Insider and Foundation report Rule 144 Class A sales

W reported proposed Rule 144 sales of Class A common stock by insiders and related holders.

Rhea-AI Filing Summary

W reported proposed Rule 144 sales of Class A common stock by insiders and related holders. The filing lists multiple transactions by Steven K. Conine and the Conine Family Foundation, including sales such as Steven K. Conine: 120,000 shares on 02/23/2026 (93,050 shares listed on 02/23/2026) and Conine Family Foundation: 5,000 shares on 12/10/2025. Shares outstanding were 108,769,567 as of 02/26/2026.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transactions does the W Form 144 filing show?

The filing shows proposed Rule 144 sales of Class A shares by insiders and related holders. Examples include Steven K. Conine selling 120,000 shares and the Conine Family Foundation selling 5,000 shares on the dates listed.

Who are the primary sellers named in the W filing?

The primary sellers listed are Steven K. Conine and the Conine Family Foundation. Multiple sale dates and share amounts for each appear in the filing between 12/10/2025 and 02/23/2026.

What is the largest single sale reported in the excerpt?

The excerpt reports a sale of 150,000 shares by Steven K. Conine on 01/23/2026, and other large entries such as 120,000 shares on 12/23/2025, as listed in the filing.

Does the filing state how many shares were outstanding?

Yes; the filing lists 108,769,567 shares outstanding as of 02/26/2026, presented as an explicit figure and date in the securities information section.

Are proceeds or buyers identified in the Form 144 excerpt?

The excerpt provides sale dates and gross amounts for each transaction but does not identify specific buyers. Reported gross amounts accompany each sale line, e.g., $16,330,387.86 for certain entries.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 02/26/2026 - 04:40 PM EST Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	26950	2125423.20	108769567	02/26/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			26950	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	12/10/2025	5000	470500.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	12/11/2025	1000	100000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	12/23/2025	120000	12033108.74
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	12/26/2025	30000	3069976.63
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	01/12/2026	6000	686280.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	01/23/2026	150000	16330387.86
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	02/10/2026	5000	462750.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	02/23/2026	93050	6944576.76

144: Remarks and Signature

Remarks	The sales on 12/10/2025, 12/11/2025, 01/12/2026, and 02/10/2026 occurred in the Conine Family Foundation account, of which Steven K. Conine is an Account Stakeholder.
Date of Notice	02/26/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/28/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K. Conine
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)