Wix.com director plans $470K share sale

Wix.com Ltd. (WIX) has a notice of proposed insider sales filed for director Ron Gutler under Rule 144.

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) has a notice of proposed insider sales filed for director Ron Gutler under Rule 144. The notice covers up to 5,718 ordinary shares to be sold through Oppenheimer & Co. Inc., with an aggregate market value of $470,534.22 and 54,989,523 shares of this class outstanding as context.

The shares are to be sold on or about August 27, 2026 on Nasdaq and will come from shares acquired upon the cash exercise of employee stock options in Wix.com Ltd. The sales are planned under a Rule 10b5-1 trading plan adopted on November 25, 2025.

Key Figures

Shares to be sold: 5,718 shares Aggregate market value: $470,534.22 Shares outstanding: 54,989,523 shares +2 more

5 metrics

Shares to be sold 5,718 shares Ordinary shares of Wix.com Ltd. covered by the Rule 144 notice

Aggregate market value $470,534.22 Aggregate market value of the 5,718 ordinary shares proposed to be sold

Shares outstanding 54,989,523 shares Number of ordinary shares of Wix.com Ltd. outstanding

Proposed sale date 08/27/2026 Approximate date of sale of the ordinary shares on Nasdaq

Rule 10b5-1 plan adoption date 11/25/2025 Date the trading plan governing these sales was adopted

Key Terms

Rule 144, Rule 10b5-1 trading plan, aggregate market value, employee stock options

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Rule 10b5-1 trading plan regulatory

"The securities are being sold pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

aggregate market value financial

"5718 | 470534.22 | 54989523 | 08/27/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

employee stock options financial

"Shares acquired upon exercise of employee stock options"

Employee stock options are contracts that give workers the right to buy a company's shares at a set price sometime in the future, like a coupon that lets you purchase stock at today’s price later on. Investors care because they align employees’ incentives with company performance and create a potential future claim on shares that can reduce existing owners’ percentage and add to a company’s reported compensation costs.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider sale has been filed for Wix.com Ltd. (WIX)?

Director Ron Gutler filed a Rule 144 notice covering the proposed sale of up to 5,718 ordinary shares of Wix.com Ltd., to be executed through Oppenheimer & Co. Inc. on Nasdaq.

What is the value of the Wix (WIX) shares covered by this Form 144?

The Form 144 lists an aggregate market value of $470,534.22 for the 5,718 ordinary shares of Wix.com Ltd. covered by the proposed sale.

How many Wix.com Ltd. (WIX) shares are outstanding according to this notice?

The notice states that there are 54,989,523 ordinary shares of Wix.com Ltd. outstanding, provided as context alongside the 5,718 shares proposed for sale.

When are the Wix (WIX) shares expected to be sold under this Form 144?

The proposed sale date in the notice is on or about August 27, 2026, with the shares to be sold on Nasdaq under Rule 144.

How were the Wix.com Ltd. (WIX) shares to be sold acquired?

The shares to be sold are described as shares acquired upon exercise of employee stock options of Wix.com Ltd., with a cash payment upon exercise of stock options as the form of payment.

Is the Wix (WIX) insider sale under a Rule 10b5-1 trading plan?

Yes. The remarks state that the securities are being sold pursuant to a Rule 10b5-1 trading plan adopted on November 25, 2025 for director Ron Gutler.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/27/2026 - 09:31 AM EDT Accepted by SEC EDGAR 08/27/2026 - 09:30 AM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001967428
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wix.com Ltd.
SEC File Number	001-36158
Address of Issuer	5 Yunitsman St. Tel Aviv ISRAEL 6936025
Phone	97235454900
Name of Person for Whose Account the Securities are To Be Sold	Ron Gutler
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Ordinary shares	Oppenheimer & Co. Inc. 85 Broad St. New York NY 10004	5718	470534.22	54989523	08/27/2026	Nasdaq

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Ordinary shares	08/27/2026	Shares acquired upon exercise of employee stock options	Wix.com Ltd.			5718	08/27/2026	Cash payment upon exercise of stock options

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	The securities are being sold pursuant to a Rule 10b5-1 trading plan adopted on 11/25/2025
Date of Notice	08/27/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/25/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Ron Gutler By: /s/ Yohanan Azriel Title: Authorized Signatory, Oppenheimer Israel (pursuant to delegation)
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)