Vital Farms (VITL) CFO adds 500 ESPP shares, now holding 75,977
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Vital Farms, Inc. Chief Financial Officer Thilo Wrede acquired 500 shares of common stock through the company’s 2020 Employee Stock Purchase Plan at $7.21 per share. Under the plan, shares were bought at 85% of the closing price on the purchase date, bringing his direct holdings to 75,977 shares.
Positive
- None.
Negative
- None.
Insider Trade Summary
1 transaction reported
Mixed
1 txn
Insider
Wrede Thilo
Role
Chief Financial Officer
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Grant/Award | Common Stock | 500 | $7.21 | $4K |
Holdings After Transaction:
Common Stock — 75,977 shares (Direct, null)
Footnotes (1)
- [object Object]
Key Figures
Shares acquired: 500 shares
Purchase price: $7.21 per share
Holdings after transaction: 75,977 shares
+1 more
4 metrics
Shares acquired
500 shares
Common Stock acquired on May 15, 2026 via ESPP
Purchase price
$7.21 per share
Price paid under 2020 Employee Stock Purchase Plan
Holdings after transaction
75,977 shares
Direct ownership of CFO after acquisition
ESPP discount
85% of closing price
Plan formula for purchase price on transaction date
Key Terms
2020 Employee Stock Purchase Plan, Rule 16b-3(d), Rule 16b-3(c), closing price
4 terms
2020 Employee Stock Purchase Plan financial
"These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP")"
Rule 16b-3(d) regulatory
"in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c)"
Rule 16b-3(d) is a narrow SEC safe-harbor that shields company insiders (officers, directors and large shareholders) from liability for short‑swing profits when their buys or sells of company stock are made under a pre-established, written plan or contract that removes the insider’s ability to time trades. For investors, this matters because it permits predictable, automated insider transactions — like scheduled sales for diversification or payroll withholding — without triggering forced disgorgement, so such planned trades are treated differently from opportunistic insider trading.
Rule 16b-3(c) regulatory
"in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c)"
An SEC rule that lets corporate insiders avoid automatic "short‑swing" profit recovery when they buy or sell their company’s stock under a pre‑approved, written plan that meets specific conditions. For investors, it matters because it clarifies when insider trades are treated as routine, reducing legal uncertainty and helping distinguish trades made for ordinary compensation or pre‑planned reasons from those that might signal opportunistic or timely insider advantage.
closing price financial
"shares were purchased at a price equal to 85% of the closing price of Issuer's common stock"
FAQ
What insider transaction did Vital Farms (VITL) report for its CFO?
Vital Farms reported that CFO Thilo Wrede acquired 500 shares of common stock. The shares were obtained through the 2020 Employee Stock Purchase Plan on May 15, 2026, and are held directly, increasing his reported direct ownership to 75,977 shares after the transaction.
What is the Vital Farms (VITL) 2020 Employee Stock Purchase Plan mentioned?
The 2020 Employee Stock Purchase Plan allows eligible Vital Farms employees to acquire common stock. In this case, shares were purchased at a price equal to 85% of the closing price on the purchase date, and the transaction was reported as exempt under specific SEC rules.