Unity (NYSE: U) COO sells shares for taxes, 10b5-1 plan
Rhea-AI Filing Summary
Unity Software Inc. (U) reported that Alexander Blum, its SVP and Chief Operating Officer, reported sales totaling 22,559 shares of common stock. On August 25, 2026, 20,595 shares were sold automatically to cover tax withholding on vested restricted stock units. On August 27, 2026, 1,964 shares were sold under a pre-established Rule 10b5-1 trading plan, with reported weighted average prices around the mid-$40s per share.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 22,559 shares
Net Sell
3 txns
Insider
Blum Alexander
Role
SVP, Chief Operating Officer
Sold
22,559 shs ($1.02M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F4 | 1,964 | $44.81 | $88K |
| Sale | Common Stock F1, F2 | 19,455 | $45.27 | $881K |
| Sale | Common Stock F1, F3 | 1,140 | $45.93 | $52K |
Holdings After Transaction:
Common Stock — 705,411 shares (Direct)
Footnotes (4)
- F1. Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of restricted stock units. The sale occurred automatically to satisfy the tax withholding obligations to be funded by a "sell to cover" and does not represent a discretionary trade by the Reporting Person.
- F2. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $44.84 to $45.81, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes 2 and 3 of this Form 4.
- F3. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $45.84 to $46.12, inclusive.
- F4. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 9, 2025.
Key Figures
Total shares sold: 22,559 shares
Shares sold to cover taxes: 20,595 shares
Shares sold under 10b5-1 plan: 1,964 shares
+3 more
6 metrics
Total shares sold
22,559 shares
Net shares sold by Alexander Blum in the reported Form 4 transactions
Shares sold to cover taxes
20,595 shares
Automatic sell-to-cover transactions on August 25, 2026 for RSU tax withholding
Shares sold under 10b5-1 plan
1,964 shares
Sale on August 27, 2026 pursuant to a Rule 10b5-1 trading plan
Weighted average sale price
$45.27 per share
One of the August 25, 2026 transactions; actual trades ranged from $44.84 to $45.81
Weighted average sale price
$45.93 per share
One of the August 25, 2026 transactions; trades ranged from $45.84 to $46.12
Sale price
$44.81 per share
August 27, 2026 sale pursuant to Rule 10b5-1 trading plan
Key Terms
Rule 10b5-1 trading plan, sell to cover, restricted stock units, weighted average price
4 terms
Rule 10b5-1 trading plan regulatory
"sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
sell to cover financial
"obligations to be funded by a "sell to cover" and does not represent"
Sell to cover is when a person who receives company stock through options or awards sells just enough shares immediately to pay required taxes, exercise costs, or fees, keeping the rest. Think of it like cashing part of a bonus to cover the tax bill so you can keep the remainder. For investors, it can create predictable small selling pressure and slightly change the number of shares actually held by insiders without increasing long‑term dilution.
restricted stock units financial
"tax withholding obligations in connection with the vesting of restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
weighted average price financial
"The price reported in Column 4 is a weighted average price, rounded"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
FAQ
What insider transaction did Unity Software Inc. (U) report for Alexander Blum?
Unity Software Inc. reported that COO Alexander Blum sold 22,559 shares of common stock in three transactions on August 25 and 27, 2026, according to a Form 4 insider filing.
Were Alexander Blum’s Unity (U) stock sales made under a Rule 10b5-1 plan?
Yes. The Form 4 states that the sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by Alexander Blum on May 9, 2025, indicating the trades were pre-arranged.
Were all of Alexander Blum’s Unity (U) stock sales discretionary trades?
No. The Form 4 explains that 20,595 shares sold on August 25, 2026 were automatically sold to satisfy tax withholding for RSU vesting and "do not represent a discretionary trade"; the remaining 1,964-share sale was under a Rule 10b5-1 plan.
AI-generated analysis. How Rhea-AI works. Not financial advice.
