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SFS Holding Corp files a notice of proposed sale under Rule 144 to sell 34394802 shares of Class A Common Stock through J.P. Morgan Securities LLC, with an approximate sale date of 12/23/2025 on the NYSE. The planned block has an aggregate market value of 180916658.52.
The notice states that 268415480 shares of this class are outstanding. SFS originally acquired 1502069787 shares on 01/21/2021 in a share-for-share exchange with the issuer, paying with securities in United Wholesale Mortgage LLC. Over the past three months, SFS Holding Corp has already sold 38166811 shares of Class A Common Stock for gross proceeds of 216610306.
UWM Holdings Corp CEO Mat Ishbia reported planned sales of Class A common stock executed by SFS Corp, a 10% holder he controls, under a Rule 10b5-1 trading plan. On December 11, 2025, SFS Corp sold 612,287 Class A shares at a weighted average price of $5.63 per share, followed by another 612,287 shares on December 12, 2025 at a weighted average price of $5.47 per share. After these transactions, SFS Corp held 3,730,973 Class A shares indirectly beneficially owned by Ishbia, while he also directly owned 279,989 Class A shares.
The sales were made pursuant to a 10b5-1 plan adopted by SFS Corp on March 17, 2025. Ishbia also held 180,737 restricted stock units that convert into Class A common stock on a one-for-one basis and are scheduled to vest on March 1, 2026 under the company’s 2020 Omnibus Incentive Plan.
UWM Holdings Corporation’s controlling shareholder Mat Ishbia and affiliate SFS Holding Corp. updated their ownership disclosure for the company’s Class A common stock. Ishbia is reported as beneficially owning 1,339,102,981 shares, or 83.7% of the Class A common stock, while SFS Holding Corp. is reported as beneficially owning 1,333,996,611 shares, or 83.4% of the class.
The amendment reflects sales of securities made under a previously adopted Rule 10b5‑1 trading plan. The 1,333,996,611 shares are held as Class D stock and related units that are convertible or exchangeable into Class A shares, with each Class D share carrying ten votes. Based on 265,901,489 Class A shares outstanding, the reporting persons collectively hold 79% of the company’s voting power because of a charter provision that caps any holder’s voting power, even though their holdings would otherwise represent 99.9% of the voting power.
UWM Holdings Corp. insider Mat Ishbia, through 10% holder SFS Corp, reported open-market sales of Class A common stock under a Rule 10b5-1 trading plan. SFS Corp sold 612,287 shares on 12/09/2025 at a weighted average price of $5.54 per share and another 612,287 shares on 12/10/2025 at a weighted average price of $5.60 per share. After these transactions, 4,955,547 shares of Class A common stock were beneficially owned indirectly, and 279,989 shares were held directly by Mat Ishbia. The filing also reports 180,737 restricted stock units that convert into Class A common stock on a one-for-one basis and are scheduled to vest on March 1, 2026 under the 2020 Omnibus Incentive Plan.
UWM Holdings Corp director, president and CEO Mat Ishbia, a 10% owner, reported multiple open‑market sales of Class A common stock made through SFS Corp. On December 4, 5 and 8, 2025, SFS Corp sold 612,287 Class A shares on each date at weighted average prices of $5.74, $5.78 and $5.67 per share, respectively, under a Rule 10b5‑1 trading plan adopted on March 17, 2025.
Following these transactions, Ishbia indirectly beneficially owned 6,180,121 Class A shares through SFS Corp and directly held 279,989 Class A shares. He also beneficially owns 180,737 restricted stock units that convert into Class A common stock on a one‑for‑one basis and are scheduled to vest on March 1, 2026 under the company’s 2020 Omnibus Incentive Plan.
UWM Holdings Corp insider Mat Ishbia reported a series of equity transactions involving Class A Common Stock and related units. On December 1, 2025, SFS Holding Corp, which is controlled by Ishbia, converted 6,800,000 UWM Paired Interests into an equal number of shares of Class A Common Stock. Each paired interest consisted of one share of non‑economic voting Class D Common Stock and one Class B common unit of UWM Holdings, LLC.
On December 1, 2, and 3, 2025, SFS Holding Corp sold 612,287 shares of Class A Common Stock on each day, at weighted average prices of $5.80, $5.80, and $5.71, respectively, under a Rule 10b5‑1 trading plan adopted on March 17, 2025. Following these transactions, SFS Holding Corp reported 8,016,982 shares of Class A Common Stock held indirectly, while Ishbia directly held 279,989 shares. In addition, Ishbia beneficially owned 180,737 restricted stock units that will vest on March 1, 2026 and convert into Class A Common Stock on a one-for-one basis.
UWM Holdings Corp insider Mat Ishbia reported multiple stock transactions and equity awards. Through SFS Corp, a 10% owner of UWM, he reported three open-market sales of Class A common stock under a pre-arranged Rule 10b5-1 trading plan on November 25, 26, and 28, 2025, at weighted average prices of $5.60, $5.81, and $5.85 per share, respectively. After these sales, SFS Corp held 3,053,843 Class A shares, which Ishbia indirectly controls.
Ishbia also directly owns 279,989 Class A shares separate from SFS Corp. In addition, he holds 180,737 restricted stock units that will convert into an equal number of Class A shares, scheduled to vest on March 1, 2026 under the 2020 Omnibus Incentive Plan. Ishbia is UWM’s President, CEO, director, and a 10% owner, so these changes reflect adjustments in a large insider’s economic and voting exposure to the company.
UWM Holdings Corp (UWMC) director, 10% owner, and President & CEO Mat Ishbia reported multiple open-market sales of Class A common stock made through SFS Corp, a 10% holder of the issuer. On 11/20/2025, SFS Corp sold 596,356 shares at a weighted average price of $4.98 per share, followed by another 596,356 shares on 11/21/2025 at a weighted average price of $5.09, and a further 596,356 shares on 11/24/2025 at a weighted average price of $5.21, all pursuant to a Rule 10b5-1 trading plan adopted on March 17, 2025.
After these transactions, SFS Corp beneficially owned 4,683,628 Class A shares indirectly attributed to Mat Ishbia, while he also held 279,989 Class A shares directly. In addition, Mat Ishbia held 180,737 restricted stock units that convert into Class A common stock on a one-for-one basis and are scheduled to vest on March 1, 2026 under the company’s 2020 Omnibus Incentive Plan.
UWM Holdings Corp (UWMC) insider activity: Mat Ishbia, the company’s President and CEO, director and a 10% owner, reported share sales by SFS Corp under a Rule 10b5-1 trading plan adopted on March 17, 2025.
On November 18, 2025, SFS Corp sold 596,356 shares of Class A common stock at a weighted average price of $4.93. On November 19, 2025, SFS Corp sold another 596,356 shares at a weighted average price of $4.96. After these transactions, SFS Corp reported indirect beneficial ownership of 6,472,696 shares, while Ishbia also directly holds 279,989 shares.
The filing also notes 180,737 restricted stock units that convert into an equal number of Class A shares. These RSUs were granted under the 2020 Omnibus Incentive Plan and are scheduled to vest on March 1, 2026.
UWM Holdings Corp (UWMC) insider Mat Ishbia, the company’s President, CEO, director and 10% owner, reported multiple equity transactions involving Class A Common Stock and related derivative securities. On 11/13/2025, 11/14/2025 and 11/17/2025, SFS Holding Corp (SFS Corp), which is controlled by Ishbia, sold blocks of 596,356 Class A shares on each date at weighted average prices of $5.27, $5.11 and $4.94, respectively, under a Rule 10b5‑1 trading plan adopted on March 17, 2025. On 11/17/2025, SFS Corp also converted 6,800,000 UWM Paired Interests into an equal number of Class A shares, increasing the reported indirect Class A holdings before subsequent sales. Following the reported transactions, Ishbia reports 7,665,408 Class A shares held indirectly through SFS Corp and 279,989 Class A shares held directly, along with derivative holdings including UWM Paired Interests and 180,737 Restricted Stock Units that vest on March 1, 2026.