Welcome to our dedicated page for Vital Farms SEC filings (Ticker: VITL), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Vital Farms, Inc. filings document operating results, governance matters and material events for a public ethical food company built around pasture-raised eggs and related food products. Form 8-K reports furnish earnings releases, Regulation FD updates, product portfolio actions and exit or disposal activity tied to butter offerings.
Proxy and stockholder-meeting disclosures cover director elections, board structure, executive compensation advisory votes, governance policies and shareholder voting results. Other current reports document board appointments, board leadership transitions, committee service, indemnification arrangements and related corporate-governance matters for the Nasdaq-listed Delaware public benefit corporation.
Vital Farms, Inc. Chief Supply Chain Officer Joseph Michael Holland reported an open-market purchase of Common Stock. On May 14, 2026, he bought 12,484 shares at a weighted average price of $8.00 per share, with individual trade prices ranging from $7.98 to $8.01. Following this transaction, he directly holds 38,150 shares of Vital Farms common stock.
Vital Farms, Inc. director Glenda J. Flanagan reported an open-market purchase of 6,100 shares of Common Stock at a weighted average price of $8.33 per share. Following this buy, she directly holds 37,498 shares. The shares were bought in multiple trades at prices ranging from $8.33 to $8.34.
Vital Farms, Inc.'s Chief Strategy Officer Stephanie Coon reported acquiring common stock on May 15, 2026. She purchased 5,895 shares at $8.42 per share and separately received a grant of 500 shares at $7.21 per share. A footnote explains that shares were acquired under the 2020 Employee Stock Purchase Plan at 85% of the closing price on the purchase date. Following these transactions, she directly held 62,814 shares of Vital Farms common stock. The filing indicates these trades were not made under a Rule 10b5-1 plan.
Vital Farms, Inc. executive chair, president and CEO Russell Diez-Canseco acquired 500 shares of common stock through the company’s 2020 Employee Stock Purchase Plan at $7.21 per share. Following this ESPP acquisition, he directly holds a total of 706,060 common shares.
Vital Farms, Inc. director Gisel Ruiz reported an open-market purchase of 6,151 shares of Common Stock at $8.13 per share on May 13, 2026. Following this transaction, Ruiz directly owns 46,549 shares. The filing notes the trade is being reported late due to an administrative delay.
Vital Farms, Inc. Chief Financial Officer Thilo Wrede acquired 500 shares of common stock through the company’s 2020 Employee Stock Purchase Plan at $7.21 per share. Under the plan, shares were bought at 85% of the closing price on the purchase date, bringing his direct holdings to 75,977 shares.
Vital Farms, Inc. reported that officer Joanne Bal, CLO, Secretary & Head of Impact, acquired 500 shares of common stock through the company’s 2020 Employee Stock Purchase Plan at $7.21 per share, equal to 85% of the closing price on the purchase date. Following this ESPP acquisition, she directly holds 55,843 shares of Vital Farms common stock.
Vital Farms director Amoo-Gottfried Kofi Owusu bought 2,375 shares of Common Stock in an open-market purchase at $8.45 per share. Following this transaction, he directly holds 31,061 shares. This filing reflects a straightforward increase in his personal stake with no derivatives reported.
Vital Farms director Kelly J. Kennedy bought 2,500 shares of common stock in an open-market transaction at a weighted average price of $8.40 per share. After this purchase, Kennedy directly owns 22,927 Vital Farms shares. The trade was executed in multiple transactions priced between $8.28 and $8.40.
Vital Farms, Inc. executive Kathryn McKeon, the company’s CMO and GM, Butter, made an open-market purchase of 604 shares of Vital Farms common stock at $8.28 per share. After this buy, she directly holds 50,275 shares, indicating a modest increase in her personal stake.