Vital Farms grants RSUs to strategy chief

Vital Farms, Inc. reported insider equity activity involving Chief Strategy Officer Stephanie Coon.

Rhea-AI Filing Summary

Vital Farms, Inc. reported insider equity activity involving Chief Strategy Officer Stephanie Coon. She received a grant of 13,675 shares of common stock as a restricted stock unit (RSU) award at a stated price of $0.0000 per share. According to the terms, these RSUs vest in three equal annual installments starting on March 5, 2027, contingent on her continued service with the company.

Separately, 745 shares of common stock were disposed of at $20.30 per share to satisfy a withholding tax obligation, with the shares withheld by the company rather than sold in the open market. Following these transactions, her reported direct holdings in common stock changed as reflected in the filing’s share totals.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Coon Stephanie

Role Chief Strategy Officer

Type	Security	Shares	Price	Value
Grant/Award	Common Stock	13,675	$0.00	$0.00
Exercise Price or Tax Liability	Common Stock	745	$20.30	$15K

Holdings After Transaction: Common Stock — 58,972 shares (Direct)

Footnotes (2)

1. F1. Shares withheld by the Issuer to satisfy withholding tax obligation.
2. F2. Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

FAQ

What insider transactions did Vital Farms (VITL) report for Stephanie Coon?

Vital Farms reported that Chief Strategy Officer Stephanie Coon received a grant of 13,675 restricted stock units and had 745 shares withheld to cover tax obligations. The RSUs vest over three years starting March 5, 2027, subject to continued service.

Was the Vital Farms (VITL) insider transaction a stock purchase or sale?

The filing shows an equity award and a tax-related share disposition, not an open-market trade. Coon received 13,675 RSUs and 745 shares were withheld by the company to satisfy withholding tax obligations tied to equity compensation.

How do the Vital Farms (VITL) RSUs for Stephanie Coon vest?

The restricted stock units granted to Stephanie Coon vest in three equal annual installments beginning March 5, 2027. Each installment requires her continuous service with Vital Farms through the applicable vesting date to receive the underlying common shares.

What price was used for the Vital Farms (VITL) tax-withholding share disposition?

The tax-withholding disposition for Stephanie Coon used a price of $20.30 per share for 745 shares. These shares were withheld by Vital Farms to satisfy tax obligations related to her equity compensation, rather than executed as an open-market sale.

Does the Vital Farms (VITL) Form 4 indicate a change in Stephanie Coon’s ownership?

Yes. The Form 4 updates her direct holdings after a 13,675-share RSU grant and 745 shares withheld for taxes. The filing reports new post-transaction common stock totals, reflecting both the award and the tax-withholding adjustment in her reported ownership.

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Accepted by SEC EDGAR 03/06/2026 - 04:55 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Coon Stephanie

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE C100

(Street)

AUSTIN TX 78704

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/04/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/04/2026		F(1)		745	D	$20.3	45,297	D
Common Stock	03/05/2026		A		13,675(2)	A	$0	58,972	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares withheld by the Issuer to satisfy withholding tax obligation.

2. Represents a restricted stock unit ("RSU") award. The RSUs vest in three equal annual installments commencing on March 5, 2027, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.

	/s/ Francis Cullo, Attorney-in-Fact	03/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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