Wix.com director sells 5,718 shares in plan trade

Wix.com Ltd. (WIX) reported that director Ron Gutler sold a total of 5,718 Ordinary Shares on August 27, 2026 in four open-market transactions.

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) reported that director Ron Gutler sold a total of 5,718 Ordinary Shares on August 27, 2026 in four open-market transactions. The reported weighted average prices were $86.51 (range $86.50–$86.53), $85.93 (range $85.48–$86.47), $85.08 (range $84.47–$85.46) and $83.00 (range $82.90–$83.63) per share.

The filing states that these sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Ron Gutler on November 25, 2025. No post-transaction share balance for Gutler is provided in this filing.

Insider Trade Summary 10b5-1

Net Seller: 5,718 shares

Net Sell 4 txns

Insider Gutler Ron

Role Director

Sold 5,718 shs ($488K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1, F2	269	$86.51	$23K
Sale	Ordinary Shares F3, F2	3,901	$85.93	$335K
Sale	Ordinary Shares F4, F2	704	$85.08	$60K
Sale	Ordinary Shares F5, F2	844	$83.00	$70K

Holdings After Transaction: Ordinary Shares — 15,631 shares (Direct)

Footnotes (5)

1. F1. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $86.50 to $86.53, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
2. F2. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 plan adopted by the reporting person on November 25, 2025.
3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $85.48 to $86.47, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
4. F4. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $84.47 to $85.46, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
5. F5. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $82.90 to $83.63, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Key Figures

Total shares sold: 5,718 Ordinary Shares Shares sold at $86.51: 269 Ordinary Shares at $86.51 per share Shares sold at $85.93: 3,901 Ordinary Shares at $85.93 per share +3 more

6 metrics

Total shares sold 5,718 Ordinary Shares Aggregate non-derivative sales by Ron Gutler on 2026-08-27

Shares sold at $86.51 269 Ordinary Shares at $86.51 per share Weighted average price; range $86.50–$86.53 on 2026-08-27

Shares sold at $85.93 3,901 Ordinary Shares at $85.93 per share Weighted average price; range $85.48–$86.47 on 2026-08-27

Shares sold at $85.08 704 Ordinary Shares at $85.08 per share Weighted average price; range $84.47–$85.46 on 2026-08-27

Shares sold at $83.00 844 Ordinary Shares at $83.00 per share Weighted average price; range $82.90–$83.63 on 2026-08-27

Rule 10b5-1 plan adoption date November 25, 2025 Adoption date of trading plan under which the reported sales were effected

Key Terms

Rule 10b5-1 plan, weighted average price, Ordinary Shares

3 terms

Rule 10b5-1 plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 plan"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Ordinary Shares financial

"security_title: "Ordinary Shares""

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did WIX director Ron Gutler report in this Form 4?

Ron Gutler reported selling 5,718 Ordinary Shares of Wix.com Ltd. on August 27, 2026 in four open-market transactions, according to the Form 4 data.

At what prices did Ron Gutler sell WIX shares on August 27, 2026?

The reported weighted average sale prices were $86.51, $85.93, $85.08 and $83.00 per WIX Ordinary Share, with each figure representing a weighted average price over a stated intraday range.

How many WIX shares did Ron Gutler sell in total in this filing?

The Form 4 shows that Ron Gutler sold a total of 5,718 Ordinary Shares of WIX in non-derivative transactions on August 27, 2026.

Were Ron Gutler’s WIX share sales under a Rule 10b5-1 plan?

Yes. A footnote states the sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 plan adopted by Ron Gutler on November 25, 2025.

Does this WIX Form 4 show any derivative transactions by Ron Gutler?

No. The Form 4 data indicates only non-derivative transactions in Ordinary Shares and shows no derivative transactions or remaining derivative positions in the derivative summary.

Does the Form 4 disclose Ron Gutler’s remaining WIX share holdings after these sales?

No. For each transaction, the field for total shares following transaction is blank, so the filing does not state Ron Gutler’s post-sale share balance.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/31/2026 - 09:13 AM EDT Accepted by SEC EDGAR 08/31/2026 - 09:13 AM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Gutler Ron

(Last) (First) (Middle)

5 YUNITSMAN

(Street)

TEL AVIV 6936025

(City) (State) (Zip)

ISRAEL

(Country)

2. Issuer Name and Ticker or Trading Symbol
Wix.com Ltd. [ WIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/27/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/27/2026		S		269	D	$86.51(1)	21,080(2)	D
Ordinary Shares	08/27/2026		S		3,901	D	$85.93(3)	17,179(2)	D
Ordinary Shares	08/27/2026		S		704	D	$85.08(4)	16,475(2)	D
Ordinary Shares	08/27/2026		S		844	D	$83(5)	15,631(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $86.50 to $86.53, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

2. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 plan adopted by the reporting person on November 25, 2025.

3. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $85.48 to $86.47, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

4. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $84.47 to $85.46, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

5. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $82.90 to $83.63, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Remarks:

	/s/ Yoni Picard, Attorney-in-fact	08/31/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)