STOCK TITAN

[Form 4] Wayfair Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Positive)
Form Type
4
Rhea-AI Filing Summary

Michael A. Kumin, a director of Wayfair Inc. (W) filed a Form 4 reporting an equity transaction dated 08/28/2025. The filing reports a 160-share acquisition of Class A common stock at $74.97 per share. Following the reported transaction the filing shows 260,577 shares beneficially owned directly by the reporting person, plus 56,000 shares indirectly held by TOF Capital and 4,000 shares indirectly held by a profit sharing plan trust. The filing explains the 160-share trade was executed in a separately managed account without the reporting person’s prior knowledge or specific direction and was reported promptly after the reporting person learned of it. The Form 4 is signed by an attorney-in-fact on behalf of Mr. Kumin.

Michael A. Kumin, amministratore di Wayfair Inc. (W), ha presentato un Modulo 4 che riporta una transazione azionaria datata 28/08/2025. La comunicazione segnala l’acquisto di 160 azioni di azioni ordinarie di Classe A al prezzo di $74,97 per azione. Dopo l’operazione descritta, il documento indica che la persona che presenta la dichiarazione possiede direttamente 260.577 azioni, più 56.000 azioni detenute indirettamente da TOF Capital e 4.000 azioni detenute indirettamente da un trust di profit sharing. Nel modulo si precisa che l’acquisto di 160 azioni è stato eseguito in un conto gestito separatamente senza la previa conoscenza o istruzioni specifiche del dichiarante e che è stato segnalato prontamente non appena questi ne è venuto a conoscenza. Il Modulo 4 è firmato da un procuratore a nome del sig. Kumin.

Michael A. Kumin, director de Wayfair Inc. (W), presentó un Formulario 4 que informa una transacción de acciones con fecha 28/08/2025. El expediente notifica la adquisición de 160 acciones de acciones ordinarias Clase A a $74.97 por acción. Tras la operación, el documento indica que la persona informante posee directamente 260.577 acciones, además de 56.000 acciones mantenidas indirectamente por TOF Capital y 4.000 acciones mantenidas indirectamente por un fideicomiso de participación en beneficios. El formulario explica que la compra de 160 acciones se ejecutó en una cuenta gestionada por separado sin el conocimiento previo ni la dirección específica del informante y que se informó de ello tan pronto como tuvo conocimiento. El Formulario 4 está firmado por un apoderado en nombre del Sr. Kumin.

Michael A. Kumin은 Wayfair Inc.(W)의 이사로서 2025년 8월 28일160주 매수가 클래스 A 보통주 주당 $74.97에 이루어졌다고 기재되어 있습니다. 보고된 거래 이후, 제출서에는 보고인이 직접적으로 보유한 주식이 260,577주이며, TOF Capital이 간접 보유한 56,000주와 이익분배계획 신탁이 간접 보유한 4,000주가 있는 것으로 표시되어 있습니다. 제출서에는 이 160주 거래가 보고인의 사전 인지나 특정 지시 없이 별도로 관리되는 계좌에서 실행되었으며, 보고인이 이를 알게 된 즉시 신속히 보고되었음이 설명되어 있습니다. Form 4는 Kumin 씨를 대신해 법정대리인이 서명했습니다.

Michael A. Kumin, administrateur de Wayfair Inc. (W), a déposé un formulaire 4 signalant une opération sur titres datée du 28/08/2025. Le dépôt rapporte l’acquisition de 160 actions ordinaires de classe A au prix de 74,97 $ par action. Après l’opération déclarée, le document indique que la personne déclarante détient directement 260 577 actions, ainsi que 56 000 actions détenues indirectement par TOF Capital et 4 000 actions détenues indirectement par une fiducie de participation aux bénéfices. Le dépôt précise que l’achat de 160 actions a été exécuté dans un compte géré séparément sans la connaissance préalable ni les instructions spécifiques du déclarant et qu’il a été signalé dès que celui-ci en a eu connaissance. Le formulaire 4 est signé par un mandataire au nom de M. Kumin.

Michael A. Kumin, ein Direktor von Wayfair Inc. (W), hat ein Formular 4 eingereicht, das eine Aktientransaktion vom 28.08.2025 meldet. Die Einreichung berichtet über den Erwerb von 160 Aktien der Klasse-A-Stammaktien zu je $74,97. Nach der gemeldeten Transaktion zeigt die Meldung, dass die meldepflichtige Person unmittelbar 260.577 Aktien besitzt, zuzüglich 56.000 Aktien, die indirekt von TOF Capital gehalten werden, und 4.000 Aktien, die indirekt von einem Gewinnbeteiligungstreuhand gehalten werden. In der Einreichung wird erläutert, dass der Kauf von 160 Aktien in einem separat verwalteten Konto ohne vorherige Kenntnis oder ausdrückliche Weisung der meldenden Person ausgeführt wurde und umgehend gemeldet wurde, nachdem die Person davon erfahren hatte. Das Formular 4 ist von einem Bevollmächtigten im Namen von Herrn Kumin unterzeichnet.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Small, non-material 160-share purchase reported; overall ownership position remains substantial and largely unchanged.

The reported 160-share transaction at $74.97 is immaterial relative to the reported beneficial ownership totals. The filing discloses that the trade occurred in a separately managed account without the reporting person’s prior knowledge or direction, and that the reporting person reported promptly after learning of the trade. For investors monitoring insider buying or selling, this transaction does not meaningfully change the insider's stake.

TL;DR: Filing documents adequate disclosure; notes a trade executed without prior director direction, then promptly reported.

The Form 4 provides required disclosure of the transaction and clarifying explanations about ownership structures: direct holdings of 260,577 shares and indirect holdings through TOF Capital and a profit sharing trust. The explanation that the separate account executed the trade without prior direction is factual and highlights the importance of monitoring delegated accounts. The signature by an attorney-in-fact is included, meeting filing formalities.

Michael A. Kumin, amministratore di Wayfair Inc. (W), ha presentato un Modulo 4 che riporta una transazione azionaria datata 28/08/2025. La comunicazione segnala l’acquisto di 160 azioni di azioni ordinarie di Classe A al prezzo di $74,97 per azione. Dopo l’operazione descritta, il documento indica che la persona che presenta la dichiarazione possiede direttamente 260.577 azioni, più 56.000 azioni detenute indirettamente da TOF Capital e 4.000 azioni detenute indirettamente da un trust di profit sharing. Nel modulo si precisa che l’acquisto di 160 azioni è stato eseguito in un conto gestito separatamente senza la previa conoscenza o istruzioni specifiche del dichiarante e che è stato segnalato prontamente non appena questi ne è venuto a conoscenza. Il Modulo 4 è firmato da un procuratore a nome del sig. Kumin.

Michael A. Kumin, director de Wayfair Inc. (W), presentó un Formulario 4 que informa una transacción de acciones con fecha 28/08/2025. El expediente notifica la adquisición de 160 acciones de acciones ordinarias Clase A a $74.97 por acción. Tras la operación, el documento indica que la persona informante posee directamente 260.577 acciones, además de 56.000 acciones mantenidas indirectamente por TOF Capital y 4.000 acciones mantenidas indirectamente por un fideicomiso de participación en beneficios. El formulario explica que la compra de 160 acciones se ejecutó en una cuenta gestionada por separado sin el conocimiento previo ni la dirección específica del informante y que se informó de ello tan pronto como tuvo conocimiento. El Formulario 4 está firmado por un apoderado en nombre del Sr. Kumin.

Michael A. Kumin은 Wayfair Inc.(W)의 이사로서 2025년 8월 28일160주 매수가 클래스 A 보통주 주당 $74.97에 이루어졌다고 기재되어 있습니다. 보고된 거래 이후, 제출서에는 보고인이 직접적으로 보유한 주식이 260,577주이며, TOF Capital이 간접 보유한 56,000주와 이익분배계획 신탁이 간접 보유한 4,000주가 있는 것으로 표시되어 있습니다. 제출서에는 이 160주 거래가 보고인의 사전 인지나 특정 지시 없이 별도로 관리되는 계좌에서 실행되었으며, 보고인이 이를 알게 된 즉시 신속히 보고되었음이 설명되어 있습니다. Form 4는 Kumin 씨를 대신해 법정대리인이 서명했습니다.

Michael A. Kumin, administrateur de Wayfair Inc. (W), a déposé un formulaire 4 signalant une opération sur titres datée du 28/08/2025. Le dépôt rapporte l’acquisition de 160 actions ordinaires de classe A au prix de 74,97 $ par action. Après l’opération déclarée, le document indique que la personne déclarante détient directement 260 577 actions, ainsi que 56 000 actions détenues indirectement par TOF Capital et 4 000 actions détenues indirectement par une fiducie de participation aux bénéfices. Le dépôt précise que l’achat de 160 actions a été exécuté dans un compte géré séparément sans la connaissance préalable ni les instructions spécifiques du déclarant et qu’il a été signalé dès que celui-ci en a eu connaissance. Le formulaire 4 est signé par un mandataire au nom de M. Kumin.

Michael A. Kumin, ein Direktor von Wayfair Inc. (W), hat ein Formular 4 eingereicht, das eine Aktientransaktion vom 28.08.2025 meldet. Die Einreichung berichtet über den Erwerb von 160 Aktien der Klasse-A-Stammaktien zu je $74,97. Nach der gemeldeten Transaktion zeigt die Meldung, dass die meldepflichtige Person unmittelbar 260.577 Aktien besitzt, zuzüglich 56.000 Aktien, die indirekt von TOF Capital gehalten werden, und 4.000 Aktien, die indirekt von einem Gewinnbeteiligungstreuhand gehalten werden. In der Einreichung wird erläutert, dass der Kauf von 160 Aktien in einem separat verwalteten Konto ohne vorherige Kenntnis oder ausdrückliche Weisung der meldenden Person ausgeführt wurde und umgehend gemeldet wurde, nachdem die Person davon erfahren hatte. Das Formular 4 ist von einem Bevollmächtigten im Namen von Herrn Kumin unterzeichnet.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kumin Michael Andrew

(Last) (First) (Middle)
C/O WAYFAIR INC.
4 COPLEY PLACE

(Street)
BOSTON MA 02116

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Wayfair Inc. [ W ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
08/28/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/28/2025 P(1) 160 A $74.97 260,577(2) D
Class A Common Stock 56,000 I By TOF Capital(3)
Class A Common Stock 4,000 I By Profit Sharing Plan Trust(4)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The reported transaction was executed, without the prior knowledge or specific direction of the Reporting Person, in a separately managed account. The Reporting Person was not immediately made aware of the transaction but reported it promptly after learning of the transaction.
2. Includes 160 shares held in a separately managed account for the benefit of the reporting person.
3. The reporting person is the managing member of TOF Capital, which directly owns the reported securities.
4. Shares held by Great Hill Partners Profit Sharing Plan Trust, a retirement trust, for the benefit of the reporting person.
Remarks:
/s/ Enrique Colbert, as Attorney-in-Fact for Michael A. Kumin 09/04/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
Wayfair Inc

NYSE:W

W Rankings

W Latest News

W Latest SEC Filings

W Stock Data

10.74B
96.52M
4.54%
112.99%
15.11%
Internet Retail
Retail-catalog & Mail-order Houses
Link
United States
BOSTON