Insider at NYSE: W plans sale of 36,497 Class A shares

An affiliate of NYSE: W filed a notice to sell 36,497 Class A shares with an aggregate market value of $3,886,930.50.

Rhea-AI Filing Summary

An affiliate of NYSE: W filed a notice to sell 36,497 Class A shares with an aggregate market value of $3,886,930.50. The planned sale is to be executed through Fidelity Brokerage Services LLC on the NYSE.

The securities come from restricted stock that vested on several dates in 2023 and 2024 and were received as compensation from the issuer. Class A shares outstanding were 106,879,786 as of the time stated in the notice, providing context for the size of the planned sale. The filer also reports a prior sale on 11/04/2025 of 9,612 Class A shares for gross proceeds of $982,346.40.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for W disclose?

It discloses that an affiliate of NYSE: W plans to sell 36,497 Class A shares with an aggregate market value of $3,886,930.50 on the NYSE through Fidelity Brokerage Services LLC.

How many W Class A shares are planned to be sold under this Form 144?

The notice states that 36,497 Class A shares are to be sold, with an indicated aggregate market value of $3,886,930.50.

How were the W shares in this Form 144 acquired?

The Class A shares were acquired through restricted stock vesting from the issuer on several dates in 2023 and 2024, and are described as compensation.

What prior sales of W shares does the Form 144 report?

It reports that Kate S. Gulliver sold 9,612 Class A shares on 11/04/2025 for $982,346.40 in gross proceeds.

How many W Class A shares are outstanding according to the notice?

The filing lists 106,879,786 Class A shares outstanding, giving context for the size of the planned 36,497-share sale.

Which broker and exchange are involved in the planned W share sale?

The planned sale will go through Fidelity Brokerage Services LLC, with the Class A shares traded on the NYSE.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 01/02/2026 - 02:05 PM EST Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001950170
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Gulliver Kate
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	36497	3886930.50	106879786	01/02/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	02/01/2023	Restricted Stock Vesting	Issuer			1680	02/01/2023	Compensation
Class A	07/01/2023	Restricted Stock Vesting	Issuer			16667	07/01/2023	Compensation
Class A	10/01/2023	Restricted Stock Vesting	Issuer			10828	10/01/2023	Compensation
Class A	04/01/2024	Restricted Stock Vesting	Issuer			3615	04/01/2024	Compensation
Class A	04/02/2024	Restricted Stock Vesting	Issuer			3707	04/02/2024	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Kate S. Gulliver 4 Copley Place Boston MA 02116	Class A	11/04/2025	9612	982346.40

144: Remarks and Signature

Remarks
Date of Notice	01/02/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jennifer Ruchti, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Kate S. Gulliver
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)