STOCK TITAN

Director at Synchrony (NYSE: SYF) sells 4,000 shares under 10b5-1 plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Synchrony Financial director Arthur W. Coviello Jr. reported selling 4,000 shares of Synchrony Financial common stock on February 2, 2026. The shares were sold at a price of $72.32 per share in an open-market transaction.

After this sale, Coviello beneficially owns 32,444 shares of Synchrony common stock in direct form. The transaction was carried out under a pre-established Rule 10b5-1 trading plan that he adopted on July 25, 2025, indicating the sales were scheduled in advance rather than decided at the last minute.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
COVIELLO ARTHUR W JR

(Last) (First) (Middle)
C/O SYNCHRONY FINANCIAL
777 LONG RIDGE ROAD

(Street)
STAMFORD CT 06902

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Synchrony Financial [ SYF ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
02/02/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/02/2026 S 4,000(1) D $72.32 32,444 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 25, 2025.
Remarks:
/s/ Danielle Do as attorney-in-fact 02/04/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Synchrony Financial (SYF) report for Arthur W. Coviello Jr.?

Arthur W. Coviello Jr., a director of Synchrony Financial, sold 4,000 shares of common stock on February 2, 2026 at $72.32 per share. The transaction was reported on a Form 4 insider filing with the SEC.

How many Synchrony Financial (SYF) shares does Arthur W. Coviello Jr. own after the sale?

Following the reported sale, Arthur W. Coviello Jr. beneficially owns 32,444 shares of Synchrony Financial common stock. These shares are listed as held in direct ownership form in the Form 4 filing after the February 2, 2026 transaction.

At what price were Arthur W. Coviello Jr.’s Synchrony Financial (SYF) shares sold?

The 4,000 shares of Synchrony Financial common stock were sold at a price of $72.32 per share. This per-share sale price is explicitly disclosed in the Form 4’s non-derivative securities transaction table for the February 2, 2026 transaction.

Was the Synchrony Financial (SYF) insider sale under a Rule 10b5-1 trading plan?

Yes. The Form 4 states the transaction “was made pursuant to a Rule 10b5-1 trading plan” adopted by the reporting person on July 25, 2025. Such plans allow pre-arranged trading according to preset instructions regardless of later market conditions.

What is the role of Arthur W. Coviello Jr. at Synchrony Financial (SYF)?

In the Form 4, Arthur W. Coviello Jr. is identified as a director of Synchrony Financial. He is not listed as an officer or 10% owner in this filing, which focuses on his personal holdings and recent stock sale transaction.

What type of security did Arthur W. Coviello Jr. trade in this Synchrony Financial (SYF) filing?

The reported transaction involves common stock of Synchrony Financial. The Form 4’s Table I covers non-derivative securities and shows a sale of 4,000 shares of common stock; no derivative securities transactions are reported in Table II.
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