Wix.com president sells 30,000 shares at ~$85

Wix.com Ltd. (WIX) President Zohar Nir reported open‑market sales of a total of 30,000 Ordinary Shares over two days.

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) President Zohar Nir reported open‑market sales of a total of 30,000 Ordinary Shares over two days. On August 25, 2026, he sold 15,283 shares at a weighted average price of $85.92 (within a disclosed range of $85.64–$86.24) and 13,743 shares at a weighted average price of $85.22 (range $85.00–$85.62). On August 24, 2026, he sold 974 shares at a weighted average price of $85.28 (range $85.00–$85.75). The filing states these sales were effected under a Rule 10b5‑1 trading plan adopted on March 26, 2026. A separate entry shows 108,475 Ordinary Shares held indirectly through his spouse.

Insider Trade Summary 10b5-1

Net Seller: 30,000 shares

Net Sell 4 txns

Insider Zohar Nir

Role President

Sold 30,000 shs ($2.57M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F3, F2	15,283	$85.92	$1.31M
Sale	Ordinary Shares F4, F2	13,743	$85.22	$1.17M
Sale	Ordinary Shares F1, F2	974	$85.28	$83K
holding	Ordinary Shares	--	--	--

Holdings After Transaction: Ordinary Shares — 554,201 shares (Direct); Ordinary Shares — 108,475 shares (Indirect, Held by Spouse)

Footnotes (4)

1. F1. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $85.00 to $85.75, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
2. F2. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 plan adopted by the reporting person on March 26, 2026.
3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $85.64 to $86.24, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
4. F4. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $85.00 to $85.62, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Key Figures

Shares sold on August 24, 2026: 974 Ordinary Shares Weighted average price on August 24, 2026: $85.28 per share Shares sold on August 25, 2026 (first group): 15,283 Ordinary Shares +5 more

8 metrics

Shares sold on August 24, 2026 974 Ordinary Shares Open‑market sale at a weighted average price of $85.28

Weighted average price on August 24, 2026 $85.28 per share Transactions ranged from $85.00 to $85.75, inclusive

Shares sold on August 25, 2026 (first group) 15,283 Ordinary Shares Open‑market sale at a weighted average price of $85.92

Weighted average price on August 25, 2026 (first group) $85.92 per share Transactions ranged from $85.64 to $86.24, inclusive

Shares sold on August 25, 2026 (second group) 13,743 Ordinary Shares Open‑market sale at a weighted average price of $85.22

Weighted average price on August 25, 2026 (second group) $85.22 per share Transactions ranged from $85.00 to $85.62, inclusive

Indirect holdings via spouse 108,475 Ordinary Shares Listed as “Held by Spouse” as of August 24, 2026

Net shares sold in reported transactions 30,000 Ordinary Shares Transaction summary net‑sell shares across three sales

Key Terms

Rule 10b5-1 plan, weighted average price, Ordinary Shares, Held by Spouse

4 terms

Rule 10b5-1 plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 plan"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average price financial

"The price reported in Column 4 is a weighted average price"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Ordinary Shares financial

"security_title": "Ordinary Shares""

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

Held by Spouse regulatory

"nature_of_ownership": "Held by Spouse""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did WIX President Zohar Nir report in this Form 4 filing for Wix.com Ltd. (WIX)?

He reported sales totaling 30,000 Ordinary Shares of Wix.com Ltd. over August 24–25, 2026 in open‑market transactions, along with an updated disclosure of 108,475 shares held indirectly through his spouse.

On what dates did Zohar Nir sell WIX shares and how many each day?

He sold Wix.com Ltd. shares on August 24, 2026 and August 25, 2026. On August 24 he sold 974 Ordinary Shares. On August 25 he sold 15,283 shares in one group of transactions and 13,743 shares in another.

What prices did Zohar Nir receive for his WIX share sales?

The reported prices are weighted average prices. On August 24, 2026, the weighted average price was $85.28 per share, with trades between $85.00 and $85.75. On August 25, prices averaged $85.92 (range $85.64–$86.24) and $85.22 (range $85.00–$85.62).

Were Zohar Nir’s WIX share sales under a Rule 10b5-1 trading plan?

Yes. A footnote states that the sale reported in this Form 4 was effected pursuant to a Rule 10b5‑1 plan adopted by the reporting person on March 26, 2026, and the form’s Rule 10b5‑1 checkbox is marked true.

How many WIX shares does Zohar Nir hold indirectly through his spouse?

The filing lists an indirect holding of 108,475 Ordinary Shares of Wix.com Ltd., described as “Held by Spouse.” This entry reflects shares attributed to him through his spouse rather than directly in his own name.

Does this Form 4 indicate any derivative securities or option exercises for WIX?

No. The reported transactions all involve non‑derivative Ordinary Shares, and the derivative securities summary shows no derivative transactions and no remaining derivative positions reported in this filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 08/26/2026 - 03:49 PM EDT Accepted by SEC EDGAR 08/26/2026 - 03:49 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Zohar Nir

(Last) (First) (Middle)

5 YUNITSMAN

(Street)

TEL AVIV

(City) (State) (Zip)

ISRAEL

(Country)

2. Issuer Name and Ticker or Trading Symbol
Wix.com Ltd. [ WIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/24/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/24/2026		S		974	D	$85.28(1)	583,227(2)	D
Ordinary Shares	08/25/2026		S		15,283	D	$85.92(3)	567,944(2)	D
Ordinary Shares	08/25/2026		S		13,743	D	$85.22(4)	554,201(2)	D
Ordinary Shares								108,475	I	Held by Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $85.00 to $85.75, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

2. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 plan adopted by the reporting person on March 26, 2026.

3. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $85.64 to $86.24, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

4. The price reported in Column 4 is a weighted average price. These shares were sold in transactions at prices ranging from $85.00 to $85.62, inclusive. The Reporting Person undertakes to provide to Wix, any security holder of Wix, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Remarks:

	/s/ Yoni Picard, Attorney-in-fact	08/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)