STOCK TITAN

Upstart (NASDAQ: UPST) CEO adds 50,000 shares through family trust purchase

Filing Impact
(Very High)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

Upstart Holdings, Inc. director and Chief Executive Officer Paul Gu reported an open-market purchase of 50,000 shares of common stock at $27.50 per share. The transaction was made indirectly through The Paul Xinquan Gu 2021 Gifting Trust, where he serves as trustee, and increased that trust’s holdings to 70,000 shares.

Separate holding entries show indirect ownership of 80,000 shares through JECCO, LLC and 44,930 shares through The Gu Qiao Family Trust, as well as 1,102,616 shares held directly. Footnotes note that these totals include 390 shares acquired under Upstart’s 2020 Employee Stock Purchase Plan and that certain shares are in the form of restricted stock units.

Positive

  • None.

Negative

  • None.
Insider Gu Paul
Role Chief Executive Officer
Bought 50,000 shs ($1.38M)
Type Security Shares Price Value
Purchase Common Stock 50,000 $27.50 $1.38M
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 70,000 shares (Indirect, by trust); Common Stock — 1,102,616 shares (Direct, null)
Footnotes (1)
  1. The reportable securities are owned by The Gu Qiao Family Trust, of which the Reporting Person is a managing member. Includes 390 shares acquired on February 13, 2026 under the Issuer's 2020 Employee Stock Purchase Plan. Certain of these securities are restricted stock units (RSUs). Each RSU represents a contingent right to receive one share of Common Stock, subject to the applicable vesting schedule and conditions of each RSU. The reportable securities are owned by The Paul Xinquan Gu 2021 Gifting Trust, of which the Reporting Person is a trustee. The reportable securities are owned by JECCO, LLC, of which the Reporting Person is a managing member.
Open-market purchase 50,000 shares Common Stock bought by gifting trust
Purchase price <money>$27.50</money> per share Price for 50,000-share open-market purchase
Gifting Trust holdings 70,000 shares Total held by Paul Xinquan Gu 2021 Gifting Trust after purchase
JECCO, LLC holdings 80,000 shares Indirect ownership via JECCO, LLC
Family Trust holdings 44,930 shares Indirect ownership via The Gu Qiao Family Trust
Direct holdings 1,102,616 shares Shares held directly by Paul Gu
ESPP shares 390 shares Acquired February 13, 2026 under 2020 Employee Stock Purchase Plan
open-market purchase financial
"transaction_action: open-market purchase"
An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.
restricted stock units (RSUs) financial
"Certain of these securities are restricted stock units (RSUs)."
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
Employee Stock Purchase Plan financial
"acquired on February 13, 2026 under the Issuer's 2020 Employee Stock Purchase Plan."
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
gifting trust financial
"The reportable securities are owned by The Paul Xinquan Gu 2021 Gifting Trust."
LLC financial
"The reportable securities are owned by JECCO, LLC, of which the Reporting Person is a managing member."
A limited liability company (LLC) is a legal business structure that shields owners’ personal assets from the company’s debts and legal claims while letting the business operate with flexible management rules. For investors, an LLC matters because it changes how risk, taxes and ownership transfers work—profits often flow through to owners’ personal tax returns and liability is typically limited, so investing in an LLC is like putting a financial firewall between your personal finances and the business.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Gu Paul

(Last)(First)(Middle)
C/O UPSTART HOLDINGS, INC.
2950 S. DELAWARE STREET, SUITE 410

(Street)
SAN MATEO CALIFORNIA 94403

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Upstart Holdings, Inc. [ UPST ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/13/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/13/2026P50,000A$27.570,000Iby trust(1)
Common Stock1,102,616(2)D(3)
Common Stock44,930Iby trust(4)
Common Stock80,000Iby LLC(5)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The reportable securities are owned by The Gu Qiao Family Trust, of which the Reporting Person is a managing member.
2. Includes 390 shares acquired on February 13, 2026 under the Issuer's 2020 Employee Stock Purchase Plan.
3. Certain of these securities are restricted stock units (RSUs). Each RSU represents a contingent right to receive one share of Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
4. The reportable securities are owned by The Paul Xinquan Gu 2021 Gifting Trust, of which the Reporting Person is a trustee.
5. The reportable securities are owned by JECCO, LLC, of which the Reporting Person is a managing member.
Remarks:
/s/ Steven Madrid, by power of attorney05/13/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Upstart (UPST) report for Paul Gu?

Upstart reported an open-market purchase by a trust associated with CEO Paul Gu. The Paul Xinquan Gu 2021 Gifting Trust bought 50,000 Upstart common shares, reflecting additional indirect ownership rather than a sale or reduction in his position.

How many Upstart (UPST) shares did the trust buy and at what price?

The Paul Xinquan Gu 2021 Gifting Trust purchased 50,000 Upstart shares at $27.50 each. This open-market transaction increased the trust’s total holdings to 70,000 shares of Upstart common stock, according to the reported Form 4 data.

What are Paul Gu’s reported Upstart (UPST) share holdings after this filing?

After the reported transactions, Paul Gu’s positions include direct and indirect holdings. The filing shows 1,102,616 shares held directly, plus indirect stakes of 80,000 shares via JECCO, LLC and 70,000 and 44,930 shares through two family trusts.

Were any Upstart (UPST) shares acquired through employee stock plans?

Yes, a portion of the reported holdings come from an employee stock purchase plan. Footnotes state that the totals include 390 shares acquired on February 13, 2026 under Upstart’s 2020 Employee Stock Purchase Plan, alongside other equity awards.

Does the Upstart (UPST) Form 4 mention restricted stock units (RSUs)?

Yes, the filing states that some reported securities are restricted stock units. Each RSU represents a contingent right to receive one Upstart common share, subject to vesting schedules and conditions described in the applicable award arrangements.

How are Upstart (UPST) shares attributed among Paul Gu’s entities?

The filing attributes shares to multiple entities associated with Paul Gu. Holdings are reported for The Gu Qiao Family Trust, The Paul Xinquan Gu 2021 Gifting Trust, and JECCO, LLC, where he is a managing member or trustee, plus a substantial direct holding.