STOCK TITAN

[Form 4] SYNCHRONY FINANCIAL Insider Trading Activity

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Synchrony Financial (NYSE:SYF) Form 4 discloses that director Jeffrey G. Naylor sold 10,000 common shares on 06/24/2025 at $65.00 each, a transaction value of roughly $650,000. The sale, executed under a Rule 10b5-1 plan adopted 01/30/2025, reduced Naylor’s direct holdings by about 11% to 78,570 shares. No derivative securities were involved, and no purchase activity was reported.

The filing is significant because the size of the disposal exceeds the 5% threshold that many investors use to gauge insider sentiment. However, the pre-arranged nature of the trade may mitigate signals of declining confidence.

Synchrony Financial (NYSE:SYF) nel modulo Form 4 comunica che il direttore Jeffrey G. Naylor ha venduto 10.000 azioni ordinarie il 24/06/2025 a 65,00 $ ciascuna, per un valore complessivo di circa 650.000 $. La vendita, eseguita nell'ambito di un piano Rule 10b5-1 adottato il 30/01/2025, ha ridotto la partecipazione diretta di Naylor di circa l'11%, portandola a 78.570 azioni. Non sono stati coinvolti strumenti derivati e non è stata segnalata alcuna attività di acquisto.

La comunicazione è rilevante poiché la dimensione della vendita supera la soglia del 5% che molti investitori utilizzano per valutare il sentiment degli insider. Tuttavia, la natura predefinita dell’operazione potrebbe attenuare segnali di una possibile perdita di fiducia.

Synchrony Financial (NYSE:SYF) en el Formulario 4 revela que el director Jeffrey G. Naylor vendió 10,000 acciones ordinarias el 24/06/2025 a $65.00 cada una, por un valor aproximado de $650,000. La venta, realizada bajo un plan Rule 10b5-1 adoptado el 30/01/2025, redujo la participación directa de Naylor en aproximadamente un 11%, dejándola en 78,570 acciones. No se involucraron valores derivados ni se reportaron compras.

El informe es relevante porque el tamaño de la venta supera el umbral del 5% que muchos inversores usan para evaluar el sentimiento interno. Sin embargo, la naturaleza preestablecida de la operación puede mitigar señales de una disminución en la confianza.

Synchrony Financial (NYSE:SYF)의 Form 4 보고서에 따르면 이사 Jeffrey G. Naylor가 2025년 6월 24일에 10,000주 보통주를 주당 $65.00에 매도하여 약 $650,000의 거래 가치를 기록했습니다. 이 매도는 2025년 1월 30일 채택된 Rule 10b5-1 계획에 따라 실행되었으며, Naylor의 직접 보유 주식 수를 약 11% 감소시켜 78,570주가 되었습니다. 파생상품은 포함되지 않았으며, 매수 활동도 보고되지 않았습니다.

이 신고는 매도 규모가 많은 투자자들이 내부자 심리를 평가할 때 사용하는 5% 임계치를 초과한다는 점에서 중요합니다. 다만, 사전에 계획된 거래라는 점이 신뢰 하락 신호를 완화할 수 있습니다.

Synchrony Financial (NYSE:SYF) indique dans le Formulaire 4 que le directeur Jeffrey G. Naylor a vendu 10 000 actions ordinaires le 24/06/2025 au prix de 65,00 $ chacune, pour une valeur totale d'environ 650 000 $. La vente, réalisée dans le cadre d’un plan Rule 10b5-1 adopté le 30/01/2025, a réduit la participation directe de Naylor d’environ 11%, la portant à 78 570 actions. Aucun instrument dérivé n’a été impliqué et aucune activité d’achat n’a été signalée.

Cette déclaration est importante car le volume de la cession dépasse le seuil de 5 % que de nombreux investisseurs utilisent pour évaluer le sentiment des initiés. Cependant, la nature préétablie de la transaction peut atténuer les signaux d’un manque de confiance.

Synchrony Financial (NYSE:SYF) gibt im Form 4 bekannt, dass der Direktor Jeffrey G. Naylor am 24.06.2025 10.000 Stammaktien zu je 65,00 $ verkauft hat, was einem Transaktionswert von etwa 650.000 $ entspricht. Der Verkauf erfolgte im Rahmen eines Rule 10b5-1 Plans, der am 30.01.2025 angenommen wurde, und verringerte Naylors direkte Beteiligung um etwa 11% auf 78.570 Aktien. Es waren keine Derivate beteiligt, und es wurden keine Käufe gemeldet.

Die Meldung ist bedeutsam, da die Verkaufsgröße den 5%-Schwellenwert überschreitet, den viele Investoren zur Einschätzung der Insider-Stimmung heranziehen. Die vorab festgelegte Natur des Handels könnte jedoch Signale eines Vertrauensverlustes abschwächen.

Positive
  • None.
Negative
  • Director Jeffrey G. Naylor sold 10,000 shares worth ~$650k, reducing his stake by about 11%, which may be interpreted as a bearish insider signal.

Insights

TL;DR: $650k sale trims stake 11%, modest but signals insider cash-out.

The disposal equals roughly 11% of Naylor’s pre-trade position (88,570 shares). While $650k is not huge relative to SYF’s market cap, it surpasses the 5% personal holding threshold that can flag sentiment shifts. The 10b5-1 plan limits interpretive weight, yet timing still matters: the plan was adopted five months ago, suggesting intentional liquidity rather than reactive selling. Historically, clustered director sales often precede short-term underperformance; single trades are less predictive. Investors should monitor further insider activity for confirmation.

TL;DR: Pre-planned diversification; limited governance concern.

Because the sale occurred under a disclosed 10b5-1 plan, it aligns with best-practice governance and reduces potential for trading on non-public information. Naylor retains 78,570 shares, maintaining meaningful alignment with shareholders. No board committee changes or policy shifts accompanied the filing. Absent additional executive sales or policy changes, the event appears routine and does not materially alter the board’s incentive structure.

Synchrony Financial (NYSE:SYF) nel modulo Form 4 comunica che il direttore Jeffrey G. Naylor ha venduto 10.000 azioni ordinarie il 24/06/2025 a 65,00 $ ciascuna, per un valore complessivo di circa 650.000 $. La vendita, eseguita nell'ambito di un piano Rule 10b5-1 adottato il 30/01/2025, ha ridotto la partecipazione diretta di Naylor di circa l'11%, portandola a 78.570 azioni. Non sono stati coinvolti strumenti derivati e non è stata segnalata alcuna attività di acquisto.

La comunicazione è rilevante poiché la dimensione della vendita supera la soglia del 5% che molti investitori utilizzano per valutare il sentiment degli insider. Tuttavia, la natura predefinita dell’operazione potrebbe attenuare segnali di una possibile perdita di fiducia.

Synchrony Financial (NYSE:SYF) en el Formulario 4 revela que el director Jeffrey G. Naylor vendió 10,000 acciones ordinarias el 24/06/2025 a $65.00 cada una, por un valor aproximado de $650,000. La venta, realizada bajo un plan Rule 10b5-1 adoptado el 30/01/2025, redujo la participación directa de Naylor en aproximadamente un 11%, dejándola en 78,570 acciones. No se involucraron valores derivados ni se reportaron compras.

El informe es relevante porque el tamaño de la venta supera el umbral del 5% que muchos inversores usan para evaluar el sentimiento interno. Sin embargo, la naturaleza preestablecida de la operación puede mitigar señales de una disminución en la confianza.

Synchrony Financial (NYSE:SYF)의 Form 4 보고서에 따르면 이사 Jeffrey G. Naylor가 2025년 6월 24일에 10,000주 보통주를 주당 $65.00에 매도하여 약 $650,000의 거래 가치를 기록했습니다. 이 매도는 2025년 1월 30일 채택된 Rule 10b5-1 계획에 따라 실행되었으며, Naylor의 직접 보유 주식 수를 약 11% 감소시켜 78,570주가 되었습니다. 파생상품은 포함되지 않았으며, 매수 활동도 보고되지 않았습니다.

이 신고는 매도 규모가 많은 투자자들이 내부자 심리를 평가할 때 사용하는 5% 임계치를 초과한다는 점에서 중요합니다. 다만, 사전에 계획된 거래라는 점이 신뢰 하락 신호를 완화할 수 있습니다.

Synchrony Financial (NYSE:SYF) indique dans le Formulaire 4 que le directeur Jeffrey G. Naylor a vendu 10 000 actions ordinaires le 24/06/2025 au prix de 65,00 $ chacune, pour une valeur totale d'environ 650 000 $. La vente, réalisée dans le cadre d’un plan Rule 10b5-1 adopté le 30/01/2025, a réduit la participation directe de Naylor d’environ 11%, la portant à 78 570 actions. Aucun instrument dérivé n’a été impliqué et aucune activité d’achat n’a été signalée.

Cette déclaration est importante car le volume de la cession dépasse le seuil de 5 % que de nombreux investisseurs utilisent pour évaluer le sentiment des initiés. Cependant, la nature préétablie de la transaction peut atténuer les signaux d’un manque de confiance.

Synchrony Financial (NYSE:SYF) gibt im Form 4 bekannt, dass der Direktor Jeffrey G. Naylor am 24.06.2025 10.000 Stammaktien zu je 65,00 $ verkauft hat, was einem Transaktionswert von etwa 650.000 $ entspricht. Der Verkauf erfolgte im Rahmen eines Rule 10b5-1 Plans, der am 30.01.2025 angenommen wurde, und verringerte Naylors direkte Beteiligung um etwa 11% auf 78.570 Aktien. Es waren keine Derivate beteiligt, und es wurden keine Käufe gemeldet.

Die Meldung ist bedeutsam, da die Verkaufsgröße den 5%-Schwellenwert überschreitet, den viele Investoren zur Einschätzung der Insider-Stimmung heranziehen. Die vorab festgelegte Natur des Handels könnte jedoch Signale eines Vertrauensverlustes abschwächen.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
NAYLOR JEFFREY G

(Last) (First) (Middle)
C/O SYNCHRONY FINANCIAL
777 LONG RIDGE ROAD

(Street)
STAMFORD CT 06902

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Synchrony Financial [ SYF ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
06/24/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/24/2025 S 10,000(1) D $65 78,570 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 30, 2025.
Remarks:
/s/ Danielle Do, as attorney-in-fact 06/26/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many SYF shares did director Jeffrey G. Naylor sell on June 24 2025?

He sold 10,000 common shares.

What was the total dollar value of the SYF shares sold by Naylor?

Approximately $650,000 based on the reported $65.00 sale price.

What percentage of his SYF holdings did Naylor dispose of in this transaction?

About 11% of his pre-transaction holdings (10,000 of 88,570 shares).

Was the sale conducted under a Rule 10b5-1 trading plan?

Yes. The filing states it was under a 10b5-1 plan adopted on January 30 2025.

How many SYF shares does Naylor own after the transaction?

He directly owns 78,570 common shares following the sale.
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