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  4. [Form 4] Synchrony Financial Insider Trading Activity

Synchrony Financial (NYSE: SYF) director trades 217,554 shares in Form 4 filing

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Synchrony Financial director and officer Brian D. Doubles reported multiple equity transactions. On March 1–2, 2026, he exercised employee stock options for 39,105 and 28,449 shares and received a grant of 105,322 shares of common stock at $69.11 per share. The company automatically withheld 68,158 shares to cover tax obligations tied to restricted stock vesting, with no investment decision by Doubles. He then sold 150,000, 39,105, and 28,449 shares of common stock in open‑market transactions at weighted average prices of $68.86, $68.52, and $67.96, respectively, including sales under a Rule 10b5‑1 trading plan adopted on October 27, 2025. After these transactions, Doubles directly owned 829,222 shares of Synchrony Financial common stock.

Positive

  • None.

Negative

  • None.
Insider DOUBLES BRIAN D
Role See remarks
Sold 217,554 shs ($14.94M)
Type Security Shares Price Value
Exercise Employee Stock Option (right to buy) 39,105 $0.00 --
Exercise Employee Stock Option (right to buy) 28,449 $0.00 --
Sale Common Stock 150,000 $68.86 $10.33M
Exercise Common Stock 39,105 $33.53 $1.31M
Sale Common Stock 39,105 $68.52 $2.68M
Exercise Common Stock 28,449 $34.30 $976K
Sale Common Stock 28,449 $67.96 $1.93M
Tax Withholding Common Stock 68,158 $69.11 $4.71M
Grant/Award Common Stock 105,322 $69.11 $7.28M
Holdings After Transaction: Employee Stock Option (right to buy) — 0 shares (Direct); Common Stock — 829,222 shares (Direct)
Footnotes (1)
  1. Reflects the number of shares of Company common stock automatically withheld by the Company to pay the tax liability of the reporting person in connection with the vesting of restricted stock units. No investment decision was made by the reporting person in connection with the withholding. Represents restricted stock units that will vest in three equal annual installments of 33.33% each, beginning on the first anniversary of the grant date. Each restricted stock unit represents a contingent right to receive one share of Synchrony Financial (the "Company") common stock. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 27, 2025. The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.62 to $69.26. Information regarding the number of shares sold at each price will be provided upon request. The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.31 to $68.62. Information regarding the number of shares sold at each price will be provided upon request. The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.22 to $68.31. Information regarding the number of shares sold at each price will be provided upon request. The reporting person was awarded 39,105 employee stock options on April 1, 2018, which vested in five equal annual installments of 20% each, beginning on the first anniversary of the grant date. The Reporting Person was awarded 28,449 employee stock options on April 1, 2017, which vested in five equal annual installments of 20% each, beginning on the first anniversary of the grant date.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
DOUBLES BRIAN D
(Last) (First) (Middle)
C/O SYNCHRONY FINANCIAL
777 LONG RIDGE ROAD
(Street)
STAMFORD CT 06902
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Synchrony Financial [ SYF ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
See remarks
3. Date of Earliest Transaction (Month/Day/Year)
03/01/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/01/2026 F 68,158(1) D $69.11 873,900 D
Common Stock 03/01/2026 A 105,322(2) A $69.11 979,222 D
Common Stock 03/02/2026 S 150,000(3) D $68.86(4) 829,222 D
Common Stock 03/02/2026 M 39,105(3) A $33.53 868,327 D
Common Stock 03/02/2026 S 39,105(3) D $68.52(5) 829,222 D
Common Stock 03/02/2026 M 28,449(3) A $34.3 857,671 D
Common Stock 03/02/2026 S 28,449(3) D $67.96(6) 829,222 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) $33.53 03/02/2026 M 39,105 (7) 04/01/2028 Common Stock 39,105 $0 0 D
Employee Stock Option (right to buy) $34.3 03/02/2026 M 28,449 (8) 04/01/2027 Common Stock 28,449 $0 0 D
Explanation of Responses:
1. Reflects the number of shares of Company common stock automatically withheld by the Company to pay the tax liability of the reporting person in connection with the vesting of restricted stock units. No investment decision was made by the reporting person in connection with the withholding.
2. Represents restricted stock units that will vest in three equal annual installments of 33.33% each, beginning on the first anniversary of the grant date. Each restricted stock unit represents a contingent right to receive one share of Synchrony Financial (the "Company") common stock.
3. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 27, 2025.
4. The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.62 to $69.26. Information regarding the number of shares sold at each price will be provided upon request.
5. The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.31 to $68.62. Information regarding the number of shares sold at each price will be provided upon request.
6. The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.22 to $68.31. Information regarding the number of shares sold at each price will be provided upon request.
7. The reporting person was awarded 39,105 employee stock options on April 1, 2018, which vested in five equal annual installments of 20% each, beginning on the first anniversary of the grant date.
8. The Reporting Person was awarded 28,449 employee stock options on April 1, 2017, which vested in five equal annual installments of 20% each, beginning on the first anniversary of the grant date.
Remarks:
President and CEO
/s/ Danielle Do, as attorney in fact 03/03/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Brian D. Doubles report in the latest SYF Form 4?

Brian D. Doubles reported option exercises, stock awards, tax withholding, and open‑market sales. He exercised options for 39,105 and 28,449 shares, received 105,322 shares, had 68,158 withheld for taxes, and sold several blocks totaling 217,554 shares of Synchrony Financial common stock.

How many Synchrony Financial (SYF) shares did Brian Doubles sell?

Brian Doubles sold a total of 217,554 shares of Synchrony Financial common stock. These included sales of 150,000, 39,105, and 28,449 shares at weighted average prices of $68.86, $68.52, and $67.96 per share in open‑market transactions.

Were Brian Doubles’s SYF share sales under a 10b5-1 trading plan?

Yes, certain sales were made under a Rule 10b5‑1 trading plan. The filing states that a transaction was executed pursuant to a plan adopted by the reporting person on October 27, 2025, indicating a pre‑arranged framework for selling Synchrony Financial shares.

How many SYF shares does Brian Doubles own after these transactions?

After the reported transactions, Brian Doubles directly owns 829,222 shares of Synchrony Financial common stock. This figure reflects the combined effects of option exercises, stock grants, tax‑related share withholding, and multiple open‑market sales disclosed in the Form 4 filing.

What stock awards and option exercises did Brian Doubles receive at Synchrony Financial?

Brian Doubles exercised employee stock options for 39,105 and 28,449 shares that were originally granted in 2018 and 2017. He also acquired 105,322 shares as a grant, with restricted stock units vesting in three equal annual installments of 33.33% each.

Why were 68,158 SYF shares withheld from Brian Doubles?

Synchrony Financial automatically withheld 68,158 shares of common stock to pay Brian Doubles’s tax liability related to vesting restricted stock units. The filing specifies that no investment decision was made by the reporting person in connection with this tax‑withholding disposition.