Veeva Systems director logs 250K-share move
VEEVA director Gordon Ritter reports RSU vesting and exempt in‑kind reallocations among affiliated entities, with no open‑market buying or selling.
Rhea-AI Filing Summary
For VEEVA SYSTEMS INC (VEEV), director Gordon Ritter reported mainly exempt restructuring and equity-award activity on September 1, 2026. 541 Restricted Stock Units vested and converted into 541 shares of Class A Common Stock, leaving 1,623 RSUs outstanding and 1,136 shares held directly.
Affiliated fund Emergence Capital Partners II, L.P. made an in-kind, no‑consideration pro rata distribution of 250,000 shares of Class A Common Stock to its partners under Exchange Act Rules 16a‑9(a) and 16a‑13. A related pro rata distribution moved 15,585 shares into the Ritter‑Metzler Revocable Trust, which now holds 591,161 shares; GABACOR Holdings LLC is reported as holding 92,000 shares indirectly. No Rule 10b5‑1 trading plan is reported.
Positive
- None.
Negative
- None.
Insider Trade Summary
541 shares exercised/converted
Exercise
5 txns
Insider
Ritter Gordon
Role
Director
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Restricted Stock Units F7, F5, F8 | 541 | $0.00 | $0.00 |
| Other | Class A Common Stock F1, F2 | 250,000 | $0.00 | $0.00 |
| Other | Class A Common Stock F3, F4 | 15,585 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F5 | 541 | $0.00 | $0.00 |
| holding | Class A Common Stock F6 | -- | -- | -- |
Holdings After Transaction:
Restricted Stock Units — 1,623 contracts (Direct);
Class A Common Stock — 250,000 shares (Indirect, By Emergence Capital Partners II, L.P.);
Class A Common Stock — 591,161 shares (Indirect, By the Ritter-Metzler Revocable Trust dated November 6, 2000);
Class A Common Stock — 1,136 shares (Direct);
Class A Common Stock — 92,000 shares (Indirect, By GABACOR Holdings LLC)
Footnotes (8)
- F1. The Reporting Person is voluntarily making this filing to report certain exempt transactions. On September 1, 2026, Emergence distributed in-kind, without consideration, 250,000 shares of Class A Common Stock pro-rata to its partners in accordance with the exemption under Rule 16a-9(a) and Rule 16a-13 of the Securities Exchange Act of 1934, as amended.
- F2. The sole general partner of Emergence is Emergence Equity Partners II, L.P. ("EEP II"), and the sole general partner of EEP II is Emergence GP Partners, LLC ("EGP", and together with Emergence and EEP II, the "Emergence Entities"), and each of EEP II and EGP may be deemed to have sole voting and dispositive power with respect to the shares held by Emergence, and EGP may be deemed to have sole voting and dispositive power with respect to the shares held by EEP II. The Reporting Person is a partner of EEP II and a member of EGP and serves on the Issuer's board of directors. The Reporting Person disclaims beneficial ownership of the reported shares held by the Emergence Entities except to the extent of his pecuniary interest therein, if any, by virtue of the limited liability company interest he owns in EGP and the partnership interest he owns in EEP II.
- F3. Pro rata distribution from Emergence Capital Partners II, L.P. ("Emergence) in accordance with the exemption under Rule 16a-9(a) and Rule 16a-13 of the Securities Exchange Act of 1934, as amended.
- F4. Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.
- F5. Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
- F6. Shares held by GABACOR Holdings LLC ("GABACOR"). The Reporting Person is a controlling person of GABACOR and may be deemed to share voting and dispositive power with regard to the reported shares held by GABACOR. The Reporting Person disclaims beneficial ownership of the reported shares held by GABACOR, except to the extent, if any, of his pecuniary interest therein.
- F7. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.
- F8. On June 17, 2026, the Reporting Person was granted 2,164 RSUs under the Issuer's Amended & Restated 2013 Equity Incentive Plan, of which 1/4 of the RSUs vested on September 1, 2026, with the remaining RSUs vesting equally on a quarterly basis thereafter, subject to continued service on the Issuer's board of directors on the applicable vesting date.
Key Figures
RSUs vested and converted: 541 RSUs / 541 shares
RSUs remaining: 1,623 RSUs
Direct common shares: 1,136 shares
+4 more
7 metrics
RSUs vested and converted
541 RSUs / 541 shares
Vested and converted into Class A Common Stock on September 1, 2026
RSUs remaining
1,623 RSUs
Restricted Stock Units outstanding after the September 1, 2026 vesting
Direct common shares
1,136 shares
Class A Common Stock held directly after the transactions
Emergence in-kind distribution
250,000 shares
Class A Common Stock distributed pro rata, in‑kind and without consideration
Trust acquisition
15,585 shares
Pro rata distribution to the Ritter‑Metzler Revocable Trust
Trust holdings after transaction
591,161 shares
Class A Common Stock held by the Ritter‑Metzler Revocable Trust
GABACOR Holdings LLC shares
92,000 shares
Indirect holdings reported through GABACOR Holdings LLC
Key Terms
Restricted Stock Units, in-kind, pro-rata distribution, Rule 16a-9(a), +1 more
5 terms
Restricted Stock Units financial
"Each Restricted Stock Unit ("RSU") represents a contingent right to receive"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
in-kind financial
"Emergence distributed in-kind, without consideration, 250,000 shares of Class A"
pro-rata distribution financial
"Pro rata distribution from Emergence Capital Partners II, L.P."
A pro-rata distribution is when cash, shares, rights or other assets are divided among investors in proportion to their ownership stake, so each holder gets the same percentage of the total as their share of the company. Think of slicing a pie so everyone receives pieces sized to match how much of the pie they own. For investors this matters because it preserves relative ownership and determines how much value or new securities they receive, and whether they need to buy or sell to maintain their position.
Rule 16a-9(a) regulatory
"in accordance with the exemption under Rule 16a-9(a) and Rule 16a-13"
Section 16(b) regulatory
"Transaction exempt from Section 16(b) of the Securities Exchange Act"
A federal rule that requires company insiders—like officers, directors and large shareholders—to return any profits made from buying and selling the company’s stock within a six-month window. It matters to investors because it discourages short-term trades that could exploit non-public information and helps protect outside shareholders by creating a simple, enforceable way to recover unfair gains, much like a rule stopping someone from flipping a limited-edition item for quick profit after getting early access.
FAQ
What equity award activity did VEEV director Gordon Ritter report on September 1, 2026?
He reported that 541 Restricted Stock Units vested and converted into 541 shares of VEEVA Systems Class A Common Stock on September 1, 2026, under a grant of 2,164 RSUs awarded on June 17, 2026.
What VEEV holdings are reported for the Ritter-Metzler Revocable Trust?
The filing reports that the Ritter‑Metzler Revocable Trust received 15,585 VEEVA Class A shares in a pro rata distribution and holds a total of 591,161 shares indirectly attributable to Gordon Ritter, subject to his pecuniary interest.
What VEEV holdings are reported for GABACOR Holdings LLC?
GABACOR Holdings LLC is reported as holding 92,000 shares of VEEVA Systems Class A Common Stock indirectly attributable to Gordon Ritter, with beneficial ownership disclaimed except to the extent of any pecuniary interest.
Were Gordon Ritter’s VEEV transactions made under a Rule 10b5-1 trading plan?
No. The filing’s Rule 10b5‑1 checkbox is not marked as an affirmative plan, and the footnotes describe the transactions as exempt in‑kind and restructuring events rather than trades under a Rule 10b5‑1 plan.
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