Veeva Systems (NYSE: VEEV) director sells 750-share lot under plan

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Veeva Systems director Priscilla Hung reported an open-market sale of 750 shares of Class A Common Stock on April 30, 2026, at $155.64 per share. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan adopted on January 12, 2026, and she now holds 3,253 shares directly.

Insider Trade Summary 10b5-1

Net Seller: 750 shares ($116,730)

Net Sell 1 txn

Insider Hung Priscilla

Role null

Sold 750 shs ($117K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	750	$155.64	$117K

Holdings After Transaction: Class A Common Stock — 3,253 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 750 shares Sale price per share: $155.64 per share Shares held after transaction: 3,253 shares +2 more

5 metrics

Shares sold 750 shares Open-market sale on April 30, 2026

Sale price per share $155.64 per share Class A Common Stock transaction

Shares held after transaction 3,253 shares Direct holdings following the sale

Net share direction 750-share net sell Form 4 transaction summary

Trading plan adoption date January 12, 2026 Rule 10b5-1 trading plan governing the sale

Key Terms

Rule 10b5-1 trading plan, open-market sale, Form 4, Class A Common Stock

4 terms

Rule 10b5-1 trading plan regulatory

"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: "open-market sale" for the Class A Common Stock transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan..."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Class A Common Stock financial

"security_title: "Class A Common Stock" in the reported transaction"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Form 4 Insider Transactions: What Each Field Means →

05/04/2026 - 04:07 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hung Priscilla

(Last)

(First)

(Middle)

C/O VEEVA SYSTEMS INC.

4280 HACIENDA DRIVE

(Street)

PLEASANTON

CALIFORNIA

94588

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
VEEVA SYSTEMS INC [ VEEV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/30/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	04/30/2026		S⁽¹⁾		750	D	$155.64	3,253	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on January 12, 2026.

Remarks:

	/s/ Liang Dong, attorney-in-fact	05/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did VEEVA SYSTEMS INC (VEEV) director Priscilla Hung report?

Director Priscilla Hung reported selling 750 shares of Veeva Systems Class A Common Stock in an open-market transaction on April 30, 2026, at $155.64 per share. This reduces, but does not eliminate, her direct stake, which now stands at 3,253 shares after the sale.

Was the recent VEEV insider sale by Priscilla Hung part of a trading plan?

Yes. The sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted on January 12, 2026. Such plans allow insiders to schedule trades in advance, helping separate routine portfolio management from discretionary, market-timed selling decisions.

How many VEEVA SYSTEMS INC (VEEV) shares does Priscilla Hung hold after the Form 4 transaction?

After selling 750 shares, Priscilla Hung directly holds 3,253 shares of Veeva Systems Class A Common Stock. This post-transaction balance, disclosed in the Form 4, helps investors gauge the relative size of the sale compared with her remaining ownership stake in the company.

What price did VEEV director Priscilla Hung receive for the sold shares?

She sold 750 shares of Veeva Systems Class A Common Stock at $155.64 per share in an open-market transaction. The reported per-share price comes directly from the Form 4 and reflects the execution price on April 30, 2026, for this particular trade.

Does the VEEVA SYSTEMS INC (VEEV) Form 4 show any option exercises or derivative trades?

No derivative transactions or option exercises appear in this Form 4. The filing shows only one non-derivative transaction: an open-market sale of 750 shares of Class A Common Stock, with no remaining derivative positions listed in the derivative transaction summary section.