1200 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Remarks:

	/s/ Deanna M. Smith, Attorney-in-Fact	02/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did SoFi (SOFI) executive Kelli Keough report in this Form 4?

Kelli Keough reported an open-market sale of 9,755 shares of SoFi common stock. The weighted average sale price was $18.8742 per share, with trades executed between $18.57 and $19.12 under a pre-arranged Rule 10b5-1 trading plan.

At what price did Kelli Keough sell SoFi (SOFI) shares in the reported transaction?

The reported weighted average sale price was $18.8742 per SoFi share. Individual trades occurred in a price range from $18.57 to $19.12 per share, executed as multiple transactions, as disclosed in the Form 4 footnote for this insider sale.

How many SoFi (SOFI) shares does Kelli Keough own after this Form 4 sale?

After the reported sale, Kelli Keough directly holds 293,725 shares of SoFi common stock. This shows that the 9,755 shares sold represent only a small portion of her reported holdings, according to the ownership figure disclosed following the transaction.

Was Kelli Keough’s SoFi (SOFI) stock sale made under a Rule 10b5-1 plan?

Yes. The Form 4 states the sale was completed under a Rule 10b5-1 trading plan. The plan was adopted on July 30, 2025, allowing pre-scheduled trades intended to separate personal share sales from potential access to non-public company information.

What is the transaction code and nature of Kelli Keough’s SoFi (SOFI) insider trade?

The transaction is coded “S,” indicating a sale in an open-market or private transaction. It involved non-derivative common stock, and the filing classifies it as an open-market sale, consistent with typical insider disposition reporting requirements for Form 4 filers.