[144] Vital Farms, Inc. SEC Filing

Rhea-AI Filing Summary

Notice of proposed sale of 9,999 common shares by a person associated with Vital Farms, Inc. (VITL). The filing names Morgan Stanley Smith Barney LLC as the broker and lists an aggregate market value of $476,947.30 for the shares, against 44,685,980 shares outstanding. The planned approximate sale date is 08/15/2025. The shares were acquired through restricted stock vesting on 03/10/2024 (9,609 shares) and 04/26/2024 (390 shares). The filer reports no securities sold in the past three months and certifies no undisclosed material adverse information.

Positive

• Clear compliance disclosure with Rule 144 including broker, quantity, value, and proposed sale date
• Source of shares documented (restricted stock vesting on 03/10/2024 and 04/26/2024)
• Small sale relative to outstanding shares (9,999 vs 44,685,980), implying minimal market impact
• No sales in prior three months were reported, simplifying aggregation considerations

Negative

• None.

Insights

Securities Analyst

TL;DR The notice is routine and the proposed sale size is immaterial relative to shares outstanding.

The filer proposes to sell 9,999 common shares valued at $476,947.30 via Morgan Stanley Smith Barney. Versus 44.69 million shares outstanding, this represents a de minimis percentage of the float, suggesting limited market impact. The shares were newly vested restricted stock from 2024 and there are no reported sales in the prior three months. This filing primarily documents compliance with Rule 144 rather than signaling a material change in ownership or control.

Corporate Governance Expert

TL;DR Compliance-focused disclosure; timing and source of shares are clearly stated.

The form discloses acquisition by restricted stock vesting and includes the broker and proposed sale date. The filer affirms absence of undisclosed material adverse information and notes no recent sales, aligning with good governance and insider trading transparency practices. Because the quantity is small relative to total shares outstanding, the filing poses no evident governance red flags.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	9999	476947.30	44685980	08/15/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/10/2024	Restricted stock vesting under a registered plan	Issuer			9609	03/10/2024	Not Applicable
Common	04/26/2024	Restricted stock vesting under a registered plan	Issuer			390	04/26/2024	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for Vital Farms (VITL) report?

The filer proposes to sell 9,999 common shares with an aggregate market value of $476,947.30 through Morgan Stanley Smith Barney, approximately on 08/15/2025.

How many Vital Farms shares are outstanding per the filing?

The filing lists 44,685,980 shares outstanding for the issuer.

How were the shares being sold acquired?

The shares were acquired via restricted stock vesting under a registered plan on 03/10/2024 (9,609 shares) and 04/26/2024 (390 shares).

Did the filer sell any Vital Farms securities in the past three months?

No; the filing states "Nothing to Report" for securities sold during the past three months.

Who is the broker handling the proposed sale?

The broker named is Morgan Stanley Smith Barney LLC, Executive Financial Services, 1 New York Plaza, New York, NY.