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[6-K] Sony Group Corporation American Current Report (Foreign Issuer)

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
6-K
Rhea-AI Filing Summary

Sony Group Corporation (SONY) filed a Form 6-K to report a new strategic business alliance with Bandai Namco Holdings. Sony will purchase 16 million Bandai Namco shares for ~¥68 billion, giving it an approx. 2.5 % equity stake. The partners intend to combine Sony’s production/distribution, music and technology assets with Bandai Namco’s strong anime- and game-centric IP portfolio to expand global fan communities, co-develop new content, merchandise and experiential entertainment, and jointly invest in creator-support technologies.

  • The deal is not expected to materially affect Sony’s FY 2025-26 earnings.
  • Focus areas include anime, manga, games, merchandising and fan-engagement services.
  • Both firms have collaborated previously; this agreement formalises and broadens those efforts.

The filing contains no new financial guidance and reiterates that short-term P&L impact is limited. Completion is subject to closing of the share transfer, but no regulatory hurdles are highlighted.

Sony Group Corporation (SONY) ha presentato un modulo Form 6-K per annunciare una nuova alleanza strategica con Bandai Namco Holdings. Sony acquisterà 16 milioni di azioni Bandai Namco per circa ¥68 miliardi, ottenendo una quota azionaria di circa il 2,5%. I partner intendono unire le risorse di produzione/distribuzione, musica e tecnologia di Sony con il solido portafoglio di IP incentrato su anime e giochi di Bandai Namco per espandere le comunità di fan a livello globale, co-sviluppare nuovi contenuti, merchandising e intrattenimento esperienziale, e investire congiuntamente in tecnologie di supporto ai creatori.

  • L'accordo non dovrebbe influenzare in modo significativo gli utili di Sony per l'anno fiscale 2025-26.
  • Le aree di interesse includono anime, manga, giochi, merchandising e servizi di coinvolgimento dei fan.
  • Entrambe le aziende hanno già collaborato in passato; questo accordo formalizza e amplia tali sforzi.

Il documento non contiene nuove previsioni finanziarie e ribadisce che l'impatto a breve termine sul conto economico è limitato. Il completamento è soggetto al trasferimento delle azioni, senza ostacoli normativi evidenziati.

Sony Group Corporation (SONY) presentó un Formulario 6-K para informar sobre una nueva alianza estratégica con Bandai Namco Holdings. Sony comprará 16 millones de acciones de Bandai Namco por aproximadamente ¥68 mil millones, adquiriendo una participación accionaria aproximada del 2,5%. Los socios planean combinar los activos de producción/distribución, música y tecnología de Sony con el sólido portafolio de propiedad intelectual centrado en anime y juegos de Bandai Namco para expandir las comunidades globales de fans, co-desarrollar nuevos contenidos, merchandising y entretenimiento experiencial, e invertir conjuntamente en tecnologías de apoyo a creadores.

  • Se espera que el acuerdo no afecte materialmente las ganancias de Sony para el año fiscal 2025-26.
  • Las áreas de enfoque incluyen anime, manga, juegos, merchandising y servicios de compromiso con los fans.
  • Ambas empresas han colaborado anteriormente; este acuerdo formaliza y amplía esos esfuerzos.

El documento no contiene nuevas directrices financieras y reitera que el impacto a corto plazo en el resultado es limitado. La finalización está sujeta a la transferencia de acciones, sin obstáculos regulatorios destacados.

Sony Group Corporation (SONY)Bandai Namco Holdings와의 새로운 전략적 사업 제휴를 보고하기 위해 Form 6-K를 제출했습니다. Sony는 약 680억 엔에 Bandai Namco 주식 1,600만 주를 매입하여 약 2.5%의 지분을 확보할 예정입니다. 양사는 Sony의 제작/유통, 음악 및 기술 자산과 Bandai Namco의 강력한 애니메이션 및 게임 중심 IP 포트폴리오를 결합하여 전 세계 팬 커뮤니티를 확장하고, 새로운 콘텐츠, 상품 및 체험형 엔터테인먼트를 공동 개발하며, 창작자 지원 기술에 공동 투자할 계획입니다.

  • 이번 거래는 Sony의 2025-26 회계연도 수익에 실질적인 영향을 미치지 않을 것으로 예상됩니다.
  • 주요 분야는 애니메이션, 만화, 게임, 상품화 및 팬 참여 서비스입니다.
  • 두 회사는 이전에도 협력한 바 있으며, 이번 협약은 그 노력을 공식화하고 확대하는 것입니다.

보고서에는 새로운 재무 전망이 포함되어 있지 않으며, 단기 손익 영향이 제한적임을 재확인합니다. 거래 완료는 주식 이전 완료에 달려 있으며, 규제상의 문제는 언급되지 않았습니다.

Sony Group Corporation (SONY) a déposé un formulaire 6-K pour annoncer une nouvelle alliance stratégique avec Bandai Namco Holdings. Sony achètera 16 millions d'actions Bandai Namco pour environ 68 milliards de yens, ce qui lui conférera une participation d'environ 2,5 %. Les partenaires souhaitent combiner les actifs de production/distribution, musique et technologie de Sony avec le solide portefeuille de propriétés intellectuelles centrées sur l'anime et les jeux de Bandai Namco afin d'élargir les communautés de fans à l'échelle mondiale, de co-développer de nouveaux contenus, produits dérivés et divertissements expérientiels, et d'investir conjointement dans les technologies de soutien aux créateurs.

  • L'accord ne devrait pas avoir d'impact significatif sur les résultats financiers de Sony pour l'exercice 2025-26.
  • Les domaines ciblés incluent l'anime, le manga, les jeux, le merchandising et les services d'engagement des fans.
  • Les deux entreprises ont déjà collaboré auparavant ; cet accord formalise et étend ces efforts.

Le dépôt ne contient aucune nouvelle prévision financière et réaffirme que l'impact à court terme sur le résultat est limité. La finalisation dépend du transfert des actions, sans obstacles réglementaires signalés.

Sony Group Corporation (SONY) hat ein Formular 6-K eingereicht, um eine neue strategische Geschäftspartnerschaft mit Bandai Namco Holdings bekannt zu geben. Sony wird 16 Millionen Bandai Namco-Aktien für rund ¥68 Milliarden erwerben und damit einen ungefähr 2,5%igen Anteil erhalten. Die Partner beabsichtigen, Sonys Produktions-/Vertriebs-, Musik- und Technologie-Assets mit Bandai Namcos starkem Anime- und spielzentriertem IP-Portfolio zu kombinieren, um globale Fangemeinschaften zu erweitern, neue Inhalte, Merchandise und erlebnisorientierte Unterhaltung gemeinsam zu entwickeln und gemeinsam in Technologien zur Unterstützung von Kreativen zu investieren.

  • Die Vereinbarung wird voraussichtlich keine wesentlichen Auswirkungen auf Sonys Ergebnis im Geschäftsjahr 2025-26 haben.
  • Fokusbereiche sind Anime, Manga, Spiele, Merchandising und Fan-Engagement-Dienste.
  • Beide Unternehmen haben bereits zuvor zusammengearbeitet; diese Vereinbarung formalisiert und erweitert diese Zusammenarbeit.

Die Einreichung enthält keine neuen finanziellen Prognosen und bekräftigt, dass die kurzfristigen Auswirkungen auf Gewinn und Verlust begrenzt sind. Der Abschluss hängt vom Aktienübertrag ab, es werden jedoch keine regulatorischen Hindernisse genannt.

Positive
  • Strategic expansion into fast-growing anime/manga sector via alliance with leading IP owner Bandai Namco.
  • Acquisition provides 2.5 % stake for limited cash (¥68 bn), keeping leverage intact while aligning interests.
  • Strengthens cross-platform monetisation across PlayStation, Crunchyroll and merchandising channels.
Negative
  • Sony states no material near-term earnings impact, limiting immediate valuation upside.
  • Minority stake (2.5 %) offers limited governance control over Bandai Namco’s strategic decisions.

Insights

TL;DR: Small equity stake but deep content alliance may strengthen Sony’s IP pipeline and global anime reach; financial impact modest near-term.

Sony gains privileged access to Bandai Namco’s rich catalogue—Gundam, Dragon Ball, Elden Ring, etc.—allowing wider cross-media exploitation across PlayStation, Crunchyroll and Sony Music. A sub-3 % stake limits governance influence, yet formal alignment reduces coordination friction and could accelerate co-production timelines. Given the fast-growing global anime market (double-digit CAGR), the partnership supports Sony’s ambition to monetise IP across platforms. Near-term earnings uplift is minimal, but strategic optionality and merchandising synergies look favourable.

TL;DR: Strategic positive, cash outlay ¥68 bn (<~US$430 m) is immaterial to Sony; guidance unchanged, overall market impact neutral.

¥68 bn equals roughly 0.5 % of Sony’s FY 2024 cash and 0.2 % of market cap, so balance-sheet stress is negligible. Management explicitly states no material FY 2026 impact, tempering expectations of immediate EPS lift. Investors should view the move as an inexpensive call option on anime growth rather than a profit driver. Integration risk is low due to prior cooperation, but without majority control Sony relies on contractual cooperation to secure IP rights. Overall valuation effect likely modest in the short term.

Sony Group Corporation (SONY) ha presentato un modulo Form 6-K per annunciare una nuova alleanza strategica con Bandai Namco Holdings. Sony acquisterà 16 milioni di azioni Bandai Namco per circa ¥68 miliardi, ottenendo una quota azionaria di circa il 2,5%. I partner intendono unire le risorse di produzione/distribuzione, musica e tecnologia di Sony con il solido portafoglio di IP incentrato su anime e giochi di Bandai Namco per espandere le comunità di fan a livello globale, co-sviluppare nuovi contenuti, merchandising e intrattenimento esperienziale, e investire congiuntamente in tecnologie di supporto ai creatori.

  • L'accordo non dovrebbe influenzare in modo significativo gli utili di Sony per l'anno fiscale 2025-26.
  • Le aree di interesse includono anime, manga, giochi, merchandising e servizi di coinvolgimento dei fan.
  • Entrambe le aziende hanno già collaborato in passato; questo accordo formalizza e amplia tali sforzi.

Il documento non contiene nuove previsioni finanziarie e ribadisce che l'impatto a breve termine sul conto economico è limitato. Il completamento è soggetto al trasferimento delle azioni, senza ostacoli normativi evidenziati.

Sony Group Corporation (SONY) presentó un Formulario 6-K para informar sobre una nueva alianza estratégica con Bandai Namco Holdings. Sony comprará 16 millones de acciones de Bandai Namco por aproximadamente ¥68 mil millones, adquiriendo una participación accionaria aproximada del 2,5%. Los socios planean combinar los activos de producción/distribución, música y tecnología de Sony con el sólido portafolio de propiedad intelectual centrado en anime y juegos de Bandai Namco para expandir las comunidades globales de fans, co-desarrollar nuevos contenidos, merchandising y entretenimiento experiencial, e invertir conjuntamente en tecnologías de apoyo a creadores.

  • Se espera que el acuerdo no afecte materialmente las ganancias de Sony para el año fiscal 2025-26.
  • Las áreas de enfoque incluyen anime, manga, juegos, merchandising y servicios de compromiso con los fans.
  • Ambas empresas han colaborado anteriormente; este acuerdo formaliza y amplía esos esfuerzos.

El documento no contiene nuevas directrices financieras y reitera que el impacto a corto plazo en el resultado es limitado. La finalización está sujeta a la transferencia de acciones, sin obstáculos regulatorios destacados.

Sony Group Corporation (SONY)Bandai Namco Holdings와의 새로운 전략적 사업 제휴를 보고하기 위해 Form 6-K를 제출했습니다. Sony는 약 680억 엔에 Bandai Namco 주식 1,600만 주를 매입하여 약 2.5%의 지분을 확보할 예정입니다. 양사는 Sony의 제작/유통, 음악 및 기술 자산과 Bandai Namco의 강력한 애니메이션 및 게임 중심 IP 포트폴리오를 결합하여 전 세계 팬 커뮤니티를 확장하고, 새로운 콘텐츠, 상품 및 체험형 엔터테인먼트를 공동 개발하며, 창작자 지원 기술에 공동 투자할 계획입니다.

  • 이번 거래는 Sony의 2025-26 회계연도 수익에 실질적인 영향을 미치지 않을 것으로 예상됩니다.
  • 주요 분야는 애니메이션, 만화, 게임, 상품화 및 팬 참여 서비스입니다.
  • 두 회사는 이전에도 협력한 바 있으며, 이번 협약은 그 노력을 공식화하고 확대하는 것입니다.

보고서에는 새로운 재무 전망이 포함되어 있지 않으며, 단기 손익 영향이 제한적임을 재확인합니다. 거래 완료는 주식 이전 완료에 달려 있으며, 규제상의 문제는 언급되지 않았습니다.

Sony Group Corporation (SONY) a déposé un formulaire 6-K pour annoncer une nouvelle alliance stratégique avec Bandai Namco Holdings. Sony achètera 16 millions d'actions Bandai Namco pour environ 68 milliards de yens, ce qui lui conférera une participation d'environ 2,5 %. Les partenaires souhaitent combiner les actifs de production/distribution, musique et technologie de Sony avec le solide portefeuille de propriétés intellectuelles centrées sur l'anime et les jeux de Bandai Namco afin d'élargir les communautés de fans à l'échelle mondiale, de co-développer de nouveaux contenus, produits dérivés et divertissements expérientiels, et d'investir conjointement dans les technologies de soutien aux créateurs.

  • L'accord ne devrait pas avoir d'impact significatif sur les résultats financiers de Sony pour l'exercice 2025-26.
  • Les domaines ciblés incluent l'anime, le manga, les jeux, le merchandising et les services d'engagement des fans.
  • Les deux entreprises ont déjà collaboré auparavant ; cet accord formalise et étend ces efforts.

Le dépôt ne contient aucune nouvelle prévision financière et réaffirme que l'impact à court terme sur le résultat est limité. La finalisation dépend du transfert des actions, sans obstacles réglementaires signalés.

Sony Group Corporation (SONY) hat ein Formular 6-K eingereicht, um eine neue strategische Geschäftspartnerschaft mit Bandai Namco Holdings bekannt zu geben. Sony wird 16 Millionen Bandai Namco-Aktien für rund ¥68 Milliarden erwerben und damit einen ungefähr 2,5%igen Anteil erhalten. Die Partner beabsichtigen, Sonys Produktions-/Vertriebs-, Musik- und Technologie-Assets mit Bandai Namcos starkem Anime- und spielzentriertem IP-Portfolio zu kombinieren, um globale Fangemeinschaften zu erweitern, neue Inhalte, Merchandise und erlebnisorientierte Unterhaltung gemeinsam zu entwickeln und gemeinsam in Technologien zur Unterstützung von Kreativen zu investieren.

  • Die Vereinbarung wird voraussichtlich keine wesentlichen Auswirkungen auf Sonys Ergebnis im Geschäftsjahr 2025-26 haben.
  • Fokusbereiche sind Anime, Manga, Spiele, Merchandising und Fan-Engagement-Dienste.
  • Beide Unternehmen haben bereits zuvor zusammengearbeitet; diese Vereinbarung formalisiert und erweitert diese Zusammenarbeit.

Die Einreichung enthält keine neuen finanziellen Prognosen und bekräftigt, dass die kurzfristigen Auswirkungen auf Gewinn und Verlust begrenzt sind. Der Abschluss hängt vom Aktienübertrag ab, es werden jedoch keine regulatorischen Hindernisse genannt.

 

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D. C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

 

Pursuant to Rule 13a-16 or 15d-16 of

the Securities Exchange Act of 1934

 

For the month of July 2025

Commission File Number: 001-06439

 

SONY GROUP CORPORATION

(Translation of registrant’s name into English)

 

1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN

(Address of principal executive offices)

 

The registrant files annual reports under cover of Form 20-F.

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F,

 

Form 20-F x  Form 40-F ¨

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

SONY GROUP CORPORATION

(Registrant)

 

     
  By: /s/ Lin Tao
      (Signature)
  Lin Tao
  Chief Financial Officer

 

Date: July 24, 2025

 

List of Materials

 

Documents attached hereto:

 

Press release: Announcement Regarding the Signing of a Strategic Business Alliance Agreement with Bandai Namco Holdings Inc.

 

 

 

 

July 24, 2025

Sony Group Corporation

 

Announcement Regarding the Signing of a Strategic Business Alliance Agreement with Bandai Namco Holdings Inc.

 

Sony Group Corporation (“Sony”) today announced that it has signed a strategic business alliance agreement with Bandai Namco Holdings Inc. (“Bandai Namco”), and has agreed with existing shareholders of Bandai Namco to acquire 16 million shares of Bandai Namco held by those shareholders. For details, please refer to the attached press release.

 

This business alliance and the acquisition of shares are not anticipated to have a material impact on Sony’s consolidated financial results for the fiscal year ending March 31, 2026.

 

 

 

Bandai Namco Holdings Inc.

Sony Group Corporation

 

 

July 24, 2025

 

Bandai Namco and Sony Sign Strategic Partnership

 

Promoting collaboration aimed at strengthening engagement among anime and manga fans and

 

creating new and emotionally moving experiences

 

Bandai Namco Holdings Inc. (“Bandai Namco”) and Sony Group Corporation (“Sony”) today announced the signing of a strategic business alliance agreement. Sony also agreed with existing shareholders of Bandai Namco to acquire 16 million Bandai Namco shares held by those shareholders for approximately 68 billion yen. With the acquisition of these shares, Sony will become a shareholder holding approximately 2.5% of the total issued shares of Bandai Namco.

 

Through this business alliance and Sony’s investment in Bandai Namco, as two of the leading Japanese entertainment companies, Bandai Namco and Sony will focus on expanding the fan community for IP such as anime and manga around the world and strengthening engagement, particularly in the anime field where rapid market growth is anticipated, while merging their strengths to create new and emotionally moving experiences for fans, and as a result of these efforts maximize the value of IP.

 

Bandai Namco and Sony have historically collaborated on various projects in the fields such as games, anime and music, and they plan to extend this collaboration to a broader range of areas. The two companies intend to implement initiatives including the expansion of works as well as products and services based on IP developed by Bandai Namco, leveraging Sony’s strengths in areas such as the production and distribution of anime and other video content, as well as merchandising. They also plan to engage in detailed discussions regarding the joint development and promotion of IP such as anime and manga, in addition to planning and technical collaboration on experiential entertainment. Furthermore, the two companies plan to explore opportunities to support creators by jointly developing and operating entertainment-related technologies and services, and to engage in joint investments and business alliances in fan engagement areas.

 

Comment from Nobuhiko Momoi, Executive Vice President, Bandai Namco Holdings Inc.

 

The Bandai Namco Group promotes an “IP axis strategy” that aims to maximize IP value by leveraging the appeal and worldview of IP, providing the optimal products and services at the optimal timing in the optimal regions. We are filled with excitement about the potential to create new entertainment by combining Sony Group’s strengths and technological capabilities across various entertainment fields with Bandai Namco’s IP axis strategy. Through this collaboration, we aim to connect with IP fans worldwide, co-create the future together, and realize our Purpose, “Fun for All into the Future,” and Mid- to Long-term Vision, “Connect with Fans.”

 

Comment from Toshimoto Mitomo, Chief Strategy Officer, Representative Corporate Executive Officer, Sony Group Corporation

 

Through this partnership, we aim to co-create an array of content and experiences that exceed expectations and deliver Kando (emotion) to even more fans, alongside Bandai Namco Group, with its outstanding capacity for multidirectional expansion of diverse IP and deep connections with fans at real touchpoints, both domestically and internationally. By combining the strengths of both companies in the field of entertainment and unlocking the potential of compelling IP, we will further accelerate our efforts to maximize IP value and realize Sony's long-term vision, “Creative Entertainment Vision”.

 

 

FAQ

How much is Sony paying for Bandai Namco shares?

Sony will pay approximately ¥68 billion for 16 million Bandai Namco shares.

What percentage of Bandai Namco will Sony own after the transaction?

The purchase represents about 2.5 % of Bandai Namco’s issued shares.

Will the alliance affect Sony’s FY 2026 financial guidance?

Sony states the alliance is not expected to materially impact consolidated results for the year ending 31 March 2026.

Which business areas are targeted by the Sony–Bandai Namco partnership?

Focus areas include anime, manga, games, merchandising, and experiential entertainment aimed at boosting global fan engagement.

Does Sony gain control over Bandai Namco through this deal?

No. A 2.5 % minority holding gives Sony influence but not control; strategic cooperation is governed by the alliance agreement.
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