Director at Vital Farms (VITL) adds 6,000 shares in open market

Rhea-AI Filing Summary

Vital Farms, Inc. director William B. Cyr reported an open-market purchase of 6,000 shares of Common Stock. The shares were bought on May 14, 2026 at a weighted average price of $8.52 per share, with individual trade prices ranging from $8.47 to $8.57. Following this transaction, Cyr directly owns 13,794 Vital Farms shares.

Insider Trade Summary

Net Buyer: 6,000 shares ($51,120)

Net Buy 1 txn

Insider Cyr William B.

Role null

Bought 6,000 shs ($51K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	6,000	$8.52	$51K

Holdings After Transaction: Common Stock — 13,794 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares purchased: 6,000 shares Weighted average purchase price: $8.52 per share Trade price range: $8.47–$8.57 per share +1 more

4 metrics

Shares purchased 6,000 shares Open-market purchase on May 14, 2026

Weighted average purchase price $8.52 per share Price for 6,000-share acquisition

Trade price range $8.47–$8.57 per share Multiple trades within this range on May 14, 2026

Shares owned after transaction 13,794 shares Director’s direct holdings following purchase

Key Terms

open-market purchase, weighted average price, Form 4, Common Stock

4 terms

open-market purchase financial

"transaction_action: "open-market purchase""

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Common Stock financial

"security_title: "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cyr William B.

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE A100

(Street)

AUSTIN TEXAS 78704

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/14/2026		P		6,000	A	$8.52(1)	13,794	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.47 to $8.57 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

	/s/ Francis Cullo, Attorney-in-Fact	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Vital Farms (VITL) report in this Form 4?

Vital Farms reported an insider share purchase. Director William B. Cyr bought 6,000 shares of Vital Farms Common Stock in an open-market transaction, as disclosed in a Form 4 insider trading report filed with regulators.

How many Vital Farms (VITL) shares did William B. Cyr buy and at what price?

William B. Cyr purchased 6,000 Vital Farms shares. The transaction was executed at a weighted average price of $8.52 per share, with individual trades occurring between $8.47 and $8.57, according to the Form 4 disclosure.

When did the Vital Farms (VITL) director’s 6,000-share purchase occur?

The insider purchase occurred on May 14, 2026. On that date, director William B. Cyr executed open-market trades to acquire 6,000 shares of Vital Farms Common Stock at a weighted average price of $8.52 per share.

How many Vital Farms (VITL) shares does William B. Cyr own after this transaction?

After the purchase, Cyr directly owns 13,794 shares. The Form 4 states that following the May 14, 2026 open-market acquisition of 6,000 shares, his total direct holdings in Vital Farms Common Stock increased to 13,794 shares.

Was the Vital Farms (VITL) insider trade an open-market purchase or another type of transaction?

The transaction was an open-market purchase. The Form 4 identifies the transaction code as “P,” described as a purchase in an open market or private transaction, with 6,000 shares of Common Stock acquired by director William B. Cyr.