Brand House Collective CEO Receives 250K RSUs, Three-Year Vesting

Rhea-AI Filing Summary

Brand House Collective insider grant: Amy Ervin Sullivan, President and CEO and a director of Brand House Collective, Inc. (TBHC), was granted 250,000 restricted stock units (RSUs) on 09/23/2025 at no cash price recorded on the Form 4. After the reported award, Ms. Sullivan beneficially owns 619,604 shares of common stock. The RSUs were granted under the Kirkland's 2002 Equity Incentive Plan and vest one-third annually over three years, per the filing. The Form 4 was signed by an attorney-in-fact on 09/25/2025.

Positive

• 250,000 RSUs granted to Amy E. Sullivan on 09/23/2025 as disclosed on the Form 4
• Vesting schedule specified: RSUs vest one-third annually over three years under the Kirkland's 2002 Equity Incentive Plan

Negative

• None.

Insights

Financial Analyst

TL;DR: CEO received 250,000 RSUs, increasing reported beneficial holdings to 619,604 shares; vesting spans three years.

The Form 4 documents a non-cash grant of 250,000 restricted stock units to Amy E. Sullivan on 09/23/2025, executed under the company's 2002 Equity Incentive Plan. The RSUs carry a three-year vesting schedule, with one-third vesting each year, which spaces recognition and potential share delivery over multiple reporting periods. The filing also reports total beneficial ownership of 619,604 shares following the award, providing a clear post-grant holding figure.

Corporate Governance Expert

TL;DR: Director and CEO awarded time-based RSUs with standard multi-year vesting; disclosure appears complete for the transaction.

The disclosure identifies the reporting person as both an officer (President, CEO) and a director and records a grant of 250,000 RSUs under the referenced equity plan. The submission includes the grant date, the vesting schedule (one-third annually over three years), and the resulting beneficial ownership total. The Form 4 was executed via attorney-in-fact and signed on 09/25/2025, which satisfies the filing procedural detail included in the document.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Sullivan Amy Ervin

(Last) (First) (Middle)

C/O KIRKLAND'S INC, 5310 MARYLAND WAY

(Street)

BRENTWOOD TN 37027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BRAND HOUSE COLLECTIVE, INC. [ TBHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, CEO

3. Date of Earliest Transaction (Month/Day/Year)
09/23/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/23/2025		A		250,000(1)	A	$0	619,604	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reporting person was granted restricted stock units ("RSUs") under Kirkland's 2002 Equity Incentive Plan. RSUs vest 1/3rd annually over three years.

	/s/ Michael W. Sheridan, Attorney-in-Fact for Amy E. Sullivan	09/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did TBHC insider Amy E. Sullivan receive on 09/23/2025?

She was granted 250,000 restricted stock units (RSUs) under the Kirkland's 2002 Equity Incentive Plan.

How do the RSUs granted to Amy E. Sullivan vest?

The RSUs vest one-third annually over three years.

How many shares does Amy E. Sullivan beneficially own after the grant?

The Form 4 reports 619,604 shares beneficially owned following the reported transaction.

What is Amy E. Sullivan's role at Brand House Collective (TBHC)?

The filing lists her as President and CEO and as a director of the issuer.

When was the Form 4 signed and by whom?

The Form 4 was signed by Michael W. Sheridan, Attorney-in-Fact for Amy E. Sullivan on 09/25/2025.