Wix.com officer plans sale of 654 shares

Avishai Abrahami plans to sell 654 Wix shares on Sept. 1 via Rule 144, with proceeds coming from payroll deductions.

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) disclosed that company officer Avishai Abrahami has filed a notice under Rule 144 for a planned sale of 654 ordinary shares through Oppenheimer & Co. Inc. The shares were acquired on August 31, 2026 under an Employee Stock Purchase Plan and are proposed to be sold on September 1, 2026 on Nasdaq, with payment made via payroll deductions.

Key Figures

Ordinary shares to be sold under Rule 144: 654 shares Aggregate value for block of ordinary shares: 57,715.50 Acquisition date of shares: August 31, 2026 +1 more

4 metrics

Ordinary shares to be sold under Rule 144 654 shares Planned sale for the account of Avishai Abrahami

Aggregate value for block of ordinary shares 57,715.50 Corresponding value for the 654 ordinary shares indicated in the securities information

Acquisition date of shares August 31, 2026 Date shares were acquired under Employee Stock Purchase Plan

Proposed sale date September 1, 2026 Planned date of sale on Nasdaq

Key Terms

Rule 144, Employee Stock Purchase Plan, ordinary shares

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Employee Stock Purchase Plan financial

"Employee Stock Purchase Plan | Wix.com Ltd."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

ordinary shares financial

"Ordinary shares | Oppenheimer & Co. Inc."

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

FAQ

What insider sale is being reported for Wix.com Ltd. (WIX) in this Form 144?

The filing reports that officer Avishai Abrahami has filed to sell 654 ordinary shares of Wix.com Ltd. under Rule 144 through Oppenheimer & Co. Inc. on September 1, 2026.

How many Wix (WIX) shares does Avishai Abrahami plan to sell and at what total value?

Avishai Abrahami plans to sell 654 ordinary shares of Wix.com Ltd. The securities information line shows a corresponding value of 57,715.50 for this block of shares.

When and how were the Wix (WIX) shares to be sold under this Form 144 acquired?

The 654 ordinary shares to be sold were acquired on August 31, 2026 under an Employee Stock Purchase Plan, with consideration paid in cash via payroll deductions.

On which market are the Wix (WIX) shares in this Form 144 expected to be sold?

The ordinary shares covered by this notice are indicated for sale on Nasdaq as part of the planned Rule 144 transaction on September 1, 2026.

Who is the broker handling the planned Wix (WIX) Rule 144 sale for Avishai Abrahami?

The planned sale of 654 ordinary shares of Wix.com Ltd. for Avishai Abrahami under Rule 144 is being handled by Oppenheimer & Co. Inc..

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/02/2026 - 08:06 AM Accepted by SEC EDGAR 09/02/2026 - 08:06 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001969583
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wix.com Ltd.
SEC File Number	001-36158
Address of Issuer	5 Yunitsman St. Tel Aviv ISRAEL 6936025
Phone	97235454900
Name of Person for Whose Account the Securities are To Be Sold	Avishai Abrahami
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Ordinary shares	Oppenheimer & Co. Inc. 85 Broad St. New York NY 10004	654	57715.50	54989523	09/01/2026	Nasdaq

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Ordinary shares	08/31/2026	Employee Stock Purchase Plan	Wix.com Ltd.			654	08/31/2026	Cash Via Payroll deductions

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	09/01/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Avishai Abrahami By: /s/ Meirav Shemesh Title: Authorized Signatory, Oppenheimer Israel (pursuant to delegation)
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)