Unity COO sells 43,556 shares under 10b5-1 plan

Rhea-AI Filing Summary

Unity Software Inc. (U) executive Alexander Blum, SVP and Chief Operating Officer, reported two open-market sales of the company’s common stock. On 2026-08-28, he sold 31,609 shares at a weighted average price of $43.38 per share and 11,947 shares at a weighted average price of $43.86 per share, totaling 43,556 shares sold. The filing states these transactions were effected pursuant to a Rule 10b5-1 trading plan adopted on May 15, 2026. Post-transaction share holdings are not reported in this filing.

Insider Trade Summary 10b5-1

Net Seller: 43,556 shares

Net Sell 2 txns

Insider Blum Alexander

Role SVP, Chief Operating Officer

Sold 43,556 shs ($1.90M)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	31,609	$43.38	$1.37M
Sale	Common Stock F1, F3	11,947	$43.86	$524K

Holdings After Transaction: Common Stock — 661,855 shares (Direct)

Footnotes (3)

1. F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 15, 2026.
2. F2. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $42.78 to $43.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes 2 and 3 of this Form 4.
3. F3. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $43.78 to $43.97, inclusive.

Key Figures

Shares sold (first transaction): 31,609 shares Weighted average price (first transaction): $43.38 per share Shares sold (second transaction): 11,947 shares +5 more

8 metrics

Shares sold (first transaction) 31,609 shares Common Stock sold on 2026-08-28 in an open-market transaction

Weighted average price (first transaction) $43.38 per share Common Stock sale of 31,609 shares on 2026-08-28

Shares sold (second transaction) 11,947 shares Common Stock sold on 2026-08-28 in a separate transaction

Weighted average price (second transaction) $43.86 per share Common Stock sale of 11,947 shares on 2026-08-28

Total shares sold 43,556 shares Aggregate of both reported Common Stock sales on 2026-08-28

Rule 10b5-1 trading plan adoption date May 15, 2026 Plan under which the reported sales were effected

Price range (first transaction) $42.78 to $43.77 per share Range of prices for 31,609 shares sold; weighted average reported

Price range (second transaction) $43.78 to $43.97 per share Range of prices for 11,947 shares sold; weighted average reported

Key Terms

Rule 10b5-1 trading plan, weighted average price, open market or private transaction

3 terms

Rule 10b5-1 trading plan regulatory

"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price, rounded"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

What insider transaction did Unity Software Inc. (U) disclose for Alexander Blum?

Unity Software Inc. reported that Alexander Blum, SVP and Chief Operating Officer, sold a total of 43,556 shares of common stock in two open-market transactions on 2026-08-28, as disclosed in a Form 4 filing.

How many Unity (U) shares did Alexander Blum sell in each transaction?

Alexander Blum sold 31,609 shares of Unity common stock in one transaction and 11,947 shares in a second transaction, both dated 2026-08-28, for a combined total of 43,556 shares sold.

At what prices were Alexander Blum’s Unity (U) shares sold?

The first block of 31,609 shares was sold at a weighted average price of $43.38 per share, and the second block of 11,947 shares at a weighted average price of $43.86 per share. Each block comprised multiple trades within stated price ranges.

Were Alexander Blum’s Unity (U) stock sales under a Rule 10b5-1 plan?

Yes. The Form 4 states that the reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Alexander Blum on May 15, 2026, indicating the trades were pre-arranged under that plan.

What price ranges applied to Alexander Blum’s Unity (U) sales on 2026-08-28?

For the 31,609-share sale, trades occurred between $42.78 and $43.77 per share. For the 11,947-share sale, trades occurred between $43.78 and $43.97 per share, with reported prices being weighted averages.

Does the Form 4 state Alexander Blum’s Unity (U) holdings after these sales?

No. For each reported transaction, the field for total shares following the transaction is blank, so this Form 4 does not disclose Alexander Blum’s remaining Unity share holdings.

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Available on EDGAR 09/01/2026 - 05:03 PM Accepted by SEC EDGAR 09/01/2026 - 05:02 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Blum Alexander

(Last) (First) (Middle)

C/O UNITY SOFTWARE INC

116 NEW MONTGOMERY STREET

(Street)

SAN FRANCISCO CALIFORNIA 94105-3607

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Unity Software Inc. [ U ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Chief Operating Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/28/2026		S(1)		31,609	D	$43.38(2)	673,802	D
Common Stock	08/28/2026		S(1)		11,947	D	$43.86(3)	661,855	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 15, 2026.

2. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $42.78 to $43.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes 2 and 3 of this Form 4.

3. The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $43.78 to $43.97, inclusive.

Remarks:

	/s/ Rebecca Boyden, Attorney-in-fact	08/31/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)