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Venu Holding (NYSE: VENU) signs Live Nation operator agreement for Sunset McKinney amphitheater

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Venu Holding Corporation entered a long-term Operator Agreement with Live Nation Worldwide, Inc. for The Sunset McKinney amphitheater in McKinney, Texas. Venu will lease the premises to Live Nation, which will act as tenant and serve as the exclusive booking agent for events, while Venu retains limited rights to schedule certain entertainment and media events.

The Agreement runs for an initial five-year term with four additional five-year extension options and includes detailed revenue sharing, with Venu receiving a percentage of net profits from Live Nation events and per-ticket rent, while Live Nation earns booking commissions and a share of concession sales. Live Nation must use commercially reasonable efforts to meet an annual ticket sales target or pay a shortfall fee, and it receives a right of first offer if Venu decides to sell the premises. Venu keeps all sponsorship and naming rights, subject to Live Nation’s approval, and the contract includes customary conditions precedent, operating standards, and termination and transfer restrictions.

Positive

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Insights

Venu secures a structured, multi-year operating partnership with Live Nation for its new amphitheater.

The Agreement positions Venu Holding Corporation as landlord and profit participant while Live Nation operates and exclusively books The Sunset McKinney. The five-year initial term with four five-year extension options creates potential for a long operating horizon if both parties remain satisfied. The revenue model blends profit sharing, per-ticket rent, booking commissions, concessions sharing, and management fees, aligning economics around event volume and profitability.

Key protections include conditions precedent on parking, traffic, noise levels, and ticket-related taxes, where failure to meet standards can trigger Live Nation termination rights. The annual ticket target, backed by a shortfall fee, is designed to support minimum activity levels, though actual performance will depend on Live Nation’s ability to attract events and audiences. Venu retains sponsorship and naming rights, which could be an important separate revenue stream, while Live Nation’s right of first offer on a potential sale of the premises shapes future strategic flexibility.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

 

Date of report (Date of earliest event reported): December 10, 2025

 

VENU HOLDING CORPORATION

(Exact Name of Registrant as Specified in Its Charter)

 

Colorado   001-42422   82-0890721

(State or Other Jurisdiction

of Incorporation)

 

(Commission

File Number)

 

(IRS Employer

Identification No.)

 

1755 Telstar Drive, Suite 501

Colorado Springs, Colorado

  80920
(Address of Principal Executive Offices)   (Zip Code)

 

Registrant’s telephone number, including area code: (719) 895-5483

 

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of Each Class   Trading Symbol   Name of Each Exchange on Which Registered
Common Stock, par value $.001 per share   VENU   NYSE AMERICAN

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter)

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

 

 

 

 

 

Item 1.01 Entry into a Material Definitive Agreement.

 

On December 10, 2025, Venu Holding Corporation (the “Company”) entered into an Operator Agreement (the “Agreement”) with Live Nation Worldwide, Inc. (“Live Nation”; together with the Company, the “Parties”) in connection with the amphitheater being developed by the Company in McKinney, Texas (“The Sunset McKinney”). Under the Agreement, the Company agreed to lease the premises on which The Sunset Amphitheater is being developed (the “Premises”) to Live Nation, acting as the tenant. The following description summarizes certain material terms of the Agreement.

 

Term. The Agreement has a five-year term (the “Term”) with four successive options to extend the Term for additional five-year periods. The Term will commence on the earlier of 91 days after the substantial completion of the Premises, or the date Live Nation initially opens for business to the public at the Premises (such date, the “Commencement Date”).

 

Exclusive-Booking Right. The Agreement provides for Live Nation to serve as the exclusive booking agency for all events held at the Premises. However, subject to certain limitations and requirements, the Agreement also provides the Company the right to schedule live entertainment events at The Sunset McKinney as well as events such as films, visual presentations (or streaming video), and other similar events.

 

Exclusive-Use Requirements. Pursuant to certain exclusive-use requirements in the Agreement, the Premises can be used: (i) as an entertainment facility for live-music performances or other entertainment; (ii) as a restaurant, bar, or other event space selling food and beverages; (iii) for the retail sale of general merchandise of Live Nation or its affiliates; or (iv) for any other commercial and retail uses similar to those of other locations operated by Live Nation or its affiliates. The Parties intend for the Premises to be multifunctional to allow for varied entertainment and private events, such as musical concerts, comedy acts, club nights, film debuts, film festivals, art festivals, corporate rentals, and public rentals for functions such as school musicals, graduations, and ceremonies, all with capacities up to the lawful maximum depending on the specific use and configuration of the spaces within the Premises, and in accordance with, and permitted by, applicable law.

 

Conditions Precedent. The effectiveness of the Agreement is subject to certain conditions precedent that require, among other conditions: (i) the Company to provide various due-diligence materials to Live Nation within ten business days of executing the Agreement; (ii) the Company to ensure that the parking and traffic operations for The Sunset McKinney meet the standards typically observed at other comparable amphitheaters in the United States; (iii) the Parties to agree on permissible decibel levels for events and to agree to a mutually acceptable resolution if any noise ordinances or sound restrictions are imposed prior to the Commencement Date that materially impair Live Nation’s ability to operate The Sunset McKinney at concert decibel levels consistent with industry standards; and (iv) the Parties to agree on an equitable adjustment to the financial terms of the Agreement to offset the impact of any new or increased ticket taxes, surcharges, or other ticketing deductions, if any, that are imposed prior to the Commencement Date. Certain of these conditions precedent continue through the term of the Agreement, and, subject to applicable cure periods, if they are not continuously satisfied give rise to a termination right in favor of Live Nation.

 

Fee Arrangements. The Agreement provides for a revenue-sharing arrangement between the Parties under which Live Nation will pay the Company a percentage of the net profits generated from Live Nation’s events at The Sunset McKinney, after deducting applicable event-related expenses and other costs and expenses chargeable to the Parties’ co-promotion of events. The percentage of net profits to be paid to the Company will increase once a certain profit threshold is reached. The Company will also receive a fixed per-ticket rent payment from Live Nation for each ticket sold to public events operated by Live Nation at The Sunset McKinney, which fee is subject to a prescribed annual increase. A fixed per-ticket management fee will also be assessed for each ticket sold to each ticketed event. For each event held at The Sunset McKinney, Live Nation will receive a booking commission equal to a fixed percentage of the artist’s guaranteed fee. Live Nation will also receive a fixed share of concession sales at each event. All parking fees charged in connection with any events will be managed and collected by Live Nation but will be distributed between the Parties in accordance with the profit-sharing provisions of the Agreement.

 

 

 

 

Annual Ticket Target; Shortfall Payment. Although the Agreement does not constitute an agreement to book or arrange any specific artist or event at The Sunset McKinney, the Agreement provides that Live Nation will use commercially reasonable efforts to annually sell a defined minimum number of aggregate tickets to events at The Sunset McKinney (the “Annual Event Target”). Subject to certain terms and limited exceptions, Live Nation is obligated to pay a shortfall fee to the Company if annual ticket sales do not meet the Annual Event Target.

 

Sponsorship and Naming Rights. Pursuant to the Agreement, the Company will retain all sponsorship and naming rights for the Premises and The Sunset McKinney. All sponsorship receipts will be excluded from the profit-sharing arrangement between the Parties, and the Company will be responsible for all expenses related to procuring, servicing, or delivering sponsorship and naming rights. Live Nation’s prior written approval will be required for all sponsorship and naming rights.

 

Right of First Offer. The Agreement provides Live Nation with a right of first offer (the “ROFO”). Pursuant to the ROFO, if the Company desires to sell the Premises during the Term of the Agreement or receives a bona fide third-party offer to purchase the Premises that the Company desires to accept, the Company must first provide written notice to Live Nation. Live Nation will then have 30 days to elect to exercise its ROFO and purchase the Premises. If Live Nation exercises its ROFO, the Parties must close on an agreement for the sale of the Premises within 60 days. The ROFO would not apply if the Premises would be sold or transferred as part of a transaction that constitutes a “Change of Control” (as defined in the Agreement) of the Company.

 

Subletting and Other Transfers. Without the Company’s prior written consent, the Agreement prohibits Live Nation from assigning, subletting, mortgaging, encumbering, pledging, hypothecating, or otherwise transferring (each such action, a “Transfer”) all or any part of the Agreement or Live Nation’s interest in the Premises. At least 30 days prior to the intended effective date of any proposed Transfer, Live Nation must request the Company’s consent to such Transfer. If the Company consents to a Transfer, Live Nation’s transferee will be prohibited from violating any exclusive-use rights granted to any other tenants in connection with the development of The Sunset McKinney on the date the Transfer is effectuated by sublease, assignment, or other written instrument.

 

Other Customary Terms. In addition to the terms described above, the Agreement contains other customary terms and conditions of an agreement of this nature, including provisions relating to the Company’s obligation to provide or make available a defined minimum number of parking spaces at the Premises, maintenance and repair obligations, utilities, insurance requirements, indemnification of the Parties, procedures in the event of damage to the Premises, eminent domain, events of default, force-majeure events, tax and rebate allocations, lease-termination rights, and customary representations and warranties.

 

The foregoing description of the Agreement is not complete and is qualified in its entirety by reference to the full text of the Agreement, a copy of which is filed as Exhibit 10.1 to this Current Report on Form 8-K and is incorporated herein by reference.

 

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits.

 

Exhibit No.   Description
10.1†   Operator Agreement dated December 10, 2025, between the Company and Live Nation Worldwide, Inc.
104   Cover page Interactive Data File (embedded within the Inline XBRL document)

 

Certain portions of this exhibit have been omitted because they are not material, would be competitively harmful if publicly disclosed, and are of the type that the registrant treats as private or confidential.

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  VENU HOLDING CORPORATION
  (Registrant)
     
Dated: December 12, 2025 By: /s/ J.W. Roth
    J.W. Roth
    Chief Executive Officer and Chairman

 

 

FAQ

What did Venu Holding Corporation (VENU) announce regarding The Sunset McKinney?

Venu Holding Corporation entered into an Operator Agreement with Live Nation Worldwide, Inc. under which Venu will lease The Sunset McKinney amphitheater premises to Live Nation, which will act as tenant and exclusive booking agent for events at the venue.

How long is the term of the VENU and Live Nation Operator Agreement?

The Agreement has an initial five-year term, with four successive options to extend the term for additional five-year periods. The term begins on the earlier of 91 days after substantial completion of the premises or the date Live Nation first opens for business to the public.

How will Venu Holding Corporation and Live Nation share revenue from The Sunset McKinney?

Live Nation will pay Venu a percentage of net profits from Live Nation events after event-related expenses, with the percentage increasing above a profit threshold. Venu will also receive a fixed per-ticket rent that escalates annually, while Live Nation earns a booking commission based on the artist’s guaranteed fee and a fixed share of concession sales.

What is the annual ticket target and shortfall payment in the VENU–Live Nation agreement?

Live Nation agrees to use commercially reasonable efforts to sell at least a defined minimum number of aggregate tickets each year (the Annual Event Target). Subject to specified terms and exceptions, Live Nation must pay Venu a shortfall fee if annual ticket sales do not meet this target.

Who controls sponsorship and naming rights for The Sunset McKinney under the VENU agreement?

Venu retains all sponsorship and naming rights for the premises and The Sunset McKinney. Sponsorship receipts are excluded from the Parties’ profit-sharing, but Venu bears all related expenses. Live Nation’s prior written approval is required for all sponsorship and naming arrangements.

What right of first offer did Live Nation receive from Venu Holding Corporation?

If Venu wishes to sell the premises or accept a bona fide third-party offer during the term, it must first notify Live Nation, which has 30 days to exercise a right of first offer to purchase the premises and, if exercised, the Parties must close within 60 days. This right does not apply to a sale as part of a defined Change of Control of Venu.

Are there conditions that must be met before the VENU–Live Nation Operator Agreement becomes fully effective?

Yes. Conditions precedent include Venu providing due diligence materials, ensuring parking and traffic operations meet comparable amphitheater standards, agreeing on decibel levels and responses to any restrictive noise ordinances, and agreeing on equitable adjustments for new or increased ticket-related taxes or deductions. Some conditions continue through the term and can give Live Nation termination rights if not satisfied.
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