STOCK TITAN

[8-K] Urgent.ly Inc. Reports Material Event

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Rhea-AI Filing Summary

Atlassian (TEAM) Form 4: CEO, co-founder and 10% owner Michael Cannon-Brookes sold a total of 7,765 Class A shares on 22 Jul 2025 under a pre-arranged Rule 10b5-1 plan adopted 20 Feb 2025.

The stock was disposed of in seven separate trades at weighted-average prices between $195.965 and $202.35, generating roughly $1.55 million in gross proceeds. Following the sales, the insider—through CBC Co Pty Ltd as trustee of the Cannon-Brookes Head Trust—continues to hold 375,585 Class A shares, maintaining more than 98% of his prior indirect position and his 10% beneficial-owner status.

No derivative activity or purchases were reported. Given the modest 2% reduction in holdings and the existence of a 10b5-1 plan, the transactions appear routine and are unlikely to materially alter insider alignment, though any CEO liquidation can create short-term sentiment pressure.

Atlassian (TEAM) Modulo 4: Il CEO, co-fondatore e proprietario del 10% Michael Cannon-Brookes ha venduto un totale di 7.765 azioni di Classe A il 22 luglio 2025, nell'ambito di un piano predefinito secondo la regola 10b5-1 adottato il 20 febbraio 2025.

Le azioni sono state cedute in sette operazioni separate a prezzi medi ponderati compresi tra $195,965 e $202,35, generando circa 1,55 milioni di dollari di proventi lordi. Dopo la vendita, l'insider – tramite CBC Co Pty Ltd in qualità di trustee del Cannon-Brookes Head Trust – detiene ancora 375.585 azioni di Classe A, mantenendo oltre il 98% della sua precedente posizione indiretta e il suo status di proprietario beneficiario del 10%.

Non sono state segnalate attività su derivati né acquisti. Considerata la riduzione modesta del 2% delle partecipazioni e l’esistenza di un piano 10b5-1, le transazioni sembrano di routine e difficilmente modificheranno sostanzialmente l’allineamento degli insider, anche se qualsiasi liquidazione da parte del CEO può generare una pressione temporanea sul sentiment.

Atlassian (TEAM) Formulario 4: El CEO, cofundador y propietario del 10%, Michael Cannon-Brookes, vendió un total de 7.765 acciones Clase A el 22 de julio de 2025, bajo un plan preestablecido conforme a la regla 10b5-1 adoptado el 20 de febrero de 2025.

Las acciones se vendieron en siete operaciones separadas a precios promedio ponderados entre $195.965 y $202.35, generando aproximadamente 1,55 millones de dólares en ingresos brutos. Tras las ventas, el insider —a través de CBC Co Pty Ltd como fiduciario del Cannon-Brookes Head Trust— sigue poseyendo 375.585 acciones Clase A, manteniendo más del 98% de su posición indirecta previa y su estatus de propietario beneficiario del 10%.

No se reportaron actividades con derivados ni compras. Dada la modesta reducción del 2% en las participaciones y la existencia de un plan 10b5-1, las transacciones parecen rutinarias y es poco probable que alteren significativamente la alineación interna, aunque cualquier liquidación del CEO puede generar presión temporal en el sentimiento del mercado.

Atlassian (TEAM) Form 4: CEO이자 공동 창업자이며 10% 지분 보유자인 Michael Cannon-Brookes가 2025년 7월 22일에 2025년 2월 20일 채택된 사전 계획된 Rule 10b5-1 계획에 따라 총 7,765주의 클래스 A 주식을 매각했습니다.

해당 주식은 7건의 별도 거래로 가중 평균 가격 $195.965에서 $202.35 사이에 처분되어 약 155만 달러의 총 수익을 창출했습니다. 매도 후, 내부자는 CBC Co Pty Ltd를 통해 Cannon-Brookes Head Trust의 수탁자로서 375,585주의 클래스 A 주식을 계속 보유하며 이전 간접 지분의 98% 이상과 10%의 실질 소유자 지위를 유지하고 있습니다.

파생상품 거래나 매수는 보고되지 않았습니다. 보유 지분이 2% 정도 소폭 감소하고 10b5-1 계획이 존재하는 점을 고려할 때, 이번 거래는 일상적인 것으로 보이며 내부자 정렬에 크게 영향을 미치지 않을 것으로 예상되지만, CEO의 매도는 단기적인 시장 심리 압박을 유발할 수 있습니다.

Atlassian (TEAM) Formulaire 4 : Le PDG, cofondateur et détenteur de 10 % Michael Cannon-Brookes a vendu un total de 7 765 actions de classe A le 22 juillet 2025, dans le cadre d’un plan préétabli conforme à la règle 10b5-1 adopté le 20 février 2025.

Les actions ont été cédées en sept transactions distinctes à des prix moyens pondérés compris entre 195,965 $ et 202,35 $, générant environ 1,55 million de dollars de produit brut. Après ces ventes, l’initié – via CBC Co Pty Ltd en tant que fiduciaire du Cannon-Brookes Head Trust – détient toujours 375 585 actions de classe A, conservant plus de 98 % de sa position indirecte antérieure ainsi que son statut de propriétaire bénéficiaire à 10 %.

Aucune activité sur dérivés ni achat n’a été signalé. Compte tenu de la réduction modérée de 2 % des participations et de l’existence d’un plan 10b5-1, ces transactions semblent routinières et ne devraient pas modifier significativement l’alignement des initiés, bien que toute liquidation par le PDG puisse exercer une pression temporaire sur le sentiment du marché.

Atlassian (TEAM) Formular 4: CEO, Mitbegründer und 10%-Eigentümer Michael Cannon-Brookes verkaufte am 22. Juli 2025 insgesamt 7.765 Class-A-Aktien im Rahmen eines vorab vereinbarten Rule 10b5-1-Plans, der am 20. Februar 2025 angenommen wurde.

Die Aktien wurden in sieben separaten Transaktionen zu gewichteten Durchschnittspreisen zwischen 195,965 und 202,35 US-Dollar veräußert, was etwa 1,55 Millionen US-Dollar Bruttoerlös einbrachte. Nach den Verkäufen hält der Insider – über CBC Co Pty Ltd als Treuhänder des Cannon-Brookes Head Trust – weiterhin 375.585 Class-A-Aktien und behält damit mehr als 98 % seiner vorherigen indirekten Position sowie seinen 10%-Eigentümerstatus.

Es wurden keine Derivatgeschäfte oder Käufe gemeldet. Angesichts der moderaten Reduzierung der Beteiligung um 2 % und des Vorhandenseins eines 10b5-1-Plans erscheinen die Transaktionen routinemäßig und werden die Insider-Ausrichtung voraussichtlich nicht wesentlich verändern, auch wenn jede Veräußerung durch den CEO kurzfristigen Stimmungsdruck auslösen kann.

Positive
  • Sale executed under a Rule 10b5-1 plan, reducing concerns about opportunistic timing.
  • Insider retains 375,585 shares, maintaining substantial equity alignment with shareholders.
Negative
  • CEO liquidated 7,765 shares worth ≈$1.55 m, which could cause minor negative sentiment.
  • No offsetting insider purchases were disclosed in the period.

Insights

TL;DR: Small, pre-planned CEO sale; negligible impact on ownership or thesis.

The 7,765-share sale represents ~2% of Cannon-Brookes’ stake and less than 0.3% of daily TEAM volume, limiting market impact. Proceeds of ~$1.55 m are immaterial relative to his remaining ~$75 m holding. Executed under a February-adopted 10b5-1 plan, the transaction reduces signaling risk. From a valuation standpoint, the filing does not change cash flow, guidance, or strategic outlook; therefore I view the development as neutral.

TL;DR: Governance-compliant sale; insider still strongly aligned.

The filing demonstrates adherence to SEC Rule 10b5-1 best practices, with full price ranges disclosed and trustee ownership clarified. Retention of 375,585 shares preserves significant skin-in-the-game, supporting shareholder alignment. While any director sale draws attention, the minimal size and structured plan suggest routine liquidity rather than adverse insider insight. I classify the event as governance-neutral.

Atlassian (TEAM) Modulo 4: Il CEO, co-fondatore e proprietario del 10% Michael Cannon-Brookes ha venduto un totale di 7.765 azioni di Classe A il 22 luglio 2025, nell'ambito di un piano predefinito secondo la regola 10b5-1 adottato il 20 febbraio 2025.

Le azioni sono state cedute in sette operazioni separate a prezzi medi ponderati compresi tra $195,965 e $202,35, generando circa 1,55 milioni di dollari di proventi lordi. Dopo la vendita, l'insider – tramite CBC Co Pty Ltd in qualità di trustee del Cannon-Brookes Head Trust – detiene ancora 375.585 azioni di Classe A, mantenendo oltre il 98% della sua precedente posizione indiretta e il suo status di proprietario beneficiario del 10%.

Non sono state segnalate attività su derivati né acquisti. Considerata la riduzione modesta del 2% delle partecipazioni e l’esistenza di un piano 10b5-1, le transazioni sembrano di routine e difficilmente modificheranno sostanzialmente l’allineamento degli insider, anche se qualsiasi liquidazione da parte del CEO può generare una pressione temporanea sul sentiment.

Atlassian (TEAM) Formulario 4: El CEO, cofundador y propietario del 10%, Michael Cannon-Brookes, vendió un total de 7.765 acciones Clase A el 22 de julio de 2025, bajo un plan preestablecido conforme a la regla 10b5-1 adoptado el 20 de febrero de 2025.

Las acciones se vendieron en siete operaciones separadas a precios promedio ponderados entre $195.965 y $202.35, generando aproximadamente 1,55 millones de dólares en ingresos brutos. Tras las ventas, el insider —a través de CBC Co Pty Ltd como fiduciario del Cannon-Brookes Head Trust— sigue poseyendo 375.585 acciones Clase A, manteniendo más del 98% de su posición indirecta previa y su estatus de propietario beneficiario del 10%.

No se reportaron actividades con derivados ni compras. Dada la modesta reducción del 2% en las participaciones y la existencia de un plan 10b5-1, las transacciones parecen rutinarias y es poco probable que alteren significativamente la alineación interna, aunque cualquier liquidación del CEO puede generar presión temporal en el sentimiento del mercado.

Atlassian (TEAM) Form 4: CEO이자 공동 창업자이며 10% 지분 보유자인 Michael Cannon-Brookes가 2025년 7월 22일에 2025년 2월 20일 채택된 사전 계획된 Rule 10b5-1 계획에 따라 총 7,765주의 클래스 A 주식을 매각했습니다.

해당 주식은 7건의 별도 거래로 가중 평균 가격 $195.965에서 $202.35 사이에 처분되어 약 155만 달러의 총 수익을 창출했습니다. 매도 후, 내부자는 CBC Co Pty Ltd를 통해 Cannon-Brookes Head Trust의 수탁자로서 375,585주의 클래스 A 주식을 계속 보유하며 이전 간접 지분의 98% 이상과 10%의 실질 소유자 지위를 유지하고 있습니다.

파생상품 거래나 매수는 보고되지 않았습니다. 보유 지분이 2% 정도 소폭 감소하고 10b5-1 계획이 존재하는 점을 고려할 때, 이번 거래는 일상적인 것으로 보이며 내부자 정렬에 크게 영향을 미치지 않을 것으로 예상되지만, CEO의 매도는 단기적인 시장 심리 압박을 유발할 수 있습니다.

Atlassian (TEAM) Formulaire 4 : Le PDG, cofondateur et détenteur de 10 % Michael Cannon-Brookes a vendu un total de 7 765 actions de classe A le 22 juillet 2025, dans le cadre d’un plan préétabli conforme à la règle 10b5-1 adopté le 20 février 2025.

Les actions ont été cédées en sept transactions distinctes à des prix moyens pondérés compris entre 195,965 $ et 202,35 $, générant environ 1,55 million de dollars de produit brut. Après ces ventes, l’initié – via CBC Co Pty Ltd en tant que fiduciaire du Cannon-Brookes Head Trust – détient toujours 375 585 actions de classe A, conservant plus de 98 % de sa position indirecte antérieure ainsi que son statut de propriétaire bénéficiaire à 10 %.

Aucune activité sur dérivés ni achat n’a été signalé. Compte tenu de la réduction modérée de 2 % des participations et de l’existence d’un plan 10b5-1, ces transactions semblent routinières et ne devraient pas modifier significativement l’alignement des initiés, bien que toute liquidation par le PDG puisse exercer une pression temporaire sur le sentiment du marché.

Atlassian (TEAM) Formular 4: CEO, Mitbegründer und 10%-Eigentümer Michael Cannon-Brookes verkaufte am 22. Juli 2025 insgesamt 7.765 Class-A-Aktien im Rahmen eines vorab vereinbarten Rule 10b5-1-Plans, der am 20. Februar 2025 angenommen wurde.

Die Aktien wurden in sieben separaten Transaktionen zu gewichteten Durchschnittspreisen zwischen 195,965 und 202,35 US-Dollar veräußert, was etwa 1,55 Millionen US-Dollar Bruttoerlös einbrachte. Nach den Verkäufen hält der Insider – über CBC Co Pty Ltd als Treuhänder des Cannon-Brookes Head Trust – weiterhin 375.585 Class-A-Aktien und behält damit mehr als 98 % seiner vorherigen indirekten Position sowie seinen 10%-Eigentümerstatus.

Es wurden keine Derivatgeschäfte oder Käufe gemeldet. Angesichts der moderaten Reduzierung der Beteiligung um 2 % und des Vorhandenseins eines 10b5-1-Plans erscheinen die Transaktionen routinemäßig und werden die Insider-Ausrichtung voraussichtlich nicht wesentlich verändern, auch wenn jede Veräußerung durch den CEO kurzfristigen Stimmungsdruck auslösen kann.

0001603652false00016036522025-07-172025-07-17

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): July 17, 2025

 

URGENT.LY INC.

 

 

(Exact name of registrant, as specified in its charter)

Delaware

 

001-41841

 

46-2848640

(State or other jurisdiction of incorporation)

 

(Commission File Number)

 

(I.R.S. Employer Identification Number)

 

8609 Westwood Center Drive, Suite 810

Vienna, VA 22182

(Address of principal executive

offices)

 

Registrant's telephone number, including area code: (571) 350-3600

Former name or address, if changed since last report: Not Applicable.

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
 

Title of each class

 

Trading

Symbol(s)

 

Name of each exchange on which registered

Common stock, par value $0.001 per share

 

ULY

 

NASDAQ

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.


 

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On July 17, 2025, Benjamin Volkow notified the Board of Directors (the “Board”) of his intention to resign as a member of the Board of Urgent.ly Inc. (the “Company”) and all committees thereof, effective September 30, 2025.

Mr. Volkow will resign as a director to pursue other opportunities following the completion of the Company’s integration of Otonomo Technologies Ltd. Mr. Volkow’s resignation is not the result of any disagreement with the Company on any matter relating to the Company’s operations, policies or practices. The Company and the entire Board are deeply grateful for Mr. Volkow’s service and his contributions to the Company.

 

 

 


 

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.

Dated: July 23, 2025

 

 

 

URGENT.LY INC.

 

 

 

By:

/s/ Michael H. Port

 

Michael H. Port

 

Chief Financial Officer

 

 


FAQ

How many Atlassian (TEAM) shares did CEO Michael Cannon-Brookes sell?

He sold 7,765 Class A shares on 22 Jul 2025.

What was the average sale price reported in the Form 4?

Weighted-average prices ranged from $195.965 to $202.35 per share.

How many TEAM shares does the insider still own after the transactions?

Cannon-Brookes indirectly holds 375,585 Class A shares through a trust.

Was the insider sale executed under a 10b5-1 trading plan?

Yes, the plan was adopted on 20 Feb 2025.

Did the filing report any derivative security transactions?

No; Table II shows no derivative activity.

What percentage of the insider’s holdings were sold?

Approximately 2% of his previous indirect stake.
Urgent.ly

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