STOCK TITAN

BBRC Urges VSCO Shareholders to Oppose Chair Donna James (NYSE: VSCO)

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
DFAN14A

Rhea-AI Filing Summary

BBRC International PTE Limited and affiliated participants, long‑term holders of approximately 13% of Victoria’s Secret & Co., have filed a preliminary proxy statement and urge stockholders to vote AGAINST reelecting Chair Donna James at the 2026 annual meeting. BBRC cites Ms. James’ 25-year tenure, alleged oversight failures that led to a $90 million settlement in the derivative Rudi v. Wexner matter, and prior board decisions BBRC attributes to underperformance, including $625 million in repurchases and a $591 million acquisition deemed failed. The BBRC Parties state they directly own 10,310,631 shares of common stock and plan to mail a definitive proxy statement and GOLD proxy card when filed.

Positive

  • None.

Negative

  • None.

Insights

Activist seeks board change citing long tenure and past oversight-related settlement.

BBRC’s filing focuses on governance: a call to vote against Chair Donna James after a $90 million derivative settlement and alleged historical oversight issues during her tenure. The statement frames these items as governance failings tied to audit committee responsibilities.

Outcome depends on shareholder turnout and the board’s response; subsequent definitive proxy materials will show vote counts and any competing proposals.

Large holder (~13%) is mounting a targeted proxy campaign against the Chair.

BBRC discloses aggregate ownership of 10,310,631 shares and says it will solicit proxies using a GOLD card; the filing is a standard precursor to a contest focused on governance change rather than a slate of directors.

Key near‑term items to watch are the definitive proxy statement mailings, any board defensive measures, and final vote tallies at the 2026 meeting.

BBRC ownership 10,310,631 shares aggregate direct ownership reported in proxy filing
Ownership percentage 13% approximate stake reported by BBRC
Derivative settlement $90 million Rudi v. Wexner settlement referenced in BBRC statement
Repurchases cited $625 million amount BBRC attributes to prior stock repurchases during Ms. James' tenure
Acquisition cited $591 million Adore Me acquisition amount BBRC characterizes as failed
Director tenure 25 years length of Ms. James' directorship cited by BBRC
GOLD proxy card regulatory
"filed a preliminary proxy statement and accompanying GOLD proxy card"
derivative lawsuit legal
"the derivative lawsuit that named Ms. James as a defendant"
A derivative lawsuit is a legal claim brought by a shareholder on behalf of the company against insiders — typically directors or executives — who are accused of harming the company through misconduct or self-dealing. Think of it like a concerned owner suing a manager for breaking the rules to protect the business; investors care because such suits can lead to financial penalties, changes in leadership or governance, and swings in stock value as risks and liabilities are revealed or resolved.
beneficially own financial
"may be deemed to beneficially own the 10,310,631 shares"
Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.
proxy solicitor regulatory
"Saratoga Proxy Consulting LLC is serving as proxy solicitor"
A proxy solicitor is a professional firm or individual hired by a company or a shareholder to contact other shareholders and gather their votes or signed proxy cards for an upcoming shareholder meeting. Think of them as paid canvassers who explain proposals and collect votes; their work can determine outcomes like board elections, mergers, or policy changes and signals how contested or important a vote is to investors.

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

 

SCHEDULE 14A

(Rule 14A-101)

 

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934

 

 

Filed by the Registrant

 

Filed by a Party other than the Registrant

 

Check the appropriate boxes

 

Preliminary Proxy Statement
Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
Definitive Proxy Statement
Definitive Additional Materials
Soliciting material Pursuant to §240.14a-12

 

VICTORIA’S SECRET & CO.

(Name of Registrant as Specified In Its Charter)

 

BBRC International PTE Limited

BBFIT Investments PTE Limited

The BB Family International Trust

Brett Blundy

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

 

Payment of Filing Fee (Check the appropriate box):

 

No fee required.
   
Fee paid previously with preliminary materials.
   
Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11

 

 

 

 

 

BBRC International PTE Limited., a Singapore private limited company (“BBRC”), together with the other participants named below (collectively the “Participants”), issued the following press release related to Victoria’s Secret & Co., a Delaware corporation (the “Company”). BBRC or its fellow Participants may disseminate the press release or portions thereof from time to time.

 

BBRC Addresses Victoria’s Secret’s Latest Attempt to Divert Attention Away from Chair Donna James’ 25-Year Tenure and Record of Underperformance

 

Notes Ms. James Chaired L Brands' Audit Committee from 2005 to 2019; the Resulting Lawsuit Alleged Failures of Oversight Related to the Les Wexner-Jeffrey Epstein Relationship, Named Ms. James as a Defendant and Required $90 Million in Governance Reforms

 

Reminds Stockholders to Vote AGAINST Ms. James Based on Underperforming Stockholder Returns Since Spin-Off and 25 Years of Poor Oversight

 

NEW YORK--(BUSINESS WIRE)--BBRC International PTE Limited (together with its affiliates, “BBRC” or “we”), a long-term stockholder of Victoria’s Secret & Co. (NYSE: VSCO) (“VS” or the “Company”) and owner of approximately 13% of the Company’s outstanding shares, today issued the following statement in response to the Company’s May 11, 2026 public disclosures:

 

“The Company’s latest filing is another attempt by the Board to distract stockholders from years of poor oversight, failed capital allocation decisions, repeated management turnover and significant stockholder value destruction under Chair Donna James.

 

BBRC is not on the ballot at this year’s annual meeting. Our campaign is focused on one thing: establishing accountable governance at VS to ensure the Board does not repeat the mistakes of its past. That begins with the exit of Ms. James, whose 25-year directorship across VS and its predecessors includes the misallocation of $625 million to poorly executed stock repurchases, the failed $591 million Adore Me acquisition, tolerance of a 70%-plus stock decline before finally changing executives, and being named as a defendant in the $90 million Rudi v. Wexner lawsuit that arose from alleged oversight failures during her tenure as L Brands’ Audit Committee Chair when CEO Les Wexner maintained close ties to convicted sex offender Jeffrey Epstein. The Board has yet to explain how Ms. James’ track record of multi-year underperformance and three consecutive elections of declining support from stockholders merits reelecting her to a 26th year on the Board.

 

The Board’s continued acceptance of Ms. James’ leadership is hard to reconcile with her own record. Ms. James chaired the L Brands Audit Committee from 2005 to 2019, when Mr. Wexner maintained close ties to Jeffrey Epstein. Those facts were part of the derivative lawsuit that named Ms. James as a defendant, resulted in a $90 million settlement and led to reforms that were specifically directed at the Audit Committee she chaired. Stockholders are entitled to ask whether Ms. James’ Audit Committee fulfilled its risk-oversight responsibilities – and how the same Board now invoking 'reputational risk' against BBRC has determined it has no concerns about Ms. James' record.

 

1

 

 

The Board’s announcement that Mariam Naficy – the director most responsible for failed M&A – will not stand for reelection validates our case for change but does not do enough to address stockholders’ concerns about weak management oversight and poor governance. For this reason, stockholders should vote against Ms. James at the 2026 annual meeting.

 

We support the operational turnaround underway and believe governance reform is necessary to sustain it – starting with the appointment of a new, independent Chair who will bring a fresh perspective and relevant skill sets. We urge stockholders to vote AGAINST Ms. James at this year’s annual meeting.”

 

***

 

White & Case LLP is serving as legal counsel, Saratoga Proxy Consulting LLC is serving as proxy solicitor and Longacre Square Partners LLC is serving as strategic advisor to BBRC.

 

Cautionary Statement Regarding Forward-Looking Statements

 

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities described herein in any state to any person. The information herein contains “forward-looking statements”. Specific forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and include, without limitation, words such as “may,” “will,” “expects,” “believes,” “anticipates,” “plans,” “estimates,” “projects,” “potential,” “targets,” “forecasts,” “seeks,” “could,” “should” or the negative of such terms or other variations on such terms or comparable terminology. Similarly, statements that describe our objectives, plans or goals are forward-looking. Forward-looking statements are subject to various risks and uncertainties and assumptions. There can be no assurance that any idea or assumption herein is, or will be proven, correct or that any of the objectives, plans or goals stated herein will ultimately be undertaken or achieved. If one or more of such risks or uncertainties materialize, or if the underlying assumptions of any of the BBRC Parties (as defined below) prove to be incorrect, the actual results may vary from outcomes indicated by these statements. Accordingly, forward-looking statements should not be regarded as a representation by any of the BBRC Parties that the future plans, estimates or expectations contemplated will ever be achieved.

 

Certain Information Concerning the Participants

 

The BBRC Parties have filed a preliminary proxy statement and accompanying GOLD proxy card with the Securities and Exchange Commission (the “SEC”) to be used to solicit proxies to vote AGAINST the reelection of a director nominee to the board of directors (“Board”) of Victoria’s Secret & Co. (“VSCO” or the “Company”) at the Company’s 2026 annual meeting of stockholders. Promptly after filing its definitive proxy statement with the SEC, BBRC expects to mail the BBRC Parties’ definitive proxy statement and accompanying GOLD proxy card to some or all of the stockholders entitled to vote at such meeting.

 

The participants in the proxy solicitation are BBRC, The BB Family International Trust (“BB Family Trust”), BBFIT Investments PTE Limited (“BBFIT”) and Brett Blundy (all of the foregoing persons, together, the “BBRC Parties”).

 

2

 

 

As of the date hereof, the BBRC Parties in the aggregate directly own 10,310,631 shares of common stock of VSCO, par value $0.01 per share (the “Common Stock”) as further detailed below. As of the date hereof, (i) BBRC as the trustee of the BB Family Trust, may be deemed to beneficially own the 10,310,631 shares of Common Stock owned in the aggregate by BBFIT and the BB Family Trust, (ii) the BB Family Trust beneficially owns 100 shares of Common Stock held in record name and, as the sole stockholder of BBFIT, may be deemed to beneficially own the 10,310,531 shares of Common Stock owned by BBFIT, (iii) BBFIT beneficially owns 10,310,531 shares of Common Stock, and (iv) Mr. Blundy, as a director and sole stockholder of BBRC, may be deemed to beneficially own the 10,310,631 shares of Common Stock owned in the aggregate by BBFIT and the BB Family Trust.

 

IMPORTANT INFORMATION AND WHERE TO FIND IT

 

THE BBRC PARTIES STRONGLY ADVISE ALL STOCKHOLDERS OF VSCO TO READ BOTH THE BBRC PARTIES’ PROXY STATEMENT AND VSCO’S PROXY STATEMENT AND OTHER PROXY MATERIALS AS THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. SUCH PROXY MATERIALS WILL BE AVAILABLE AT NO CHARGE ON THE SEC’S WEBSITE AT WWW.SEC.GOV. THE BBRC PARTIES’ DEFINITIVE PROXY STATEMENT, WHEN FILED, AND OTHER RELEVANT DOCUMENTS, WILL ALSO BE AVAILABLE ON THE SEC WEBSITE, FREE OF CHARGE. IN ADDITION, THE PARTICIPANTS WILL PROVIDE COPIES OF THEIR PROXY STATEMENT WITHOUT CHARGE, WHEN AVAILABLE, UPON REQUEST. REQUESTS FOR COPIES SHOULD BE DIRECTED TO THE PARTICIPANTS’ PROXY SOLICITOR, SARATOGA PROXY CONSULTING LLC (STOCKHOLDERS CAN CALL TOLL-FREE: +1 (888) 368-0379).

 

Contact

 

For Stockholders:

Saratoga Proxy Consulting LLC

John Ferguson / Joseph Mills, 212-257-1311

info@saratogaproxy.com

 

For Media:

Longacre Square Partners LLC

BBRC@longacresquare.com

  

3

FAQ

What is BBRC asking Victoria's Secret (VSCO) shareholders to do?

BBRC is asking shareholders to vote AGAINST reelecting Chair Donna James at the 2026 meeting, citing governance concerns and a $90 million settlement tied to past oversight.

How much of VSCO does BBRC own?

BBRC and affiliated participants state they own approximately 13% of outstanding shares, which they quantify as 10,310,631 shares of Common Stock in their filing.

What specific governance concerns does BBRC cite in the proxy statement?

BBRC cites Ms. James’ 25-year tenure, alleged oversight during the period that led to a $90 million settlement, and board decisions BBRC attributes to poor capital allocation including $625 million in repurchases.

Will BBRC provide proxy materials to shareholders?

Yes. BBRC filed a preliminary proxy statement and says it will mail a definitive proxy statement and GOLD proxy card to some or all stockholders after filing the definitive materials with the SEC.

Who is advising BBRC in this campaign?

BBRC discloses legal and advisory support: White & Case LLP (legal counsel), Saratoga Proxy Consulting LLC (proxy solicitor), and Longacre Square Partners LLC (strategic advisor).