Vital Farms CPO buys 2,242 shares in market

Vital Farms, Inc. Chief People Officer Reena Chauhan Van Hoven reported an open-market purchase of Common Stock.

Rhea-AI Filing Summary

Vital Farms, Inc. Chief People Officer Reena Chauhan Van Hoven reported an open-market purchase of Common Stock. On May 19, 2026, she bought 2,242 shares at $8.92 per share. Following this transaction, she directly owns 25,827 shares, including 2,242 shares held jointly with her spouse.

Insider Trade Summary

Net Buyer: 2,242 shares

Net Buy 1 txn

Insider Van Hoven Reena Chauhan

Role Chief People Officer

Bought 2,242 shs ($20K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	2,242	$8.92	$20K

Holdings After Transaction: Common Stock — 25,827 shares (Direct)

Footnotes (1)

1. F1. Includes 2,242 shares held jointly with Reporting Person's spouse.

Key Figures

Shares purchased: 2,242 shares Purchase price: $8.92 per share Shares owned after: 25,827 shares +1 more

4 metrics

Shares purchased 2,242 shares Open-market purchase on May 19, 2026

Purchase price $8.92 per share Open-market transaction price

Shares owned after 25,827 shares Direct ownership following transaction

Jointly held shares 2,242 shares Held jointly with spouse, included in total

Key Terms

open-market purchase, Common Stock, held jointly with Reporting Person's spouse

3 terms

open-market purchase financial

"transaction_action: open-market purchase"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Common Stock financial

"security_title: Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

held jointly with Reporting Person's spouse financial

"Includes 2,242 shares held jointly with Reporting Person's spouse."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Vital Farms (VITL) report for Reena Chauhan Van Hoven?

Vital Farms reported that Chief People Officer Reena Chauhan Van Hoven made an open-market purchase of Common Stock. She acquired 2,242 shares, increasing her direct holdings and signaling a personal capital commitment at the disclosed market price.

How many Vital Farms (VITL) shares did the Chief People Officer buy?

The Chief People Officer bought 2,242 shares of Vital Farms Common Stock. This purchase was reported as a direct, open-market transaction and forms part of her total post-transaction holdings of 25,827 shares as disclosed in the Form 4 filing.

At what price were the Vital Farms (VITL) shares purchased by the executive?

The shares were purchased at an average price of $8.92 per share. This reflects the transaction price for the 2,242 Vital Farms Common Stock shares acquired in the open market, as reported in the insider Form 4 filing for the specified date.

What are Reena Chauhan Van Hoven’s total Vital Farms (VITL) holdings after the transaction?

After the transaction, she holds 25,827 shares of Vital Farms Common Stock directly. This figure includes 2,242 shares held jointly with her spouse, as specifically noted in the Form 4 footnote accompanying the reported insider purchase.

How is joint ownership with the spouse disclosed in the Vital Farms (VITL) Form 4?

The Form 4 notes that 2,242 shares are held jointly with the reporting person’s spouse. This disclosure clarifies that these jointly held shares are included within the executive’s direct ownership total of 25,827 shares reported after the transaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/21/2026 - 04:55 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Van Hoven Reena Chauhan

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE A100

(Street)

AUSTIN TEXAS 78704

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/19/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/19/2026		P		2,242	A	$8.92	25,827(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Includes 2,242 shares held jointly with Reporting Person's spouse.

	/s/ Francis Cullo, Attorney-in-Fact	05/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)