STOCK TITAN

2,006,666 UWM (NYSE: UWMC) shares sold under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

UWM Holdings Corp insider reporting shows entities associated with President and CEO Mat Ishbia selling Class A Common Stock in open-market transactions. On May 5, 2026 and May 6, 2026, SFS Corp, a 10% holder, sold a total of 2,006,666 shares at weighted average prices of $3.45 and $3.66 per share under a Rule 10b5-1 trading plan. After these sales, indirect holdings through SFS Corp were 1,992,421 shares, while Mat Ishbia also held 408,131 shares directly.

Positive

  • None.

Negative

  • None.

Insights

Pre-planned insider sales reduce but do not eliminate a large position.

Entities associated with Mat Ishbia, including SFS Corp, sold a total of 2,006,666 shares of UWM Holdings Class A stock in open-market trades at weighted average prices of $3.45 and $3.66 per share.

The footnotes state these sales were executed under a Rule 10b5-1 trading plan adopted by SFS Corp, indicating they were pre-scheduled rather than opportunistic. Pre-planned sales typically carry less informational weight about management’s near-term view of the stock.

Following the sales, indirect holdings via SFS Corp were 1,992,421 shares, and Mat Ishbia’s direct holdings were 408,131 shares, showing he retains a substantial equity stake. With no derivative positions disclosed, the filing reflects straightforward share disposals within an ongoing, structured plan.

Insider Mat Ishbia, SFS HOLDING CORP
Role President and CEO | null
Sold 2,006,666 shs ($7.13M)
Type Security Shares Price Value
Sale Class A Common Stock 1,003,333 $3.66 $3.67M
Sale Class A Common Stock 1,003,333 $3.45 $3.46M
holding Class A Common Stock -- -- --
Holdings After Transaction: Class A Common Stock — 1,992,421 shares (Indirect, See Footnote); Class A Common Stock — 408,131 shares (Direct, null)
Footnotes (1)
  1. Sold pursuant to the 10b5-1 Plan adopted by SFS Corp on September 16, 2025. Represents the weighted average price of shares sold. The price of the shares sold ranged from $3.39 to $3.55 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price. These securities are held directly by SFS Corp, a 10% holder of the Issuer, and indirectly by Mat Ishbia. Mat Ishbia is the Chief Executive Officer and sole director of SFS Corp and serves as the investment advisor to the trust that owns the voting securities of SFS Corp, and therefore exercises all voting and dispositive power of the securities held by SFS Corp. In addition, trusts for the benefit of Mat Ishbia and his immediate family are shareholders of SFS Corp. By virtue of its relationship with Mat Ishbia, a director and the CEO of the Issuer, SFS Corp may be deemed to be a director by deputization. Represents the weighted average price of shares sold. The price of the shares sold ranged from $3.43 to $4.00 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price. These shares are held directly by Mat Ishbia and SFS Corp. has no interests in these shares.
Shares sold May 5, 2026 1,003,333 shares at $3.45 Open-market sale of Class A Common Stock
Shares sold May 6, 2026 1,003,333 shares at $3.66 Open-market sale of Class A Common Stock
Total shares sold 2,006,666 shares Net-sell across two transactions
Indirect holdings after transactions 1,992,421 shares Class A Common Stock held via SFS Corp
Direct holdings after transactions 408,131 shares Class A Common Stock held directly by Mat Ishbia
Rule 10b5-1 Plan regulatory
"Sold pursuant to the 10b5-1 Plan adopted by SFS Corp on September 16, 2025."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"Represents the weighted average price of shares sold. The price of the shares sold ranged from $3.39 to $3.55 per share."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
director by deputization regulatory
"By virtue of its relationship with Mat Ishbia, a director and the CEO of the Issuer, SFS Corp may be deemed to be a director by deputization."
10% holder financial
"These securities are held directly by SFS Corp, a 10% holder of the Issuer, and indirectly by Mat Ishbia."
voting and dispositive power financial
"therefore exercises all voting and dispositive power of the securities held by SFS Corp."
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Mat Ishbia

(Last)(First)(Middle)
C/O UWM HOLDINGS CORPORATION
585 SOUTH BLVD E

(Street)
PONTIAC MICHIGAN 48341

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
UWM Holdings Corp [ UWMC ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
President and CEO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/05/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock05/05/2026S1,003,333(1)D$3.45(2)2,995,754ISee Footnote(3)
Class A Common Stock05/06/2026S1,003,333(1)D$3.66(4)1,992,421ISee Footnote(3)
Class A Common Stock408,131D(5)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
1. Name and Address of Reporting Person*
Mat Ishbia

(Last)(First)(Middle)
C/O UWM HOLDINGS CORPORATION
585 SOUTH BLVD E

(Street)
PONTIAC MICHIGAN 48341

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
President and CEO
1. Name and Address of Reporting Person*
SFS HOLDING CORP

(Last)(First)(Middle)
C/O UWM HOLDINGS CORPORATION
585 SOUTH BLVD E

(Street)
PONTIAC MICHIGAN 48341

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
Explanation of Responses:
1. Sold pursuant to the 10b5-1 Plan adopted by SFS Corp on September 16, 2025.
2. Represents the weighted average price of shares sold. The price of the shares sold ranged from $3.39 to $3.55 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.
3. These securities are held directly by SFS Corp, a 10% holder of the Issuer, and indirectly by Mat Ishbia. Mat Ishbia is the Chief Executive Officer and sole director of SFS Corp and serves as the investment advisor to the trust that owns the voting securities of SFS Corp, and therefore exercises all voting and dispositive power of the securities held by SFS Corp. In addition, trusts for the benefit of Mat Ishbia and his immediate family are shareholders of SFS Corp. By virtue of its relationship with Mat Ishbia, a director and the CEO of the Issuer, SFS Corp may be deemed to be a director by deputization.
4. Represents the weighted average price of shares sold. The price of the shares sold ranged from $3.43 to $4.00 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the Issuer or a security holder of the Issuer full information regarding the number of shares sold at each price.
5. These shares are held directly by Mat Ishbia and SFS Corp. has no interests in these shares.
Remarks:
/s/ Mat Ishbia05/06/2026
/s/ Mat Ishbia, CEO, for SFS Holding Corp.05/06/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did UWM Holdings (UWMC) report in this Form 4?

The filing reports open-market sales of a total of 2,006,666 shares of UWM Holdings Class A Common Stock by SFS Corp, an entity associated with CEO Mat Ishbia, at weighted average prices of $3.45 and $3.66 per share over two days.

Who actually sold the UWMC shares, Mat Ishbia or SFS Corp?

The shares were sold by SFS Corp, a 10% holder of UWM Holdings. Footnotes explain these securities are held directly by SFS Corp and indirectly by Mat Ishbia, who controls SFS Corp’s voting and dispositive power through his roles and related trusts.

How many UWM Holdings (UWMC) shares were sold and at what prices?

SFS Corp sold 1,003,333 shares at a weighted average price of $3.45 on May 5, 2026 and another 1,003,333 shares at a weighted average price of $3.66 on May 6, 2026. Price ranges for each day are provided in the footnotes.

Were the UWMC insider stock sales made under a Rule 10b5-1 plan?

Yes. A footnote states the sales were made pursuant to a 10b5-1 Plan adopted by SFS Corp on September 16, 2025. Such plans pre-schedule trades, which usually makes the timing less indicative of short-term views on UWM Holdings’ share price.

What is Mat Ishbia’s remaining ownership in UWM Holdings after these transactions?

After the reported sales, indirect holdings via SFS Corp totaled 1,992,421 shares of Class A Common Stock, while Mat Ishbia also held 408,131 shares directly. A footnote clarifies SFS Corp has no interests in the directly held shares.

How large was the net change in UWMC holdings from this Form 4?

The transaction summary shows a net sale of 2,006,666 shares of UWM Holdings Class A Common Stock across two open-market transactions. There were no reported option exercises, gifts, or tax-withholding events in conjunction with these sales in this filing.