Trupanion (TRUP) CEO Tooth sells 978 shares via Rule 10b5-1 plan

Rhea-AI Filing Summary

TRUPANION, INC. CEO and director Margaret Tooth reported a sale of 978 shares of Common Stock on August 11, 2026 at $29.05 per share. After this transaction, she directly held 175,401 shares. The sale was effected under a Rule 10b5-1(c) trading plan adopted on May 11, 2026, under which she had no discretion over trade timing and which was described as part of a plan of financial diversification.

Insider Trade Summary 10b5-1

Net Seller: 978 shares

Net Sell 1 txn

Insider Tooth Margaret

Role CEO

Sold 978 shs ($28K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	978	$29.05	$28K

Holdings After Transaction: Common Stock — 175,401 shares (Direct)

Footnotes (1)

1. F1. The exercise and sale reported were effected pursuant to a Rule 10b5-1 (c) trading plan adopted by reporting person on May 11, 2026, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Key Figures

Shares sold: 978 shares Sale price per share: $29.05 Shares held after transaction: 175,401 shares +1 more

4 metrics

Shares sold 978 shares Common Stock sale on August 11, 2026 by CEO Margaret Tooth

Sale price per share $29.05 Price per share for the 978-share Common Stock sale

Shares held after transaction 175,401 shares Direct Common Stock holdings of Margaret Tooth following the sale

Net shares sold in filing 978 shares Net-sell direction with 978 net shares sold across reported transactions

Key Terms

Rule 10b5-1 (c) trading plan, plan of financial diversification, Common Stock

3 terms

Rule 10b5-1 (c) trading plan regulatory

"The exercise and sale reported were effected pursuant to a Rule 10b5-1 (c) trading plan"

plan of financial diversification financial

"plan adopted by reporting person on May 11, 2026, in order to implement a plan of financial diversification"

Common Stock financial

"security_title: Common Stock; transaction involved sale of Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

What insider transaction did TRUPANION, INC. (TRUP) report for Margaret Tooth?

TRUPANION, INC. reported that CEO and director Margaret Tooth sold 978 shares of Common Stock on August 11, 2026 at $29.05 per share, as disclosed in a Form 4 insider trading report.

At what price did TRUPANION, INC. (TRUP) shares sell in Margaret Tooth’s latest Form 4?

The reported sale by CEO Margaret Tooth was executed at a price of $29.05 per share. The transaction involved 978 shares of Trupanion Common Stock and occurred on August 11, 2026.

How many TRUPANION, INC. (TRUP) shares does Margaret Tooth hold after the reported sale?

Following the reported transaction, Margaret Tooth directly holds 175,401 shares of TRUPANION, INC. Common Stock. This post-transaction holding figure is stated in the Form 4 ownership table for the CEO and director.

Was the TRUPANION, INC. (TRUP) insider sale by Margaret Tooth under a Rule 10b5-1 plan?

Yes. The sale was executed under a Rule 10b5-1(c) trading plan adopted on May 11, 2026. The footnote states she had no discretion over transaction timing, and the plan was for financial diversification.

What role does Margaret Tooth hold at TRUPANION, INC. (TRUP) in this Form 4 filing?

In this Form 4, Margaret Tooth is identified as both a director and an officer, serving as CEO of TRUPANION, INC. Her reported transaction involves directly owned Common Stock.

How many TRUPANION, INC. (TRUP) shares were sold in the latest insider trade?

The Form 4 shows a sale of 978 shares of TRUPANION, INC. Common Stock. The transaction is coded as a “S” sale and is described as occurring in an open market or private transaction.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/13/2026 - 06:45 PM Accepted by SEC EDGAR 08/13/2026 - 06:44 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Tooth Margaret

(Last) (First) (Middle)

C/O TRUPANION, INC.

6100 4TH AVENUE SOUTH, SUITE 200

(Street)

SEATTLE WASHINGTON 98108

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
TRUPANION, INC. [ TRUP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/11/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/11/2026		S		978(1)	D	$29.05	175,401	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The exercise and sale reported were effected pursuant to a Rule 10b5-1 (c) trading plan adopted by reporting person on May 11, 2026, in order to implement a plan of financial diversification. Accordingly, the reporting person had no discretion with regard to the timing of the transaction.

Remarks:

	/s/ Lauren Welsh as attorney-in-fact for Margaret Tooth	08/13/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)