W Form 144: planned sale of 30,000 Class A shares (NYSE)

W — Notice of proposed sale under Form 144.

Rhea-AI Filing Summary

W — Notice of proposed sale under Form 144. A holder filed to sell 30,000 Class A shares through Fidelity Brokerage Services LLC with an aggregate market value of $3,152,697.67. The shares are listed on the NYSE, with an approximate sale date of 10/28/2025. The filing lists 105,002,641 shares outstanding. The 30,000 shares were acquired as Founders Shares on 01/01/2002 as Compensation.

The filing also lists sales in the past three months by the reporting persons, including Steven K. Conine and the Conine Family Foundation. Examples include: 199,473 shares for $15,637,743.32 on 08/13/2025; 120,000 shares for $9,860,419.03 on 10/23/2025; and 5,000 shares by the Foundation for $392,100.00 on 10/10/2025. These entries document recent transactions alongside the planned sale.

Insights

Capital markets counsel

Form 144 lists a planned 30,000‑share sale with recent sale history.

Form 144 is a notice of intent to sell restricted or control securities. Here, the filer indicates a plan to sell $3,152,697.67 of Class A shares (30,000 shares) on the NYSE around 10/28/2025, using Fidelity Brokerage Services LLC. The shares were originally acquired as Founders Shares on 01/01/2002 as compensation.

The document also lists prior transactions in the last three months, including Steven K. Conine selling 199,473 shares for $15,637,743.32 on 08/13/2025 and 120,000 shares for $9,860,419.03 on 10/23/2025, plus Foundation sales such as 5,000 shares for $392,100.00 on 10/10/2025. Actual executions and sizes can vary from notices.

This filing is administrative in nature and does not, by itself, change company operations or capital structure. Any market impact, if any, depends on execution details disclosed in future transaction records.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does W’s latest Form 144 filing disclose?

It notices a planned sale of 30,000 Class A shares on the NYSE via Fidelity Brokerage Services LLC, with an aggregate market value of $3,152,697.67.

When is the planned sale date for W’s shares under Form 144?

The filing lists an approximate sale date of 10/28/2025.

How many shares of W are outstanding as referenced in the filing?

The filing cites 105,002,641 shares outstanding.

How and when were the 30,000 shares to be sold acquired?

They were acquired as Founders Shares on 01/01/2002 as Compensation.

Which broker and exchange are named for the proposed W share sale?

The broker is Fidelity Brokerage Services LLC, and the exchange is the NYSE.

What recent sales by related persons are listed for W?

Examples include Steven K. Conine selling 199,473 shares for $15,637,743.32 on 08/13/2025 and 120,000 shares for $9,860,419.03 on 10/23/2025.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 10/28/2025 - 04:23 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	30000	3152697.67	105002641	10/28/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			30000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/05/2025	8000	600000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/06/2025	7775	598825.18
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/07/2025	17752	1372129.91
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/11/2025	4000	288440.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/12/2025	1000	75000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/13/2025	199473	15637743.32
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/20/2025	85000	6806041.84
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	09/10/2025	5000	430750.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	09/22/2025	85000	7377476.42
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	10/10/2025	5000	392100.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/20/2025	85000	7042071.43
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/23/2025	120000	9860419.03

144: Remarks and Signature

Remarks	Sales on 08/05/2025, 08/11/2025, 08/12/2025, 09/10/2025, and 10/10/2025 are from the Conine Family Foundation account, of which Steven K. Conine is an account stakeholder and authorized individual.
Date of Notice	10/28/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/28/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Joshua Schmitt, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K. Conine.
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)