TripAdvisor (TRIP) strategy chief sells 7,908 shares under 10b5-1 plan

Rhea-AI Filing Summary

TripAdvisor, Inc. reported that Chief Strategy & Ops Officer Kristen Ann Dalton executed a sale of 7,908 shares of Common Stock on 2026-07-16 at $15.00 per share. Following this transaction, she directly holds 117,619 shares, sold pursuant to a Rule 10b5-1 trading plan adopted on March 6, 2026.

Insider Trade Summary 10b5-1

Net Seller: 7,908 shares

Net Sell 1 txn

Insider Dalton Kristen Ann

Role Chief Strategy & Ops Officer

Sold 7,908 shs ($119K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	7,908	$15.00	$119K

Holdings After Transaction: Common Stock — 117,619 shares (Direct)

Footnotes (1)

1. F1. The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 6, 2026.

Key Figures

Shares sold: 7,908 shares Sale price per share: $15.00 per share Shares owned after transaction: 117,619 shares +1 more

4 metrics

Shares sold 7,908 shares Common Stock sold on 2026-07-16 by Chief Strategy & Ops Officer

Sale price per share $15.00 per share Price for the 7,908 TripAdvisor Common Stock shares sold

Shares owned after transaction 117,619 shares Direct TripAdvisor Common Stock holdings after the reported sale

10b5-1 plan adoption date March 6, 2026 Date reporting person adopted the Rule 10b5-1 trading plan

Key Terms

Rule 10b5-1 trading plan, Form 4, Chief Strategy & Ops Officer

3 terms

Rule 10b5-1 trading plan regulatory

"effected pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Form 4 regulatory

"The transaction reported on this Form 4 was effected"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Chief Strategy & Ops Officer financial

"Dalton Kristen Ann, Chief Strategy & Ops Officer"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/20/2026 - 04:21 PM Accepted by SEC EDGAR 07/20/2026 - 04:20 PM Learn about SEC filing dates

FAQ

What insider transaction did TripAdvisor (TRIP) report for Kristen Ann Dalton?

TripAdvisor disclosed that Chief Strategy & Ops Officer Kristen Ann Dalton sold 7,908 shares of Common Stock on 2026-07-16. The transaction was an open-market or private sale reported as a standard Form 4 insider transaction.

How many TripAdvisor (TRIP) shares did Kristen Ann Dalton sell and at what price?

Kristen Ann Dalton sold 7,908 TripAdvisor shares at a price of $15.00 per share. The sale involved TripAdvisor Common Stock and was executed as a single reported transaction on 2026-07-16.

How many TripAdvisor (TRIP) shares does Kristen Ann Dalton own after this sale?

After the reported sale, Kristen Ann Dalton directly owns 117,619 shares of TripAdvisor Common Stock. This post-transaction holding reflects her remaining direct equity position as reported in the same Form 4 filing.

Was Kristen Ann Dalton’s TripAdvisor (TRIP) share sale under a Rule 10b5-1 plan?

Yes. The sale of 7,908 shares was effected under a Rule 10b5-1 trading plan. A footnote states the reporting person adopted this trading plan on March 6, 2026, and the reported transaction was executed pursuant to that plan.

What is Kristen Ann Dalton’s role at TripAdvisor (TRIP)?

Kristen Ann Dalton is TripAdvisor’s Chief Strategy & Ops Officer. Her officer status and title are disclosed in the insider report, indicating she is a senior executive with strategic and operational responsibilities at the company.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Dalton Kristen Ann

(Last) (First) (Middle)

400 FIRST AVENUE

(Street)

NEEDHAM MASSACHUSETTS 02494

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
TripAdvisor, Inc. [ TRIP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy & Ops Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/16/2026		S		7,908(1)	D	$15	117,619	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 6, 2026.

	/s/ Michael F. Billotti, attorney-in-fact	07/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)