STOCK TITAN

Visa general counsel sells 1,867 shares

Visa’s general counsel exercised options and sold 1,867 Class A shares under a Rule 10b5-1 plan.

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

VISA INC. (V) reported that its general counsel, Julie B. Rottenberg, exercised employee stock options and sold shares of Class A common stock on September 9, 2026. She exercised options for 1,867 shares at an exercise price of $134.76 per share, receiving the same number of Class A shares.

On the same day, she sold 1,867 Class A shares at a price of $368.34 per share. Following the option exercise, she held 3,734 option shares directly, with these options scheduled to expire on November 19, 2028. All reported transactions were made under a Rule 10b5-1 trading plan adopted on June 1, 2026.

Positive

  • None.

Negative

  • None.
Insider ROTTENBERG JULIE B
Role GENERAL COUNSEL
Sold 1,867 shs ($688K)
Approx. gross sale proceeds $688K
Approx. exercise cost $252K
Approx. pre-tax spread $436K
Type Security Shares Price Value
Exercise Employee Stock Option (Right to Buy) F1, F2 1,867 $0.00 $0.00
Exercise Class A Common Stock F1 1,867 $134.76 $252K
Sale Class A Common Stock F1 1,867 $368.34 $688K
Holdings After Transaction: Employee Stock Option (Right to Buy) — 3,734 contracts (Direct); Class A Common Stock — 18,404 shares (Direct)
Footnotes (2)
  1. F1. This transaction was made pursuant to a Rule 10b5-1 trading plan dated June 1, 2026 adopted by the reporting person.
  2. F2. Options vest in three equal installments on each of the first three anniversaries of the date of the grant, subject to earlier vesting in full in limited circumstances as specified in the award agreement. The option was granted on November 19, 2018.
Shares sold 1,867 shares Class A common stock sold on September 9, 2026
Sale price per share $368.34 per share Price for 1,867 Class A shares sold on September 9, 2026
Options exercised 1,867 shares Underlying Class A shares acquired via option exercise on September 9, 2026
Option exercise price $134.76 per share Exercise price of employee stock options for 1,867 shares
Remaining option shares 3,734 shares Option shares held directly after the exercise, expiring November 19, 2028
Rule 10b5-1 plan adoption date June 1, 2026 Date of trading plan under which the transactions were made
Option expiration date November 19, 2028 Scheduled expiration of the remaining employee stock options
Rule 10b5-1 trading plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 trading plan dated June 1, 2026 adopted by the reporting person."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Employee Stock Option financial
"Options vest in three equal installments on each of the first three anniversaries of the date of the grant, subject to earlier vesting in full in limited circumstances as specified in the award agreement."
An employee stock option is a promise that lets a worker buy company shares later at a predetermined price, often after they stay for a certain period or meet performance goals — think of it like a coupon that locks in today's price for a future purchase. It matters to investors because options align employees’ incentives with company performance, can increase the number of shares outstanding (dilution) when exercised, and represent a compensation cost that affects reported profits and shareholder value.
Class A Common Stock financial
"The option relates to Class A Common Stock as the underlying security."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

FAQ

What transactions did VISA INC. (V) report for Julie B. Rottenberg on this Form 4?

The general counsel exercised options for 1,867 Class A shares at $134.76 per share and sold 1,867 Class A shares at $368.34 per share on September 9, 2026, all under a Rule 10b5-1 trading plan.

How many VISA (V) shares did Julie B. Rottenberg sell and at what price?

She sold 1,867 Class A shares of VISA INC. at a price of $368.34 per share on September 9, 2026, as part of the transactions reported on this Form 4.

What was the option exercise price in the VISA (V) Form 4 for Julie B. Rottenberg?

The employee stock options were exercised at an exercise price of $134.76 per share for 1,867 underlying Class A shares on September 9, 2026.

Were Julie B. Rottenberg’s VISA (V) trades made under a Rule 10b5-1 plan?

Yes. A footnote states the transactions were made pursuant to a Rule 10b5-1 trading plan dated June 1, 2026 adopted by the reporting person.

How many VISA (V) option shares does Julie B. Rottenberg hold after the reported transaction?

After the reported option exercise, she held 3,734 shares subject to employee stock options directly, with these options scheduled to expire on November 19, 2028.

What is Julie B. Rottenberg’s role at VISA INC. (V) mentioned in the Form 4?

She is identified as an officer of VISA INC., serving as General Counsel, in connection with the reported option exercise and share sale.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
ROTTENBERG JULIE B

(Last)(First)(Middle)
C/O VISA INC.
PO BOX 8999

(Street)
SAN FRANCISCO CALIFORNIA 94128-8999

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
VISA INC. [ V ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
GENERAL COUNSEL
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/09/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock09/09/2026M(1)1,867A$134.7620,271D
Class A Common Stock09/09/2026S(1)1,867D$368.3418,404D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (Right to Buy)$134.7609/09/2026M(1)1,867 (2)11/19/2028Class A Common Stock1,867$03,734D
Explanation of Responses:
1. This transaction was made pursuant to a Rule 10b5-1 trading plan dated June 1, 2026 adopted by the reporting person.
2. Options vest in three equal installments on each of the first three anniversaries of the date of the grant, subject to earlier vesting in full in limited circumstances as specified in the award agreement. The option was granted on November 19, 2018.
/s/ Sue Choi, Attorney-In-Fact09/10/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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