Wealthfront CEO Fortunato sells 100K WLTH shares
Rhea-AI Filing Summary
WEALTHFRONT CORP (WLTH) director and CEO David Fortunato reported selling a total of 100,000 shares of Common Stock on September 17, 2026, in sales described as open market or private transactions at $10.1438 per share, pursuant to a Rule 10b5-1 trading plan adopted on June 17, 2026.
One sale of 50,000 shares was from his direct holdings, leaving 1,938,525 shares held directly. A separate sale of 50,000 shares came from shares directly held by his spouse, leaving 281,807 shares held by the spouse and reported as indirectly owned.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 100,000 shares
Net Sell
2 txns
Insider
Fortunato David
Role
CEO and President
Sold
100,000 shs ($1.01M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 50,000 | $10.1438 | $507K |
| Sale | Common Stock F1, F2 | 50,000 | $10.1438 | $507K |
Holdings After Transaction:
Common Stock — 1,938,525 shares (Direct);
Common Stock — 281,807 shares (Indirect, By Spouse)
Footnotes (2)
- F1. This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person and his spouse on June 17, 2026.
- F2. The reported securities are directly held by the reporting person's spouse.
Key Figures
Total shares sold: 100,000 shares
Direct sale: 50,000 shares
Spouse-related sale: 50,000 shares
+4 more
7 metrics
Total shares sold
100,000 shares
Common Stock sales reported for September 17, 2026
Direct sale
50,000 shares
Common Stock sold from David Fortunato’s direct holdings on September 17, 2026
Spouse-related sale
50,000 shares
Common Stock sold from shares directly held by the reporting person’s spouse on September 17, 2026
Sale price per share
$10.1438 per share
Price for each of the reported Common Stock sales on September 17, 2026
Direct holdings after transaction
1,938,525 shares
Common Stock held directly by David Fortunato following his reported sale
Spouse holdings after transaction
281,807 shares
Common Stock directly held by the reporting person’s spouse and reported as indirectly owned after the sale
Rule 10b5-1 plan adoption date
June 17, 2026
Date the Rule 10b5-1 trading plan covering these transactions was adopted
Key Terms
Rule 10b5-1 trading plan, open market or private transaction, indirectly owned
3 terms
Rule 10b5-1 trading plan regulatory
"This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open market or private transaction financial
"Sale in open market or private transaction"
indirectly owned financial
"The reported securities are directly held by the reporting person’s spouse"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What WEALTHFRONT CORP (WLTH) holdings are reported for David Fortunato’s spouse?
Following the reported spouse transaction, 281,807 shares of WEALTHFRONT CORP Common Stock are directly held by David Fortunato’s spouse and reported as indirectly owned by him.
Were the September 17, 2026 WLTH stock sales made under a Rule 10b5-1 plan?
Yes. The filing states that the transactions were executed pursuant to a Rule 10b5-1 trading plan adopted by David Fortunato and his spouse on June 17, 2026.
What is the role of David Fortunato at WEALTHFRONT CORP (WLTH)?
David Fortunato is reported as a director and as the CEO and President of WEALTHFRONT CORP, and he is the reporting person on this Form 4 filing.
AI-generated analysis. How Rhea-AI works. Not financial advice.