STOCK TITAN

Vera Bradley (VRA) director Robert Hall awarded 25,074 restricted stock units

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Hall Robert J reported acquisition or exercise transactions in this Form 4 filing.

Vera Bradley director Robert J. Hall reported an award of 25,074 restricted stock units representing Common Stock on April 3, 2026. The units were granted at no cash cost and are subject to vesting and forfeiture conditions.

Following this grant, Hall directly holds 210,463 shares of Vera Bradley Common Stock. Additional indirect holdings are reported through several trusts and a family foundation, but Hall disclaims beneficial ownership of those indirectly held shares.

Positive

  • None.

Negative

  • None.
Insider Hall Robert J
Role Director
Type Security Shares Price Value
Grant/Award Common Stock 25,074 $0.00 --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 210,463 shares (Direct); Common Stock — 2,276,867 shares (Indirect, By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust)
Footnotes (1)
  1. Represents restricted stock units subject to vesting and forfeiture. The reporting person disclaims beneficial ownership of these shares.
Restricted stock units granted 25,074 units Award of RSUs representing Common Stock on April 3, 2026
Direct shares after grant 210,463 shares Common Stock directly held by Robert J. Hall after transaction
Indirect shares – Baekgaard 2009 GRAT 2,276,867 shares Common Stock held by Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Indirect shares – Hall Revocable Trust 332,754 shares Common Stock held by Joan Byrne Hall Revocable Trust
Indirect shares – 2017 GRAT #1 34,065 shares Common Stock held by Joan Byrne Hall 2017 Grantor Retained Annuity Trust #1
Indirect shares – Family Foundation 31,358 shares Common Stock held by Barbara Bradley Baekgaard Family Foundation
restricted stock units financial
"Represents restricted stock units subject to vesting and forfeiture."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Grantor Retained Annuity Trust financial
"By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
Revocable Trust financial
"By Joan Byrne Hall Revocable Trust"
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
Family Foundation financial
"By Barbara Bradley Baekgaard Family Foundation"
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hall Robert J

(Last)(First)(Middle)
C/O VERA BRADLEY, INC.
12420 STONEBRIDGE ROAD

(Street)
ROANOKE INDIANA 46783

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Vera Bradley, Inc. [ VRA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)XOther (specify below)
MEMBER OF A 10% OWNER GROUP
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/03/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/03/2026A25,074(1)A$0210,463D
Common Stock2,276,867(2)IBy Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock332,754IBy Joan Byrne Hall Revocable Trust
Common Stock34,065IBy Joan Byrne Hall 2017 Grantor Retained Annuity Trust #1
Common Stock31,358(2)IBy Barbara Bradley Baekgaard Family Foundation
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents restricted stock units subject to vesting and forfeiture.
2. The reporting person disclaims beneficial ownership of these shares.
/s/ Alyson Bohren, attorney-in-fact for Robert J. Hall04/06/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Vera Bradley (VRA) director Robert J. Hall report in this Form 4?

Robert J. Hall reported receiving 25,074 restricted stock units representing Vera Bradley Common Stock. The award was made at no cash cost and is subject to vesting and forfeiture, meaning the units must satisfy conditions before fully becoming his shares.

How many Vera Bradley (VRA) shares does Robert J. Hall hold directly after this transaction?

After the restricted stock unit award, Robert J. Hall directly holds 210,463 shares of Vera Bradley Common Stock. This figure reflects his direct ownership only and excludes additional shares reported as indirectly held through various trusts and a family foundation.

What are the terms of the 25,074 restricted stock units reported for Vera Bradley (VRA)?

The 25,074 units are restricted stock units tied to Vera Bradley Common Stock. A footnote states they are subject to vesting and forfeiture, meaning Hall will only fully benefit from them if specified conditions are met over time or upon certain events.

What indirect Vera Bradley (VRA) holdings associated with Robert J. Hall are shown in this filing?

The filing lists indirect holdings through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust, the Joan Byrne Hall Revocable Trust, the Joan Byrne Hall 2017 Grantor Retained Annuity Trust #1, and the Barbara Bradley Baekgaard Family Foundation, with separate share totals for each entity.

Does Robert J. Hall claim beneficial ownership of the indirectly held Vera Bradley (VRA) shares?

A footnote states that the reporting person disclaims beneficial ownership of these shares. This means Hall is identified for reporting purposes, but he does not claim the economic benefits of the shares held by the listed trusts and the family foundation.

Were there any open-market buys or sells of Vera Bradley (VRA) shares in this Form 4?

No open-market purchases or sales are indicated. The filing shows a grant-type acquisition of 25,074 restricted stock units at a price of $0.0000 per share and several holding entries reflecting indirect positions through trusts and a foundation.