Wix.com president trades 647 shares at $59.89–$95

Wix insiders sold 647 shares on Sept. 1, 2026 at a higher price, leaving net share holdings unchanged, with no Rule 10b5-1 plan cited.

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) reported insider trading activity by President Zohar Nir involving its ordinary shares. On August 31, 2026, Nir and a spouse-held account purchased a total of 647 shares, which a footnote states were acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan. On September 1, 2026, the same number of shares were sold from the direct and spouse-held accounts at a higher price, resulting in a net neutral share change in the reported transactions. No Rule 10b5-1 trading plan is reported.

Insider Trade Summary

4 transactions reported

Mixed 4 txns

Insider Zohar Nir

Role President

Bought 647 shs ($39K)

Sold 647 shs ($61K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1	376	$95.00	$36K
Sale	Ordinary Shares F1	271	$95.00	$26K
Purchase	Ordinary Shares F1	376	$59.89	$23K
Purchase	Ordinary Shares F1	271	$59.89	$16K

Holdings After Transaction: Ordinary Shares — 554,201 shares (Direct); Ordinary Shares — 108,475 shares (Indirect, Held by Spouse)

Footnotes (1)

1. F1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Key Figures

Direct shares purchased: 376 shares at $59.89 per share Indirect shares purchased (spouse-held): 271 shares at $59.89 per share Direct shares sold: 376 shares at $95.00 per share +3 more

6 metrics

Direct shares purchased 376 shares at $59.89 per share Ordinary Shares purchased on August 31, 2026, held directly

Indirect shares purchased (spouse-held) 271 shares at $59.89 per share Ordinary Shares purchased on August 31, 2026, held by spouse

Direct shares sold 376 shares at $95.00 per share Ordinary Shares sold on September 1, 2026, held directly

Indirect shares sold (spouse-held) 271 shares at $95.00 per share Ordinary Shares sold on September 1, 2026, held by spouse

Total shares purchased 647 shares Aggregate of purchases on August 31, 2026 across direct and spouse-held accounts

Total shares sold 647 shares Aggregate of sales on September 1, 2026 across direct and spouse-held accounts

Key Terms

Ordinary Shares, Employee Share Purchase Plan (ESPP), indirect ownership, Rule 10b5-1 trading plan

4 terms

Ordinary Shares financial

"The transactions involved the company’s Ordinary Shares on August 31, 2026"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

Employee Share Purchase Plan (ESPP) financial

"ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP)"

indirect ownership financial

"a portion of the Ordinary Shares is reported as indirect ownership held by spouse"

Rule 10b5-1 trading plan regulatory

"No Rule 10b5-1 trading plan is reported for these transactions"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

FAQ

What insider transactions did WIX President Zohar Nir report in this Form 4?

Zohar Nir reported buying 647 ordinary shares of Wix.com Ltd. on August 31, 2026, and selling 647 shares on September 1, 2026, through direct and spouse-held accounts, resulting in no net change in reported share holdings.

At what prices were WIX shares bought and sold in Zohar Nir’s transactions?

The reported purchases on August 31, 2026 were at $59.89 per share, and the reported sales on September 1, 2026 were at $95.00 per share, for both the direct and spouse-held ordinary share positions.

Were Zohar Nir’s WIX share purchases made under an employee plan?

Yes. A footnote states the ordinary shares acquired on August 31, 2026 consisted of shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP).

Did these WIX insider trades occur under a Rule 10b5-1 trading plan?

No. The filing’s Rule 10b5-1 checkbox is not marked as affirming a plan, and no footnote indicates that the reported transactions were made under a Rule 10b5-1 trading plan.

Do the reported WIX transactions involve shares held by Zohar Nir’s spouse?

Yes. In addition to directly held shares, the filing reports transactions in ordinary shares held by spouse, treated as indirect ownership, for both the August 31, 2026 purchases and the September 1, 2026 sales.

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Available on EDGAR 09/02/2026 - 10:23 AM Accepted by SEC EDGAR 09/02/2026 - 10:22 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Zohar Nir

(Last) (First) (Middle)

5 YUNITSMAN

(Street)

TEL AVIV

(City) (State) (Zip)

ISRAEL

(Country)

2. Issuer Name and Ticker or Trading Symbol
Wix.com Ltd. [ WIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/31/2026		P		376(1)	A	$59.89	554,577	D
Ordinary Shares	09/01/2026		S		376(1)	D	$95	554,201	D
Ordinary Shares	08/31/2026		P		271(1)	A	$59.89	108,746	I	Held by Spouse
Ordinary Shares	09/01/2026		S		271(1)	D	$95	108,475	I	Held by Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Remarks:

	/s/ Yoni Picard, Attorney-in-fact	09/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)