[144] Ulta Beauty, Inc. SEC Filing

Rhea-AI Filing Summary

Ulta Beauty, Inc. (ULTA) filed a Form 144 notifying intent to sell securities under Rule 144. The filer intends to sell 1,525 shares of common stock on or about 09/11/2025 through Charles Schwab & Co., Inc. The reported aggregate market value of the shares to be sold is $791,994.00, with 44,838,364 shares outstanding. The shares were acquired the same day, 09/11/2025, via an employee stock option exercise, and the payment method is listed as a broker payment for cashless exercise. No sales by the reporting person in the prior three months were reported. The notice includes the usual certification that the seller is not aware of undisclosed material adverse information about the issuer.

Positive

• Clear Rule 144 disclosure including broker, number of shares, aggregate value, and sale date
• Transaction source disclosed: shares arose from an employee stock option exercise with broker cashless exercise payment
• No prior sales reported in the past three months for the reporting person, simplifying aggregation calculations

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine insider sale following option exercise; small, clearly disclosed transaction under Rule 144 with limited investor impact.

The filing documents a planned sale of 1,525 Ulta Beauty common shares arising from an employee stock option exercise on the same day, executed via a cashless broker-assisted transaction. The disclosure lists an aggregate market value of $791,994 and confirms no other sales in the prior three months. From a market standpoint this is a routine compliance disclosure rather than an operational development: it provides transparency about insider liquidity but contains no new operational or financial data about Ulta Beauty's business or results.

Corporate Governance / Compliance Expert

TL;DR: Form 144 appears complete for the transaction reported and meets Rule 144 disclosure norms; it signals adherence to disclosure requirements.

The notice identifies the broker, the nature of acquisition (employee stock option exercise), timing, and payment method (broker payment for cashless exercise), which are the key compliance elements required on Form 144. The filer also certifies absence of undisclosed material adverse information. There are no indications in the filing of aggregated prior sales that would affect compliance calculations. For governance and regulatory review, this reads as a standard, well-documented insider sale notice.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc 3000 Schwab Way Westlake TX 76262	1525	791994.00	44838364	09/11/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/11/2025	Employee Stock Option Exercise	ULTA BEAUTY, INC.			1525	09/11/2025	Broker Payment for Cashless Exercise

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Ulta Beauty's (ULTA) Form 144 filed on 09/11/2025 disclose?

The filing discloses intent to sell 1,525 common shares through Charles Schwab on or about 09/11/2025, with aggregate market value reported as $791,994.00.

How were the Ulta shares acquired that are being sold under Rule 144?

The shares were acquired on 09/11/2025 via an employee stock option exercise, with payment noted as a broker payment for cashless exercise.

Does the Form 144 report any other sales by the reporting person in the prior three months?

No. The filing states "Nothing to Report" for securities sold during the past three months.

Which broker is handling the proposed sale in the Form 144?

The broker listed is Charles Schwab & Co., Inc. at the address provided in the filing.

What certification does the seller make on the Form 144?

By signing the notice the seller represents they do not know any material adverse information about the issuer that has not been publicly disclosed.