Vital Farms (VITL) officer sale: 4,796 shares at $50.95 reported

Vital Farms insider sale reported on Form 4.

Rhea-AI Filing Summary

Vital Farms insider sale reported on Form 4. Joanne Bal, listed as General Counsel, Secretary and Head of Impact and an officer of Vital Farms, sold 4,796 shares of Common Stock on 08/22/2025 at a price of $50.95 per share. Following the sale, the filing reports 43,332 shares beneficially owned. The Form 4 was signed by an attorney-in-fact on 08/26/2025.

Insights

Financial Analyst

TL;DR: Officer sale of 4,796 shares at $50.95 reduced reported holdings to 43,332 — routine insider transaction.

The disclosure shows a single non-derivative sale by an officer of Vital Farms on 08/22/2025. The transaction is reported on a standard Form 4 and specifies the exact share count and price. There are no derivative transactions, no amendments, and no other material changes disclosed. From an investor-impact perspective this filing documents insider liquidity but does not, by itself, provide operational or financial information about the company.

Corporate Governance Expert

TL;DR: Proper Form 4 disclosure completed for an officer sale; no governance red flags in this filing alone.

The form identifies the reporting person, relationship to the issuer, transaction date, transaction code (sale), number of shares sold, sale price, and resulting beneficial ownership, and includes a signature by an attorney-in-fact. There is no indication of a 10b5-1 plan or other planned-sale notation in the provided content. This is a routine insider reporting event under Section 16.

Insider Trade Summary

Net Seller: 4,796 shares

Net Sell 1 txn

Insider Bal Joanne

Role GC, SEC. AND HEAD OF IMPACT

Sold 4,796 shs ($244K)

Type	Security	Shares	Price	Value
Sale	Common Stock	4,796	$50.95	$244K

Holdings After Transaction: Common Stock — 43,332 shares (Direct)

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Vital Farms (VITL) insider Joanne Bal disclose on Form 4?

The filing reports a sale of 4,796 shares of Common Stock on 08/22/2025 at $50.95 per share and shows 43,332 shares beneficially owned after the sale.

What position does the reporting person hold at Vital Farms (VITL)?

The Form 4 lists the reporting person as an officer with titles: GC, Secretary, and Head of Impact.

Was the Form 4 signed and when was it filed?

The document includes a signature by an attorney-in-fact dated 08/26/2025 as provided in the filing.

Did the filing report any derivative transactions or a 10b5-1 plan?

No derivative securities transactions are reported in the provided content and there is no explicit statement indicating the transaction was made pursuant to a 10b5-1 plan.

How many shares does the officer own after the reported transaction?

The Form 4 reports 43,332 shares beneficially owned following the reported sale.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/26/2025 - 04:30 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bal Joanne

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE C100

(Street)

AUSTIN TX 78704

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	GC, SEC. AND HEAD OF IMPACT

3. Date of Earliest Transaction (Month/Day/Year)
08/22/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/22/2025		S		4,796	D	$50.95	43,332	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Francis Cullo, Attorney-in-Fact	08/26/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.