Wix.com (WIX) executive lines up preplanned stock sale

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) received a Rule 144 notice relating to a proposed sale of its ordinary shares by officer Nir Zohar. The filing lists a proposed sale of 29,026 shares through Oppenheimer & Co. Inc., with an aggregate market value of $2,450,374.92, and indicates that these securities stem from 152,934 shares acquired on 09/11/2019 upon exercise of employee stock options. It also notes that 974 shares were sold in the past three months for $83,064.19. The planned sales are pursuant to a Rule 10b5-1 trading plan adopted on 03/26/2026.

Key Figures

Proposed shares to be sold: 29,026 shares Aggregate market value of proposed sale: $2,450,374.92 Shares outstanding: 54,989,523 shares +5 more

8 metrics

Proposed shares to be sold 29,026 shares Ordinary shares proposed for sale through Oppenheimer & Co. Inc.

Aggregate market value of proposed sale $2,450,374.92 Value of 29,026 ordinary shares to be sold

Shares outstanding 54,989,523 shares Ordinary shares of Wix.com Ltd. outstanding

Securities acquired upon option exercise 152,934 shares Ordinary shares acquired on 09/11/2019 upon exercise of employee stock options

Shares sold in past 3 months 974 shares Ordinary shares sold on 08/24/2026

Value of shares sold in past 3 months $83,064.19 Aggregate sale value for 974 shares on 08/24/2026

10b5-1 plan adoption date 03/26/2026 Date the Rule 10b5-1 trading plan was adopted

Approximate date of proposed sale 08/25/2026 Approximate sale date for the proposed 29,026-share transaction

Key Terms

Rule 144, Rule 10b5-1 trading plan, ordinary shares, employee stock options

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Rule 10b5-1 trading plan regulatory

"The securities are being sold pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

ordinary shares financial

"Ordinary shares | Oppenheimer & Co. Inc."

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

employee stock options financial

"Shares acquired upon exercise of employee stock options"

Employee stock options are contracts that give workers the right to buy a company's shares at a set price sometime in the future, like a coupon that lets you purchase stock at today’s price later on. Investors care because they align employees’ incentives with company performance and create a potential future claim on shares that can reduce existing owners’ percentage and add to a company’s reported compensation costs.

FAQ

What does the Form 144 filing disclose for Wix.com Ltd. (WIX)?

It discloses that officer Nir Zohar plans to sell Wix.com Ltd. ordinary shares under Rule 144, with a proposed sale of 29,026 shares through Oppenheimer & Co. Inc., tied to shares acquired from stock option exercises.

How many WIX shares are proposed to be sold under this Form 144?

The notice lists a proposed sale of 29,026 ordinary shares of Wix.com Ltd., with an aggregate market value of $2,450,374.92, to be sold through Oppenheimer & Co. Inc. on or about 08/25/2026.

What is the origin of the shares covered by this WIX Form 144?

The securities to be sold are 152,934 ordinary shares of Wix.com Ltd. that were acquired on 09/11/2019 upon exercise of employee stock options, with the Form 144 covering a portion of these shares for potential sale.

Were any WIX shares already sold recently by the reporting person?

Yes. The filing states that 974 ordinary shares of Wix.com Ltd. were sold on 08/24/2026 for an aggregate value of $83,064.19 during the past three months.

Is the planned WIX share sale under a Rule 10b5-1 trading plan?

Yes. The remarks state that the securities are being sold pursuant to a Rule 10b5-1 trading plan that was adopted on 03/26/2026, providing for pre-arranged trading instructions for the seller.

How many Wix.com Ltd. shares are shown as outstanding in this Form 144?

The filing lists 54,989,523 ordinary shares of Wix.com Ltd. as outstanding in the securities information section, providing context for the size of the proposed sale.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/25/2026 - 04:27 PM Accepted by SEC EDGAR 08/25/2026 - 04:26 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001975805
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wix.com Ltd.
SEC File Number	001-36158
Address of Issuer	5 Yunitsman St. Tel Aviv ISRAEL 6936025
Phone	97235454900
Name of Person for Whose Account the Securities are To Be Sold	Nir Zohar
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Ordinary shares	Oppenheimer & Co. Inc. 85 Broad St. New York NY 10004	29026	2450374.92	54989523	08/25/2026	Nasdaq

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Ordinary shares	09/11/2019	Shares acquired upon exercise of employee stock options	Wix.com Ltd.			152934	09/11/2019	Cash payment upon exercise of stock options

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Nir Zohar 5 Yunitsman St. Tel Aviv L3 6936025	Ordinary shares	08/24/2026	974	83064.19

144: Remarks and Signature

Remarks	The securities are being sold pursuant to a Rule 10b5-1 trading plan adopted on 03/26/2026
Date of Notice	08/25/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/26/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Nir Zohar By: /s/ Liron Avigdor Title: Authorized Signatory, Oppenheimer Israel (pursuant to delegation)
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)