[Form 4] Taboola.com Ltd. Insider Trading Activity

Rhea-AI Filing Summary

Taboola.com Ltd. (TBLA) filed a Form 4 disclosing that Apollo Management Holdings GP, LLC and related Apollo entities—each classified as a 10% Owner—executed a small share transfer on 07 July 2025. The filing records the disposition of 194,353 non-voting ordinary shares at a reported price of $3.66 per share (transaction code J). According to the footnotes, the transaction was carried out between Taboola and College Top Holdings, Inc. as part of the company’s share-repurchase program and is intended to prevent Apollo’s aggregate ownership from reaching the 25 % threshold that would trigger additional regulatory considerations.

Following the sale, the Apollo entities still control substantial equity stakes in Taboola:

• 32,498,091 non-voting ordinary shares (indirect)
• 39,525,691 ordinary shares (indirect)

In total, Apollo retains roughly 72 million shares, indicating that the divested amount represents less than 0.3 % of its total position. No derivative transactions were reported in Table II.

The filing signals that (1) Taboola is actively executing its buy-back program, and (2) Apollo remains a long-term, significant shareholder despite marginally trimming its holdings for compliance reasons. Because the transaction size is small relative to Apollo’s stake and Taboola’s float, the immediate market impact is likely limited.

Positive

• Execution of share-repurchase program confirms Taboola is actively returning capital to shareholders.
• Apollo retains a substantial position (≈72 M shares), indicating continued long-term commitment to the company.

Negative

• Insider stake marginally reduced; although small, any selling by a 10 % holder can be perceived cautiously.
• 25 % ownership cap constraint signals regulatory or charter limitations that could restrict future capital infusions from Apollo.

Insights

Securities Analyst

TL;DR: Minor Apollo share sale to Taboola buy-back; ownership still ~72 M shares—neutral near-term market impact.

From a capital-markets perspective, the Form 4 shows a technical adjustment rather than a directional change in sentiment. The Code J classification and footnote confirm that the shares were repurchased by the issuer, aligning with Taboola’s capital-return policy. The 194 k shares equal roughly US$0.7 M—immaterial versus both Taboola’s daily trading volume and Apollo’s >US$250 M stake. Apollo’s continuing 10 %+ ownership preserves governance influence, so investors should not interpret this as an exit signal. The repurchase does provide incremental support to EPS over time, but the effect is de minimis at this size. Overall, I rate the filing neutral (0) in impact.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 43RD FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Non-Voting Ordinary Shares, No Par Value	07/07/2025		J(1)		194,353	D	$3.66	32,498,091	I	See Footnote(2)
Ordinary Shares, No Par Value								39,525,691	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person^*

Apollo Management Holdings GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 43RD FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management GP, LLC

(Last) (First) (Middle)

9 WEST 57TH STREET, 43RD FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

1. Name and Address of Reporting Person^*

Apollo Management Holdings, L.P.

(Last) (First) (Middle)

9 WEST 57TH STREET, 43RD FLOOR

(Street)

NEW YORK NY 10019

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

Explanation of Responses:

1. The reported sales are between the Issuer and College Top Holdings, Inc., as part of the Issuer's share repurchase program and are intended to keep the Reporting Persons' ownership of Taboola's outstanding shares from reaching 25% or more. See Exhibit 99.1 for more information.

2. See Exhibit 99.1.

	see signatures attached as Exhibit 99.2	07/07/2025
	** Signature of Reporting Person	Date
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FAQ

How many Taboola (TBLA) shares did Apollo sell on 07/07/2025?

Apollo disposed of 194,353 non-voting ordinary shares.

What was the reported price per share for the transaction?

The Form 4 lists a price of $3.66 per non-voting share.

How many Taboola shares does Apollo still own after the sale?

Apollo remains beneficial owner of 32,498,091 non-voting and 39,525,691 voting ordinary shares.

Why did Apollo make this share transaction?

Footnotes state the sale is part of Taboola’s share-repurchase program to keep Apollo’s stake below 25 %.

Does the Form 4 indicate any derivative activity by Apollo?

No. Table II lists no derivative securities acquired or disposed of.