Wix.com Ltd. ownership update: Senvest Management, LLC and Richard Mashaal report beneficial ownership of 3,880,321 shares of Ordinary Shares, representing 6.7% of the class. The shares are held in accounts of Senvest Master Fund, LP and Senvest Technology Partners Master Fund, LP.
The filing ties the percentage to an aggregate 58,314,152 shares outstanding as of January 31, 2026, citing Exhibit 99.1 to a Schedule TO. Senvest Management is disclosed as investment manager and Mr. Mashaal as managing member; the Investment Vehicles hold the economic rights to dividends and sale proceeds.
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Insights
Senvest reports a significant passive stake in Wix at 6.7%
Senvest Management, LLC and Richard Mashaal are disclosed as reporting persons for 3,880,321 shares, held through identified investment vehicles. The filing is a beneficial-ownership disclosure under a passive reporting form and does not indicate trading intent.
Key dependencies include the January 31, 2026 share count used to compute the 6.7%. Future filings could show changes; this filing itself is an ownership snapshot.
Form type and disclosures align with passive reporting requirements
The Schedule 13G/A identifies the holdings as reported by Senvest Master Fund, LP and Senvest Technology Partners Master Fund, LP and states that those Investment Vehicles "have the right to receive and the power to direct the receipt of dividends" for holdings exceeding 5%.
Signatures dated 05/14/2026 complete the amendment. The filing is informational and does not assert transactional activity or changes in voting control beyond shared voting/dispositive power disclosure.
Key Figures
Shares owned:3,880,321 sharesPercent of class:6.7%Shares outstanding:58,314,152 shares+1 more
4 metrics
Shares owned3,880,321 sharesBeneficially owned by Senvest via investment vehicles
Percent of class6.7%Calculated using shares outstanding as of January 31, 2026
Shares outstanding58,314,152 sharesAggregate shares outstanding as of <date>January 31, 2026</date>
Filing signature date05/14/2026Signed amendment dates shown on the filing
"This statement is filed by Senvest Management, LLC and Richard Mashaal"
A Schedule 13G/A is an amended public filing with the U.S. securities regulator that updates a previous Schedule 13G, disclosing when an individual or group holds a substantial (typically over 5%) stake in a company and is claiming a passive, non‑controlling intent. Investors monitor these updates because rising or falling holdings can signal changing confidence, potential future moves, or shifts in voting power — like watching a public ledger where large shareholders quietly adjust their positions.
Investment Vehiclesfinancial
"held in the account of Senvest Master Fund, LP and Senvest Technology Partners Master Fund, LP"
Beneficial ownershipregulatory
"Amount beneficially owned: The information required by Item 4(a) is set forth"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. 1)
Wix.com Ltd.
(Name of Issuer)
Ordinary Shares, par value NIS 0.01 per share
(Title of Class of Securities)
M98068105
(CUSIP Number)
03/31/2026
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
schemaVersion:
SCHEDULE 13G
CUSIP Number(s):
M98068105
1
Names of Reporting Persons
Senvest Management, LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,880,321.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,880,321.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,880,321.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
6.7 %
12
Type of Reporting Person (See Instructions)
IA, OO
SCHEDULE 13G
CUSIP Number(s):
M98068105
1
Names of Reporting Persons
Richard Mashaal
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
CANADA (FEDERAL LEVEL)
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
3,880,321.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
3,880,321.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
3,880,321.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
6.7 %
12
Type of Reporting Person (See Instructions)
HC, IN
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
Wix.com Ltd.
(b)
Address of issuer's principal executive offices:
5 Yunitsman St., Tel Aviv, Israel, 6936025
Item 2.
(a)
Name of person filing:
This statement is filed by Senvest Management, LLC and Richard Mashaal, with respect to the ordinary shares, par value NIS 0.01 per share ("Ordinary Shares"), of Wix.com Ltd., an Israeli company (the "Company").
The reported securities are held in the account of Senvest Master Fund, LP and Senvest Technology Partners Master Fund, LP (collectively, the "Investment Vehicles").
Senvest Management, LLC may be deemed to beneficially own the securities held by the Investment Vehicles by virtue of Senvest Management, LLC's position as investment manager of the Investment Vehicles. Mr. Mashaal may be deemed to beneficially own the securities held by the Investment Vehicles by virtue of Mr. Mashaal's status as the managing member of Senvest Management, LLC. None of the foregoing should be construed in and of itself as an admission by any Reporting Person as to beneficial ownership of the securities reported herein.
(b)
Address or principal business office or, if none, residence:
Senvest Management, LLC
540 Madison Avenue, 32nd Floor
New York, New York 10022
Richard Mashaal
c/o Senvest Management, LLC
540 Madison Avenue, 32nd Floor
New York, New York 10022
(c)
Citizenship:
Senvest Management, LLC - Delaware
Richard Mashaal - Canada
(d)
Title of class of securities:
Ordinary Shares, par value NIS 0.01 per share
(e)
CUSIP No.:
M98068105
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
The information required by Item 4(a) is set forth in Row 9 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
The percentage set forth in this Schedule 13G is calculated based upon an aggregate of 58,314,152 shares of Ordinary Shares outstanding as of January 31, 2026, as reported in Exhibit 99.1 to the Company's Schedule TO, filed with the Securities and Exchange Commission on March 05, 2026.
(b)
Percent of class:
6.7%
(c)
Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
The information required by Item 4(c)(i) is set forth in Row 5 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
(ii) Shared power to vote or to direct the vote:
The information required by Item 4(c)(ii) is set forth in Row 6 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
(iii) Sole power to dispose or to direct the disposition of:
The information required by Item 4(c)(iii) is set forth in Row 7 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
(iv) Shared power to dispose or to direct the disposition of:
The information required by Item 4(c)(iv) is set forth in Row 8 of the cover page for each of the Reporting Persons and is incorporated herein by reference.
Item 5.
Ownership of 5 Percent or Less of a Class.
Not Applicable
Item 6.
Ownership of more than 5 Percent on Behalf of Another Person.
If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required.
The Investment Vehicles have the right to receive and the power to direct the receipt of dividends from, and the proceeds from the sale of, the Ordinary Shares. Senvest Master Fund, LP has the right to receive and the power to direct the receipt of dividends from, and the proceeds from the sale of, more than 5% of the Ordinary Shares.
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
Not Applicable
Item 8.
Identification and Classification of Members of the Group.
Not Applicable
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Senvest Management and Richard Mashaal report beneficial ownership of 3,880,321 shares, equal to 6.7% of Wix's Ordinary Shares using the disclosed share base.
How was the 6.7% ownership calculated for WIX?
The percentage is calculated using an aggregate of 58,314,152 shares outstanding as of January 31, 2026, cited from Exhibit 99.1 to a Schedule TO referenced in the filing.
Through which vehicles are the WIX shares held?
The reported securities are held in accounts of Senvest Master Fund, LP and Senvest Technology Partners Master Fund, LP, with Senvest Management, LLC as investment manager.
Does the filing state Senvest controls Wix voting rights?
The filing shows shared voting power and shared dispositive power of 3,880,321 shares; it does not claim sole voting control and frames the disclosure as beneficial-ownership reporting.
When was the Schedule 13G/A signed?
The amendment is signed by reporting persons with signature dates of 05/14/2026, completing the updated disclosure of holdings.
