Veeva director plans $196K Rule 144 stock sale

VEEV director Priscilla Hung filed a Rule 144 notice to sell 750 shares of Veeva common stock acquired as restricted stock grants in 2023.

Rhea-AI Filing Summary

VEEVA SYSTEMS INC (VEEV) received a Rule 144 notice that director Priscilla Chi‑Hang Hung plans to sell 750 shares of Veeva common stock through Morgan Stanley Smith Barney LLC Executive Financial Services. The shares relate to restricted stock acquired from the issuer in three grants during 2023.

Key Figures

Shares to be sold: 750 shares Aggregate market value of shares: $195,780.38 Acquisition date and amount (grant 1): 229 shares +3 more

6 metrics

Shares to be sold 750 shares Common stock listed for sale under Rule 144

Aggregate market value of shares $195,780.38 Value associated with the 750 Veeva common shares to be sold

Acquisition date and amount (grant 1) 229 shares Restricted Stock acquired June 1, 2023 from issuer

Acquisition date and amount (grant 2) 219 shares Restricted Stock acquired December 1, 2023 from issuer

Acquisition date and amount (grant 3) 302 shares Restricted Stock acquired September 1, 2023 from issuer

Planned sale date September 9, 2026 Date associated with the proposed Rule 144 sale

Key Terms

Rule 144, Restricted Stock, aggregate market value

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock financial

"Common | 06/01/2023 | Restricted Stock | Issuer"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

aggregate market value financial

"Common | Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 | 750 | 195780.38"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for VEEV?

The Form 144 notice discloses that director Priscilla Chi‑Hang Hung intends to sell 750 shares of Veeva Systems Inc. common stock under Rule 144, with the planned sale dated September 9, 2026 and executed through Morgan Stanley Smith Barney LLC Executive Financial Services.

How many VEEV shares are planned to be sold under this Form 144?

The notice lists a proposed sale of 750 shares of Veeva Systems Inc. common stock. These 750 shares correspond to three restricted stock grants of 229, 219, and 302 shares, all acquired from the issuer in 2023.

What is the aggregate value of the VEEV shares in this Form 144?

The filing shows an aggregate market value of $195,780.38 for the 750 shares of Veeva Systems Inc. common stock that are planned to be sold under Rule 144.

When were the VEEV restricted shares to be sold originally acquired?

The 750 Veeva Systems Inc. shares come from three restricted stock acquisitions from the issuer dated June 1, 2023 (229 shares), September 1, 2023 (302 shares), and December 1, 2023 (219 shares).

Which broker is handling the planned VEEV Rule 144 sale?

The planned sale of 750 Veeva Systems Inc. shares is listed as being handled by Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/09/2026 - 04:46 PM Accepted by SEC EDGAR 09/09/2026 - 04:45 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001557593
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	VEEVA SYSTEMS INC.
SEC File Number	001-36121
Address of Issuer	4280 Hacienda Drive Pleasanton CALIFORNIA 94588
Phone	(925) 452-6500
Name of Person for Whose Account the Securities are To Be Sold	PRISCILLA HUNG
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	750	195780.38	161908850	09/09/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/01/2023	Restricted Stock	Issuer			229	06/01/2023	Not Applicable
Common	12/01/2023	Restricted Stock	Issuer			219	12/01/2023	Not Applicable
Common	09/01/2023	Restricted Stock	Issuer			302	09/01/2023	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	09/09/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Priscilla Chi-Hang Hung
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)