[10-Q] XPEL, Inc. Quarterly Earnings Report

Rhea-AI Filing Summary

XPEL reported Q3 2025 results with total revenue of $125.4M, up 11.1% year over year, driven by product and installation growth. Net income was $13.1M and diluted EPS was $0.47, both down from last year as operating margin eased on higher sales, marketing, and administrative costs.

For the first nine months, revenue reached $353.9M (up 13.1%) and net income was $37.9M (up 3.7%). Cash and cash equivalents rose to $64.5M as of September 30, 2025, supported by $64.3M in operating cash flow. XPEL extended its revolving credit facility to September 11, 2028, with up to $125M available and no borrowings outstanding. The company completed $48.7M of acquisitions year to date, including a 76% interest tied to its China operations, increasing goodwill and intangible assets.

Product revenue was $95.5M in Q3, led by paint protection and window films, while services contributed $30.0M with stronger installation activity. Shares outstanding were 27,678,601 as of November 7, 2025.

Insights

Equity analyst

Solid top-line growth; margins and opex kept EPS flat to down.

XPEL delivered Q3 revenue of $125.4M (up 11.1%), with nine-month sales of $353.9M (up 13.1%). Gross profit rose, but operating income declined in Q3 as sales & marketing and G&A increased. Diluted EPS was $0.47 versus $0.54 last year.

Liquidity improved: cash ended at $64.5M and operating cash flow was $64.3M year to date. The amended revolving credit facility provides up to $125M through September 11, 2028 with no current borrowings, adding balance sheet flexibility.

Growth drivers include window film and installation services, plus inorganic contributions. The China asset acquisition (76% interest) and other deals ($48.7M aggregate purchase price) increased goodwill and intangibles; actual impact depends on integration and demand trends disclosed in subsequent filings.

Credit & liquidity specialist

Stronger cash, extended credit maturity, no revolver draw.

Cash rose to $64.5M as of September 30, 2025, aided by working-capital timing and higher payables. Year-to-date operating cash flow of $64.3M supported acquisitions and capex, while financing outflows were minimal.

The amended facility extends maturity to 2028 with up to $125M of capacity and covenant framework (leverage ≤3.50x; interest coverage ≥3.00x), which the company reports being in compliance with. This structure supports ongoing investment and acquisition strategies without current reliance on debt.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

    For the quarterly period ended September 30, 2025

OR

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

    For the transition period from         to

Commission File Number: 001-38858

XPEL, INC.

(Exact name of registrant as specified in its charter)

Nevada

20-1117381

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)

711 Broadway St., Suite 320

San Antonio

Texas

78215

(Address of Principal Executive Offices)

(Zip Code)

Registrant's telephone number, including area code: (210) 678-3700

Securities registered pursuant to Section 12(b) of the Act:

Title of each class			Trading Symbol			Name of each exchange on which registered
Common Stock, par value $0.001 per share			XPEL			The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports); and (2) has been subject to such filing requirements for the past 90 days. Yes  x   No  ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  x  No  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.:

Large accelerated filer			☒			Accelerated filer			☐
Non-accelerated filer			☐			Smaller reporting company			☐
Emerging growth company			☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).     Yes  ☐    No  ☒

The registrant had 27,678,601 shares of common stock outstanding as of November 7, 2025.

TABLE OF CONTENTS

			Page
Part I - Financial Information
Item 1. Condensed Consolidated Financial Statements (Unaudited)
Condensed Consolidated Balance Sheets			1
Condensed Consolidated Statements of Income			2
Condensed Consolidated Statements of Comprehensive Income			3
Condensed Consolidated Statement of Changes in Equity			4
Condensed Consolidated Statement of Cash Flows			5
Notes to Condensed Consolidated Financial Statements			6
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of    Operations			19
Item 3. Quantitative and Qualitative Disclosures About Market Risk			30
Item 4. Controls and Procedures			31
Part II - Other Information
Item 1. Legal Proceedings			32
Item 1A. Risk Factors			32
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds			40
Item 3. Defaults Upon Senior Securities			40
Item 4. Mine Safety Disclosures			40
Item 5. Other Information			41
Item 6. Exhibits			42
Signatures			42

Part I. Financial Information

Item 1. Financial Statements

XPEL, INC.

Condensed Consolidated Balance Sheets

(In thousands, except share and per share data)

			(Unaudited)						(Audited)
			September 30, 2025						December 31, 2024
Assets
Current
Cash and cash equivalents			$	64,497					$	22,087
Accounts receivable, net			36,882						29,146
Inventory, net			128,715						110,904
Prepaid expenses and other current assets			4,438						5,314
Income tax receivable			—						893
Total current assets			234,532						168,344
Property and equipment, net			16,229						17,735
Right-of-use lease assets			21,497						19,490
Intangible assets, net			56,267						34,562
Deferred tax asset, net			2,117						—
Other non-current assets			4,761						1,350
Goodwill			52,292						44,126
Total assets			$	387,695					$	285,607
Liabilities
Current
Current portion of notes payable			$	69					$	63
Current portion lease liabilities			6,487						4,666
Accounts payable and accrued liabilities			52,226						36,138
Income tax payable			2,121						—
Other short-term liabilities			23,442						651
Total current liabilities			84,345						41,518
Deferred tax liability, net			—						469
Other long-term liabilities			12,628						1,810
Non-current portion of lease liabilities			16,752						16,126
Non-current portion of notes payable			116						229
Total liabilities			113,841						60,152
Commitments and Contingencies (Note 12)
Stockholders’ equity
Preferred stock, $0.001 par value; authorized 10,000,000; none issued and outstanding			—						—
Common stock, $0.001 par value; 100,000,000 shares authorized; 27,678,601 and 27,651,773 issued and outstanding, respectively			28						28
Additional paid-in-capital			18,165						15,550
Accumulated other comprehensive loss			(843)						(4,236)
Retained earnings			251,929						214,113
Stockholders' equity			269,279						225,455
Non-controlling interest			4,575						—
Total stockholders’ equity			273,854						225,455
Total liabilities and stockholders’ equity			$	387,695					$	285,607

See notes to condensed consolidated financial statements.

1

XPEL, INC.

Condensed Consolidated Statements of Income (Unaudited)

(In thousands, except per share data)

			Three Months Ended September 30,												Nine Months Ended September 30,
			2025						2024						2025						2024
Revenue
Product revenue			$	95,459					$	86,950					$	268,966					$	237,002
Service revenue			29,956						25,902						84,967						75,871
Total revenue			125,415						112,852						353,933						312,873
Cost of Sales
Cost of product sales			59,838						53,967						166,468						147,376
Cost of service			13,153						10,969						37,629						31,840
Total cost of sales			72,991						64,936						204,097						179,216
Gross Margin			52,424						47,916						149,836						133,657
Operating Expenses
Sales and marketing			13,794						10,637						37,531						31,308
General and administrative			21,879						18,892						65,136						55,547
Total operating expenses			35,673						29,529						102,667						86,855
Operating Income			16,751						18,387						47,169						46,802
Interest expense			1						97						83						962
Foreign currency exchange loss/(gain)			110						(332)						(1,164)						216
Income before income taxes			16,640						18,622						48,250						45,624
Income tax expense			3,505						3,730						10,321						9,033
Net income			13,135						14,892						37,929						36,591
Net income attributed to non-controlling interest			195						—						113						—
Net income attributable to stockholders of the Company			$	12,940					$	14,892					$	37,816					$	36,591
Earnings per share attributable to stockholders of the Company
Basic			$	0.47					$	0.54					$	1.37					$	1.32
Diluted			$	0.47					$	0.54					$	1.37					$	1.32
Weighted Average Number of Common Shares
Basic			27,675						27,642						27,665						27,636
Diluted			27,701						27,644						27,683						27,639

See notes to condensed consolidated financial statements.

2

XPEL, INC.

Condensed Consolidated Statements of Comprehensive Income (Unaudited)

(In thousands)

			Three Months Ended September 30,												Nine Months Ended September 30,
			2025						2024						2025						2024
Other comprehensive income
Net income			$	13,135					$	14,892					$	37,929					$	36,591
Foreign currency translation			(481)						1,150						3,393						(7)
Total Comprehensive income			12,654						16,042						41,322						36,584
Total Comprehensive income attributable to:
Stockholders of the Company			12,459						16,042						41,209						36,584
Non-controlling interest			195						—						113						—
Total comprehensive income			$	12,654					$	16,042					$	41,322					$	36,584

See notes to condensed consolidated financial statements.

3

XPEL, INC.

Condensed Consolidated Statements of Changes in Stockholders’ Equity (Unaudited)

(In thousands)

Stockholders' Equity - Three Months Ended September 30,
			Common Stock												Additional Paid-in-Capital						Retained Earnings						Accumulated Other Comprehensive Income (Loss)						Equity attributable to Stockholders of the Company						Non-Controlling Interest						Total Stockholders’ Equity
			Shares						Amount
Balance as of June 30, 2024			27,638						$	28					$	13,926					$	190,323					$	(2,366)					$	201,911					$	—					$	201,911
Net income			—						—						—						14,892						—						14,892						—						14,892
Foreign currency translation			—						—						—						—						1,150						1,150						—						1,150
Stock-based compensation			9						—						774						—						—						774												774
Balance as of September 30, 2024			27,647						28						14,700						205,215						(1,216)						218,727						—						218,727
Balance as of June 30, 2025			27,670						28						17,085						238,989						(362)						255,740						(82)						255,658
Net income			—						—						—						12,940						—						12,940						195						13,135
Foreign currency translation			—						—						—						—						(481)						(481)						—						(481)
Stock-based compensation			9						—						1,080						—						—						1,080						—						1,080
Minority interest contribution			—						—						—						—						—						—						4,462						4,462
Balance as of September 30, 2025			27,679						$	28					$	18,165					$	251,929					$	(843)					$	269,279					$	4,575					$	273,854

Stockholders' Equity - Nine Months Ended September 30,
			Common Stock												Additional Paid-in-Capital						Retained Earnings						Accumulated Other Comprehensive Income (Loss)						Equity attributable to Stockholders of the Company						Non-Controlling Interest						Total Stockholders’ Equity
			Shares						Amount
Balance as of December 31, 2023			27,630						$	28					$	12,546					$	168,624					$	(1,209)					$	179,989					$	—					$	179,989
Net income			—						—						—						36,591						—						36,591						—						36,591
Foreign currency translation			—						—						—						—						(7)						(7)						—						(7)
Stock-based compensation			17						—						2,154						—						—						2,154						—						2,154
Balance as of September 30, 2024			27,647						28						14,700						205,215						(1,216)						218,727						—						218,727
Balance as of December 31, 2024			27,652						28						15,550						214,113						(4,236)						225,455						—						225,455
Net income			—						—						—						37,816						—						37,816						113						37,929
Foreign currency translation			—						—						—						—						3,393						3,393						—						3,393
Stock-based compensation			27						—						2,615						—						—						2,615						—						2,615
Minority interest contribution			—						—						—						—						—						—						4,462						4,462
Balance as of September 30, 2025			27,679						$	28					$	18,165					$	251,929					$	(843)					$	269,279					$	4,575					$	273,854

See notes to condensed consolidated financial statements.

4

XPEL, INC.

Condensed Consolidated Statements of Cash Flows (Unaudited)

(In thousands)

			Nine Months Ended September 30,
			2025						2024
Cash flows from operating activities
Net income			$	37,929					$	36,591
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation of property, plant and equipment			4,733						4,308
Amortization of intangible assets			4,722						4,327
Gain on sale of property and equipment			(11)						(35)
Stock compensation			2,776						2,329
Provision for credit losses			859						279
Deferred income tax			(2,727)						(1,414)
Changes in assets and liabilities:
Accounts receivable, net			(7,386)						(5,475)
Inventory, net			5,195						5,174
Prepaid expenses and other current assets			(308)						(2,785)
Income taxes receivable and payable			2,954						370
Accounts payable and accrued liabilities			15,535						(2,172)
Net cash provided by operating activities			64,271						41,497
Cash flows used in investing activities
Purchase of property, plant and equipment			(2,934)						(5,085)
Proceeds from sale of property and equipment			34						40
Acquisition of businesses, net of cash acquired			(15,165)						(6,520)
Purchases of long term investments			(1,685)						—
Development of intangible assets			(1,036)						(1,421)
Net cash used in investing activities			(20,786)						(12,986)
Cash flows from financing activities
Net payments on revolving line of credit			—						(19,000)
Restricted stock withholding taxes paid in lieu of issued shares			(161)						(175)
Repayments of notes payable			(117)						(44)
Proceeds from deferred acquisition consideration			(147)						—
Net cash used in financing activities			(425)						(19,219)
Net change in cash and cash equivalents			43,060						9,292
Foreign exchange impact on cash and cash equivalents			(650)						85
Increase in cash and cash equivalents during the period			42,410						9,377
Cash and cash equivalents at beginning of period			22,087						11,609
Cash and cash equivalents at end of period			$	64,497					$	20,986
Supplemental schedule of non-cash activities
Non-cash acquisition consideration			$	33,537					$	—
Non-cash lease financing			4,396						6,210
Issuance of common stock for vested restricted stock units			848						900
Non-cash minority interest contribution			$	4,462					$	—
Supplemental cash flow information
Cash paid for income taxes			$	10,122					$	10,256
Cash paid for interest			$	89					$	995

See notes to condensed consolidated financial statements.

5

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

1.    INTERIM FINANCIAL INFORMATION

The accompanying (a) condensed consolidated balance sheet as of December 31, 2024, which has been derived from audited financial statements, and (b) unaudited interim condensed consolidated financial statements as of September 30, 2025 and for the three and nine months ended September 30, 2025 and 2024 have been prepared by XPEL, Inc. (“XPEL” or the “Company”) in accordance with accounting principles generally accepted in the United States of America for interim financial information, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). Pursuant to these rules and regulations, certain financial information and footnote disclosures normally included in the financial statements have been condensed or omitted. However, in the opinion of management, the financial statements include all adjustments, consisting of normal recurring accruals, necessary for a fair presentation of the financial position, results of operations and cash flows of the interim periods presented. Operating results for the interim periods presented are not necessarily indicative of results to be expected for the full year or for any other interim period, due to variability in customer purchasing patterns and seasonal, operating and other factors.

These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes contained in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 as filed with the SEC on February 28, 2025 (the "Annual Report") and with the Management's Discussion and Analysis of Financial Condition and Results of Operations section appearing elsewhere in this Report.

2.    SIGNIFICANT ACCOUNTING POLICIES

Nature of Business - The Company is based in San Antonio, Texas and sells, distributes, and installs protective films and coatings, including automotive paint protection film, surface protection film, automotive and commercial/architectural window films and ceramic coatings. The Company was incorporated in the state of Nevada, U.S.A. in October 2003.

Basis of Presentation - The condensed consolidated financial statements are prepared in conformity with United States Generally Accepted Accounting Principles ("U.S. GAAP") and include the accounts of the Company and its wholly-owned subsidiaries. Intercompany accounts and transactions have been eliminated. The functional currency for the Company is the United States ("U.S.") Dollar. The assets and liabilities of each of its wholly-owned foreign subsidiaries are translated into U.S. dollars using the exchange rate at the end of the balance sheet date. Revenues and expenses are translated at the average exchange rates for the period. Gains and losses from translations are recognized in foreign currency translation included in accumulated other comprehensive loss in the accompanying consolidated balance sheets.

Reclassifications - Certain amounts in the prior period have been reclassified to conform to the current period presentation. Refer to Note 10, Other Short-term Liabilities for more information.

Segment Reporting - The Company's chief operating decision maker (“CODM”) is its Chief Executive Officer. The CODM reviews geographically segmented data as well as consolidated results on a monthly basis to evaluate performance and make resource allocation decisions. Each geographical segment exhibits similar economic characteristics, shares common products and services, has similar customer types, and uses similar distribution methods. As a result, these segments have been aggregated into a single reportable segment in accordance with the aggregation criteria under ASC 280, Segment Reporting.

Goodwill - Goodwill represents the excess purchase price over the fair value of tangible net assets acquired in acquisitions after amounts have been allocated to intangible assets. Goodwill is tested for impairment at the reporting unit level on an annual basis (at December 31) and between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting

6

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

unit below its carrying value. The Company recognized no goodwill impairment during the three and nine months ended September 30, 2025, and there is no significant accumulated impairment of goodwill from prior periods. Refer to Note 6, Goodwill for more information related to goodwill.

Use of Estimates - The preparation of these condensed consolidated financial statements in conformity with U.S. GAAP requires management to make judgments and estimates and form assumptions that affect the reported amounts of assets and liabilities as of the date of the consolidated financial statements and reported amounts of revenues and expenses during the reporting period. Estimates and underlying assumptions are reviewed on an ongoing basis. Actual outcomes may differ from these estimates under different assumptions and conditions.

Accounts Receivable - Accounts receivable are shown net of allowances for expected credit losses of $0.1 million and $0.2 million as of September 30, 2025 and December 31, 2024, respectively. The Company evaluates the adequacy of its allowances by analyzing the aging of receivables, customer financial condition, historical collection experience, the value of any collateral and other economic and industry factors. Actual collections may differ from historical experience, and if economic, business or customer conditions deteriorate significantly, adjustments to these reserves may be required. When the Company becomes aware of factors that indicate a change in a specific customer’s ability to meet its financial obligations, the Company records a specific reserve for credit losses.

Property, Plant and Equipment - The following table presents geographic property, plant and equipment, net of accumulated depreciation, by region (in thousands):

			September 30, 2025						December 31, 2024
United States			$	11,311					$	13,331
Canada			2,629						2,388
Europe			1,252						1,306
Other			971						710
China			66						—
Consolidated			$	16,229					$	17,735

Goodwill - The following table presents geographic goodwill by region (in thousands):

			September 30, 2025						December 31, 2024
United States			$	24,811					$	24,782
Canada			10,239						9,763
Europe			6,088						5,548
China			5,709						—
Other			5,445						4,033
Consolidated			$	52,292					$	44,126

Intangible Assets - The following table presents geographic intangible assets, net by region as of (in thousands):

			September 30, 2025						December 31, 2024
China			$	25,343					$	—
United States			20,903						23,144
Canada			4,076						4,420
Europe			3,632						3,657
Other			2,313						3,341
Consolidated			$	56,267					$	34,562

7

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

Provisions and Warranties - We provide a warranty on our products. Liabilities under the warranty policy are based on a review of historical warranty claims. Adjustments are made to the accruals as claims and data experience warrant. Our liabilities for warranties as of September 30, 2025 and December 31, 2024 were $0.8 million and $0.7 million, respectively. The following tables present a summary of our accrued warranty liabilities, which are recorded within the Company's accounts payable and accrued liabilities, for the nine months ended September 30, 2025 and the twelve months ended December 31, 2024 (in thousands):

			2025
Warranty liability, January 1			$	738
Warranties assumed in period			1,064
Payments			(992)
Warranty liability, September 30			$	810

			2024
Warranty liability, January 1			$	422
Warranties assumed in period			1,551
Payments			(1,235)
Warranty liability, December 31			$	738

Recent Accounting Pronouncements Issued and Adopted

In September 2025, the FASB issued ASU 2025-07, "Derivatives Scope Refinements and Scope Clarification for Share-Based Noncash Consideration from a Customer in a Revenue Contract", which clarifies the scope of derivative accounting and the treatment of share-based noncash consideration from customers. The standard is effective for annual periods beginning after December 15, 2026, and interim periods thereafter, with early adoption permitted. We adopted ASU 2025-07 as of September 30, 2025. The adoption did not have a material impact on our financial statements.

Recent Accounting Pronouncements Issued and Not Yet Adopted

In December 2023, the FASB issued ASU 2023-09, “Improvements to Income Tax Disclosures”, which makes certain updates to income tax disclosures. This standard becomes effective for annual periods beginning after December 15, 2024, with early adoption permitted. We do not anticipate that the implementation of this standard will have a material impact on our financial statements.

In November 2024, the FASB issued ASU 2024-03, “Disaggregation of Income Statement Expenses”, which makes certain updates to the presentation of expenses. This standard becomes effective for annual reporting periods beginning after December 15, 2026 and interim reports beginning after December 15, 2027, with early adoption permitted. We are assessing the effect that the adoption of this standard will have on our financial statements.

In July 2025, the FASB issued ASU 2025-05, “Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses for Accounts Receivable and Contract Assets,” which introduces a practical expedient for estimating credit losses on current receivables and contract assets. The expedient assumes that current conditions at the balance sheet date will persist through the forecast period. This standard becomes effective for fiscal years beginning after December 15, 2025, and interim periods within

8

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

those years, with early adoption permitted. We are evaluating the impact of this standard on our financial statements.

In September 2025, the FASB issued ASU 2025-06, "Targeted Improvements to the Accounting for Internal-Use Software", to modernize the accounting for software costs. The new guidance amends the existing standard that refers to various stages of a software development project to align better with the current software development methods, such as agile programming. This standard becomes effective for annual reporting periods beginning after December 15, 2027 and interim periods within those annual reporting periods, with early adoption permitted. We are currently assessing the effect that the adoption of this standard will have on our financial statements.

Recent Developments

On July 4, 2025, the One Big Beautiful Bill Act (“OBBBA”) was enacted in the U.S. The OBBBA includes significant provisions, such as the permanent extension of certain expiring provisions of the Tax Cuts and Jobs Act, modifications to the international tax framework and the restoration of favorable tax treatment for certain business provisions. The legislation has multiple effective dates, with certain provisions effective in 2025 and others implemented through 2027. We are continuing to evaluate the impact of OBBBA beyond 2025; however, any effects are expected to relate primarily to deferred tax items and are not anticipated to materially impact our effective tax rate.

On September 9, 2025, XPEL acquired certain assets from its exclusive distributor in China (the “China Acquisition”). The China Acquisition resulted in XPEL owning 76% interest in the entity conducting business in China. For more information, see Note 15.

3.    REVENUE

Revenue recognition

The Company recognizes revenue when it satisfies a performance obligation by transferring control of the promised goods and services to a customer, in an amount that reflects the consideration that it expects to receive in exchange for those goods or services. This is achieved through applying the following five-step model:

•Identification of the contract, or contracts, with a customer

•Identification of the performance obligations in the contract

•Determination of the transaction price

•Allocation of the transaction price to the performance obligations in the contract

•Recognition of revenue when, or as, the Company satisfies a performance obligation

The Company generates substantially all of its revenue from contracts with customers, whether formal or implied. Sales taxes collected from customers are remitted to the appropriate taxing jurisdictions and are excluded from sales revenue as the Company considers itself a pass-through conduit for collecting and remitting sales taxes, with the exception of taxes assessed during the procurement process of select inventories. Shipping and handling costs are included in cost of sales.

Revenue from product and services sales is recognized when control of the goods, or benefit of the service, is furnished to the customer. This occurs at a point in time, typically upon shipment to the customer or completion of the service. This standard applies to all contracts with customers, except for contracts that are within the scope of other standards, such as leases, insurance, collaboration arrangements and financial instruments.

9

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

Based upon the nature of the products the Company sells, its customers have limited rights of return and those that do occur are immaterial. Discounts provided by the Company to customers at the time of sale are recognized as a reduction in sales as the products are sold.

Warranty obligations associated with the sale of our products are assurance-type warranties that are a guarantee of the product’s intended functionality and, therefore, do not represent a distinct performance obligation within the context of the contract. Warranty expense is included in cost of sales.

We apply a practical expedient to expense direct costs of obtaining a contract when incurred because the amortization period would be one year or less.

Under its contracts with customers, the Company stands ready to deliver product upon receipt of a purchase order. Accordingly, the Company has no performance obligations under its contracts until its customers submit a purchase order. The Company does not enter into commitments to provide goods or services that have terms greater than one year. In limited cases, the Company does require payment in advance of shipping product. Typically, product is shipped within a few days after prepayment is received. These prepayments are recorded as contract liabilities on the condensed consolidated balance sheet and are included in accounts payable and accrued liabilities (Note 9). As the performance obligation is part of a contract that has an original expected duration of less than one year, the Company has applied the practical expedient under the Accounting Standards Codification Topic 606 ("ASC 606") to omit disclosures regarding remaining performance obligations.

When the Company transfers goods or provides services to a customer, payment is due, subject to normal terms, and is not conditional on anything other than the passage of time. Typical payment terms range from due upon receipt to due within 30 days, depending on the type of customer and relationship. At contract inception, the Company expects that the period of time between the transfer of goods to the customer and when the customer pays for those goods will be less than one year, which is consistent with the Company’s standard payment terms. Accordingly, the Company has elected the practical expedient under ASC 606 to not adjust for the effects of a significant financing component. As such, these amounts are recorded as receivables and not contract assets.

The following table summarizes transactions within contract liabilities for the three and nine months ended September 30, 2025 (in thousands):

Balance, December 31, 2024			$	821
Revenue recognized related to payments included in the December 31, 2024 balance			(757)
Payments received for which performance obligations have not been satisfied			1,341
Effect of foreign currency translation			3
Balance, March 31, 2025			1,408
Revenue recognized related to payments included in the March 31, 2025 balance			(1,345)
Payments received for which performance obligations have not been satisfied			1,810
Effect of foreign currency translation			266
Balance, June 30, 2025			2,139
Revenue recognized related to payments included in the June 30, 2025 balance			(2,068)
Payments received for which performance obligations have not been satisfied			4,942
Effect of foreign currency translation			(4)
Balance, September 30, 2025			$	5,009

10

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

The table below sets forth the disaggregation of revenue by product category for the periods indicated below (in thousands):

			Three Months Ended September 30,												Nine Months Ended September 30,
			2025						2024						2025						2024
Product Revenue
Paint protection film			$	63,531					$	60,545					$	182,637					$	166,870
Window film			27,640						22,627						74,234						59,195
Other			4,288						3,778						12,095						10,937
Total			$	95,459					$	86,950					$	268,966					$	237,002
Service Revenue
Software			$	2,208					$	2,041					$	6,507					$	5,959
Cutbank credits			4,257						4,500						12,453						13,300
Installation labor			22,125						18,925						63,222						55,090
Training and other			1,366						436						2,785						1,522
Total			$	29,956					$	25,902					$	84,967					$	75,871
Total			$	125,415					$	112,852					$	353,933					$	312,873

Because many of our international customers require us to ship their orders to freight forwarders located in the United States, we cannot be certain about the ultimate destination of the product. The following table represents our estimate of sales by geographic regions based on our understanding of ultimate product destination based on customer interactions, customer locations and other factors (in thousands):

			Three Months Ended September 30,												Nine Months Ended September 30,
			2025						2024						2025						2024
United States			$	71,725					$	64,565					$	200,185					$	181,515
Canada			12,975						14,415						36,656						38,769
North America			84,700						78,980						236,841						220,284
China			10,074						9,058						25,886						14,910
Asia Other			5,545						3,851						15,523						11,563
Asia Pacific			15,619						12,909						41,409						26,473
EU, UK, and Africa			16,537						12,835						48,899						42,002
India and Middle East			5,718						5,301						18,541						15,197
Latin America			2,841						2,827						8,243						8,917
Total			$	125,415					$	112,852					$	353,933					$	312,873

11

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

4.    PROPERTY AND EQUIPMENT, NET

Property and equipment consists of the following (in thousands):

			September 30, 2025						December 31, 2024
Furniture and fixtures			$	5,038											$	4,451
Computer equipment			5,767												5,202
Vehicles			1,112												1,075
Equipment			6,204												6,018
Leasehold improvements			13,802												11,878
Plotters			5,657												5,005
Construction in Progress			872												1,346
Total property and equipment			38,452												34,975
Less: accumulated depreciation			22,223												17,240
Property and equipment, net			$	16,229											$	17,735

Depreciation expense for the three months ended September 30, 2025 and 2024 was $1.6 million and $1.5 million, respectively. For the nine months ended September 30, 2025 and 2024, depreciation expense was $4.7 million and $4.3 million, respectively.

5.    INTANGIBLE ASSETS, NET

Intangible assets consists of the following (in thousands):

									September 30, 2025						December 31, 2024
Trademarks									$	4,442					$	1,386
Software									8,603						7,720
Trade name									2,235						2,638
Contractual and customer relationships									65,980						42,827
Non-compete									433						424
Other									725						693
Total at cost									82,418						55,688
Less: Accumulated amortization									26,151						21,126
Intangible assets, net									$	56,267					$	34,562

Amortization expense for the three months ended September 30, 2025 and 2024 was $1.7 million and $1.5 million, respectively. For the nine months ended September 30, 2025 and 2024, amortization expense was $4.7 million and $4.3 million, respectively.

12

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

6.    GOODWILL

The following table summarizes goodwill transactions for the nine months ended September 30, 2025 and the twelve months ended December 31, 2024 (in thousands):

Balance at			2024
Balance at December 31, 2023			$	37,461
Additions and purchase price allocation adjustments			7,762
Foreign exchange			(1,097)
Balance at December 31, 2024			$	44,126
Balance at			2025
Balance at December 31, 2024			$	44,126
Additions and purchase price allocation adjustments			7,073
Foreign exchange			1,093
Balance at September 30, 2025			$	52,292

7.    INVENTORIES

The components of inventory are summarized as follows (in thousands):

			September 30, 2025						December 31, 2024
Raw materials			$	14,813					$	18,686
Work in process			1,610						2,662
Finished goods			112,292						89,556
			$	128,715					$	110,904

8.    DEBT

REVOLVING FACILITIES

On September 11, 2025, XPEL, Inc. (“XPEL”) entered into the First Amendment (the “Amendment”) to its Credit Agreement, dated April 6, 2023 (as amended, the “Credit Agreement”) with Wells Fargo Bank, N.A., as Administrative Agent, and other lenders party thereto. The Amendment, among other things, extended the maturity of the Credit Agreement from April 6, 2026 to September 11, 2028. The Credit Agreement provides for secured revolving loans and letters of credit in an aggregate amount of up to $125 million, which is subject to the terms of the Credit Agreement. As of September 30, 2025 and December 31, 2024, the Company had no outstanding balances under the Credit Agreement. All capitalized terms in this description of the Credit Agreement, that are not otherwise defined in this report, have the meaning assigned to them in the Credit Agreement.

Borrowings under the Credit Agreement bear interest, at XPEL’s option, at a rate equal to either (a) Base Rate or (b) Adjusted Term SOFR. In addition to the applicable interest rate, the Credit Agreement includes a commitment fee ranging from 0.20% to 0.25% per annum for the unused portion of the aggregate commitment and an applicable margin ranging from 0.00% to 0.50% for Base Rate Loans and 1.00% to 1.50% for Adjusted Term SOFR Loans. At September 30, 2025, these rates were 7.3% and

13

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

5.3%, respectively. Both the margin applicable to the interest rate and the commitment fee are dependent on XPEL’s Consolidated Total Leverage Ratio.

Obligations under the Credit Agreement are secured by a first priority perfected security interest, subject to certain permitted encumbrances, in all of XPEL’s material property and assets.

The terms of the Credit Agreement include certain affirmative and negative covenants that require, among other things, XPEL to maintain legal existence and remain in good standing, comply with applicable laws, maintain accounting records, deliver financial statements and certifications on a timely basis, pay taxes as required by law, and maintain insurance coverage, as well as to forgo certain specified future activities that might otherwise encumber XPEL. The Credit Agreement provides for two financial covenants, as follows:

As of the last day of each fiscal quarter:

1.XPEL shall not allow its Consolidated Total Leverage Ratio to exceed 3.50 to 1.00, and

2.XPEL shall not allow its Consolidated Interest Coverage Ratio to be less than 3.00 to 1.00

The Company also has a CAD $4.5 million revolving credit facility through a financial institution in Canada, and is maintained by XPEL Canada Corp., a wholly-owned subsidiary of XPEL. This Canadian facility is utilized to fund the Company's working capital needs in Canada. This facility bears interest at the Royal Bank of Canada’s prime rate plus 0.25% per annum and is guaranteed by the parent company. As of September 30, 2025 and December 31, 2024, no balance was outstanding on this line of credit.

As of September 30, 2025 and December 31, 2024, the Company was in compliance with all debt covenants.

9.    ACCOUNTS PAYABLE AND ACCRUED LIABILITIES

The following table presents significant accounts payable and accrued liability balances as of the periods ending (in thousands):

			September 30, 2025						December 31, 2024
Trade payables			$	35,938					$	26,316
Payroll liabilities			7,309						5,329
Contract liabilities			5,009						821
Other liabilities			3,970						3,672
			$	52,226					$	36,138

10.    OTHER SHORT-TERM LIABILITIES

The following table presents significant other short-term liability balances as of the periods ending (in thousands):

			September 30, 2025						December 31, 2024
Contingent consideration - acquisitions			$	12,543					$	—
Acquisition holdback payments			10,899						651
			$	23,442					$	651

The contingent consideration - acquisitions represents the estimated value of acquired inventory that may be sold above its net realizable value. Acquisition holdback payments refer to portions of acquisition

14

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

purchase price withheld at closing to address potential post-closing adjustments/obligations or other amounts otherwise payable.

Prior period acquisition holdback payments have been reclassified from "Accounts Payable and Accrued Liabilities" to "Other Short-Term Liabilities" to conform to the current period presentation. These reclassifications had no impact on previously reported net income, total assets, or total liabilities.

11.    FAIR VALUE MEASUREMENTS

ASC 820 prioritizes the inputs to valuation techniques used to measure fair value into the following hierarchy:

Level 1 – Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2 – Inputs other than the quoted prices in active markets that are observable either directly or indirectly, including: quoted prices for similar assets and liabilities in active markets; quoted prices for identical or similar assets and liabilities in markets that are not active or other inputs that are observable or can be corroborated by observable market data.

Level 3 – Unobservable inputs that are supported by little or no market data and require the reporting entity to develop its own assumptions.

Financial instruments include cash and cash equivalents, accounts receivable, accounts payable, our line of credit, and long-term debt. The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable, our line of credit, and short-term borrowings approximate fair value because of the near-term maturities of these financial instruments. The carrying value of the Company’s notes payable approximates fair value due to the relatively short-term nature and interest rates of the notes. The carrying value of the Company's long-term debt approximates fair value due to the interest rates being market rates.

The estimated fair value of debt is based on market quotes for instruments with similar terms and remaining maturities.

The Company has contingent liabilities related to future internal performance milestones and the estimated value of acquired inventory that may be sold above its net realizable value. The fair value of these liabilities was determined using discounted cash flow analyses and Monte Carlo Simulations based on the probability and timing of certain future payments under these arrangements. These liabilities are accounted for as Level 3 liabilities within the fair value hierarchy.

Liabilities measured at fair value on a recurring basis as of the dates noted below are as follows (in thousands):

			September 30, 2025						December 31, 2024
Level 3:
Contingent Liabilities			$	25,103					$	1,816

Level 3 contingent liabilities were updated during the reporting period as a result of new acquisitions and valuation adjustments. The valuation adjustments are reflected in general and administrative expenses in the Consolidated Statements of Income for the three and nine months ended September 30, 2025.

15

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

12.    COMMITMENTS AND CONTINGENCIES

In the ordinary course of business activities, the Company may be contingently liable for litigation and claims including those pertaining to customers, suppliers and former employees. Management believes that adequate provisions have been recorded in the accounts where required. Management also has determined that the likelihood of any class action or other litigation and claims having a material impact on our results of operations, cash flows or financial position is remote.

13.    EARNINGS PER SHARE

We compute basic earnings per share by dividing net income by the weighted average number of common shares outstanding during the period. Diluted earnings per common share includes effect of granted incremental restricted stock units.

The following table reconciles basic and diluted weighted average shares used in the computation of earnings per share (in thousands except per share values):

			Three Months Ended September 30,												Nine Months Ended September 30,
Numerator			2025						2024						2025						2024
Net income attributable to stockholders of the Company			$	12,940					$	14,892					$	37,816					$	36,591
Denominator
Weighted average basic shares			27,675						27,642						27,665						27,636
Dilutive effect of restricted stock units			26						2						18						3
Weighted average diluted shares			27,701						27,644						27,683						27,639
Earnings per share
Basic			$	0.47					$	0.54					$	1.37					$	1.32
Diluted			$	0.47					$	0.54					$	1.37					$	1.32

14.    SEGMENT INFORMATION

The Company's chief operating decision maker (“CODM”) is its Chief Executive Officer. The CODM reviews geographically segmented data as well as consolidated results on a monthly basis to evaluate performance and make resource allocation decisions. Each geographical segment exhibits similar economic characteristics, shares common products and services, has similar customer types, and uses similar distribution methods. As a result, these segments have been aggregated into a single reportable segment in accordance with the aggregation criteria under ASC 280, Segment Reporting.

The CODM reviews balance sheet information on a consolidated basis which is reflected in the Company's Condensed Consolidated Balance Sheets as of September 30, 2025 and December 31, 2024. The CODM uses gross margin and income from operations to evaluate return on total assets in deciding whether to invest in the development and expansion of our consolidated operations or into strategic transactions, such as acquisitions. Both metrics are also used to monitor budget versus actual results, perform competitive benchmarking analyses, and are considered in evaluating our executives’ compensation.

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XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

The following table presents our significant expense categories included in our reported measure of segment profitability for the periods represented (in thousands):

			Three Months Ended September 30,												Nine Months Ended September 30,
			2025						2024						2025						2024
Total revenue			$	125,415					$	112,852					$	353,933					$	312,873
Less:
Direct product costs			59,838						53,967						166,468						147,376
Direct non-product costs			13,153						10,969						37,629						31,840
Gross margin			52,424						47,916						149,836						133,657
Less:
Personnel costs			16,232						13,153						45,606						38,593
Sales and marketing costs			4,162						3,404						10,920						10,397
Facility expenses			3,016						2,651						8,470						7,288
Depreciation and amortization			2,750						2,444						7,804						7,060
Travel and entertainment			2,214						1,703						6,731						5,782
Information technology			1,646						1,409						4,804						4,098
Professional fees			1,733						1,162						5,411						3,690
Shipping			1,336						1,148						4,014						3,544
Other			2,584						2,455						8,907						6,403
Income from operations			16,751						18,387						47,169						46,802
Interest expense			1						97						83						962
Income tax expense			3,505						3,730						10,321						9,033
Foreign currency exchange loss/(gain)			110						(332)						(1,164)						216
Net income			$	13,135					$	14,892					$	37,929					$	36,591

15.    ACQUISITIONS OF BUSINESSES

During 2025, we have completed acquisitions for an aggregate purchase price of $48.7 million. These acquisitions were primarily completed to increase our geographical footprint. Transaction-related costs incurred in connection with these acquisitions were not material to the consolidated financial statements.

Our valuation models related to the contingent consideration, inventory and other working capital, identified tangible assets, identified intangible assets, operating lease assets, operating lease liabilities, and goodwill included in these acquisitions are not yet finalized and these figures are presented on a preliminary basis. Accounting for these items will be finalized within 12 months of each acquisition date. Purchase price allocations for other acquired items is finalized. Accordingly, the total preliminary purchase

17

XPEL, Inc.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

price allocation for acquisitions completed during the nine months ended September 30, 2025 is as follows (in thousands):

Aggregate Purchase Price
Cash1			$	25,549
Contingent consideration			23,156
			$	48,705
Aggregate Allocation
Inventory and other working capital			17,321
Property, equipment, and operating lease assets			714
Trademark2			2,860
Customer Relationships2			22,493
Goodwill3			5,944
Operating lease liabilities			(627)
			$	48,705
1Total cash consideration is comprised of amounts paid on closing dates plus holdback amounts to be paid in the future. 2The weighted average useful life of acquired amortizable intangible assets is 9 years. 3The full value of this acquired goodwill is expected to be tax deductible.

The aggregate revenue and the net income from acquisitions completed in the nine months ended September 30, 2025 that has been consolidated into our consolidated financial statements were $4.9 million and $0.9 million, respectively. The following unaudited pro forma financial information presents our results, including expenses relating to the amortization of intangibles purchased, as if these acquisitions had occurred on January 1, 2025 and 2024, respectively (in thousands):

			Nine Months Ended September 30,
												2025						2024
Revenue			$	363,057					$	333,360
Net income			$	43,269					$	45,591

The unaudited consolidated pro forma combined financial information does not purport to be indicative of the results which would have been obtained had the acquisitions been completed as of the beginning of the earliest period presented or of results that may be obtained in the future. In addition, this financial information does not include any benefits that may result from the acquisition due to synergies that may be derived from the elimination of any duplicative costs.

Valuations and purchase price allocations for acquisitions completed in 2024 have been finalized with minor changes to goodwill and other acquired intangible assets.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

This Management’s Discussion and Analysis provides material historical and prospective disclosures intended to enable investors and other users to assess the financial condition and results of operations of XPEL, Inc. (“XPEL” or the “Company”). Statements that are not historical are forward-looking and involve risks and uncertainties discussed under the heading “Forward-Looking Statements” in this report and under “Business," "Risk Factors,” "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Financial Statements and Supplementary Data" in the Annual Report which is available on the SEC’s website at www.sec.gov.

Forward-Looking Statements

 This quarterly report on Form 10-Q contains not only historical information, but also forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to the safe harbor created by those sections. In addition, the Company or others on the Company’s behalf may make forward-looking statements from time to time in oral presentations, including telephone conferences and/or web casts open to the public, in press releases or reports, on the Company’s internet web site, or otherwise. All statements other than statements of historical facts included in this report or expressed by the Company orally from time to time that address activities, events, or developments that the Company expects, believes, or anticipates will or may occur in the future are forward-looking statements, including, in particular, the statements about the Company’s plans, objectives, strategies, and prospects regarding, among other things, the Company’s financial condition, results of operations and business, and the outcome of contingencies, such as legal proceedings. The Company has identified some of these forward-looking statements in this report with words like “believe,” “can,” “may,” “could,” “would,” “might,” “forecast,” “possible,” “potential,” “project,” “will,” “should,” “expect,” “intend,” “plan,” “predict,” “anticipate,” “estimate,” “approximate,” “outlook,” or “continue” or the negative of these words or other words and terms of similar meaning. The use of future dates is also an indication of a forward-looking statement. Forward-looking statements may be contained in the notes to the Company’s condensed consolidated financial statements and elsewhere in this report, including under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”

Forward-looking statements are based on current expectations about future events affecting the Company and are subject to uncertainties and factors that affect all businesses operating in a global market as well as matters specific to the Company. These uncertainties and factors are difficult to predict, and many of them are beyond the Company’s control. Factors to consider when evaluating these forward-looking statements include, but are not limited to:

•We are highly dependent on the automotive industry. A prolonged or material contraction in automotive sales and production volumes could adversely affect our business, results of operations and financial condition.

•A significant percentage of our revenue is generated from our business in China, a market that is associated with certain risks.

•The loss of one or more of our key personnel or our failure to attract and retain other highly qualified personnel in the future, could harm our business.

•A material disruption from our contract manufacturers or suppliers or our inability to obtain a sufficient supply from alternate suppliers could cause us to be unable to meet customer demands or increase our costs.

•Our operating results can be adversely affected by inflation, changes in the cost or availability of raw materials, labor, energy, transportation and other necessary supplies and services.

•Technology could render the need for some or our products obsolete.

•Changes in OEM accessorization strategies or production volumes could impact our business.

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•Our accounting estimates and risk management processes rely on assumptions or models that may prove inaccurate.

•Our industry is highly competitive.

•Harm to our reputation or the reputation of one or more of our products could have an adverse effect on our business.

•Our revenue and operating results may fluctuate, which may make our results difficult to predict and could cause our results to fall short of expectations.

•Infringement of our intellectual property could impact our ability to compete effectively. 

•If changes to our existing products or introduction of new products or services do not meet our customers’ expectations or fail to generate revenue, we could lose our customers or fail to generate any revenue from such products or services and our business may be harmed.

•We depend on our relationships with independent installers and new car dealerships and their ability to sell and service our products. Any disruption in these relationships could harm our sales.

•We may not be able to identify, finance and complete suitable acquisitions and investments, and any completed acquisitions and investments could be unsuccessful or consume significant resources.

•We may incur material losses and costs as a result of product liability and warranty claims.

•Our failure to satisfy international trade compliance regulations, and changes in U.S. government sanctions, could have a material adverse effect on us. 

•We may seek to incur substantial indebtedness in the future.

•We cannot be certain that additional financing will be available on reasonable terms when required, or at all.

•Our variable rate indebtedness exposes us to interest rate volatility, which could cause our debt service obligations to increase significantly.

•General global economic and business conditions affect demand for our products. 

•A public health crisis could impact our business. 

•Economic, political and market conditions can adversely affect our business, financial condition and results of operations.

•Existing and potential new trade policies, such as tariffs, could adversely affect our operational costs and business.

We believe the items we have outlined above are important factors that could cause estimates included in our financial statements to differ materially from actual results and those expressed in a forward-looking statement made in this report or elsewhere by us or on our behalf.  We have discussed these factors in more detail in the Annual Report as supplemented in this Report. These factors are not necessarily all of the factors that could affect us. Unpredictable or unanticipated factors that we have not discussed in this Report could also have material adverse effects on actual results. We do not intend to update our description of important factors each time a potential important factor arises, except as required by applicable securities laws and regulations. We advise our shareholders that they should (1) be aware that factors not referred to above could affect the accuracy of our forward-looking statements and (2) use caution when considering our forward-looking statements.

Company Overview

The Company is a supplier of protective films, coatings and related services primarily to the automobile aftermarket, new car dealerships and automobile OEMs. The majority of our revenue is derived from the sale of our automotive products and related services while the remainder of our revenue is derived from non-automotive products including architectural window film and marine and flat surface protection films.

The Company began as a software company designing vehicle patterns used to produce cut-to-fit protective film for the painted surfaces of automobiles. In 2007, we began selling automotive surface and paint protection film products to complement our software business. As paint protection film technology

20

improved and became more durable, awareness and adoption of paint protection film continued to increase driving significant industry growth over the last several years. Initial adoption of paint protection film came primarily from luxury car enthusiasts in the United States and Canada. These enthusiasts were primarily served by a growing automotive aftermarket of independent installers of automotive paint protection and window films. Internationally, nascent demand began to build as awareness and adoption in the United States and Canada continued to increase. Over the last few years, new car dealership interest in our products has increased due to their exposure to the aftermarket installer network while OEM interest in the product increased through their exposure to the new car dealerships who had been selling the product.

Strategic Overview

Our strategy initially centered on how best to serve and grow our network of independent installers in the US and Canada and to sell products internationally through independent distributors while simultaneously building and enhancing the XPEL brand. This "best-in-class" service strategy was then extended to new car dealerships and OEMs. Internationally, while our initial market entry was primarily through indirect distribution, we desire to ultimately sell directly to the majority of the top 25 car markets in the world which is an important element of our acquisition strategy.

To complement our channel network and distribution, we are investing in manufacturing and the supply chain with a goal to be a high quality, low cost producer for our products which we expect will significantly improve our operating margin and allow more control over the end-to-end manufacturing process.

Key Business Metric - Non-GAAP Financial Measures

Our management regularly monitors certain financial measures to track the progress of our business against internal goals and targets. We believe that the most important measure to the Company is Earnings Before Interest, Taxes, Depreciation, and Amortization (“EBITDA”).

EBITDA is a non-GAAP financial measure. We believe EBITDA provides helpful information with respect to our operating performance as viewed by management, including a view of our business that is not dependent on (i) the impact of our capitalization structure and (ii) items that are not part of our day-to-day operations. Management uses EBITDA (1) to compare our operating performance on a consistent basis, (2) to calculate incentive compensation for our employees, (3) for planning purposes including the preparation of our internal annual operating budget, (4) to evaluate the performance and effectiveness of our operational strategies, and (5) to assess compliance with various metrics associated with the agreements governing our indebtedness. Accordingly, we believe that EBITDA provides useful information in understanding and evaluating our operating performance in the same manner as management. We define EBITDA as net income plus (a) total depreciation and amortization, (b) interest expense, net, and (c) income tax expense.

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The following table is a reconciliation of Net income to EBITDA for the three and nine months ended September 30, 2025 and 2024 (in thousands):

			(Unaudited)																		(Unaudited)
			Three Months Ended September 30,																		Nine Months Ended September 30,
			2025						2024						% Change						2025						2024						% Change
Net Income			$	13,135					$	14,892					(11.8)		%				$	37,929					$	36,591					3.7		%
Interest			1						97						(99.0)		%				83						962						(91.4)		%
Taxes			3,505						3,730						(6.0)		%				10,321						9,033						14.3		%
Depreciation			1,640						1,504						9.0		%				4,733						4,308						9.9		%
Amortization			1,663						1,475						12.7		%				4,722						4,327						9.1		%
EBITDA			$	19,944					$	21,698					(8.1)		%				$	57,788					$	55,221					4.6		%

Use of Non-GAAP Financial Measures

EBITDA should be considered in addition to, not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. It is not a measurement of our financial performance under GAAP and should not be considered as alternatives to revenue or net income, as applicable, or any other performance measures derived in accordance with GAAP and may not be comparable to other similarly titled measures of other businesses. EBITDA has limitations as an analytical tool and you should not consider it in isolation or as a substitute for analysis of our operating results as reported under GAAP.

EBITDA does not reflect the impact of certain cash charges resulting from matters we consider not to be indicative of ongoing operations; and other companies in our industry may calculate EBITDA differently than we do, limiting their usefulness as comparative measures.

Results of Operations

The following tables summarize the Company’s consolidated results of operations for the three and nine months ended September 30, 2025 and 2024 (dollars in thousands):

			Three Months Ended September 30, 2025						% of Total Revenue						Three Months Ended September 30, 2024						% of Total Revenue						$ Change						% Change
Total revenue			$	125,415					100.0		%				$	112,852					100.0		%				$	12,563					11.1		%
Total cost of sales			72,991						58.2		%				64,936						57.5		%				8,055						12.4		%
Gross margin			52,424						41.8		%				47,916						42.5		%				4,508						9.4		%
Total operating expenses			35,673						28.4		%				29,529						26.2		%				6,144						20.8		%
Operating income			16,751						13.4		%				18,387						16.3		%				(1,636)						(8.9)		%
Other expense (income)			111						0.1		%				(235)						(0.2)		%				346						(147.2)		%
Income tax			3,505						2.8		%				3,730						3.3		%				(225)						(6.0)		%
Net income			$	13,135					10.5		%				$	14,892					13.2		%				$	(1,757)					(11.8)		%

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			Nine Months Ended September 30, 2025						% of Total Revenue						Nine Months Ended September 30, 2024						% of Total Revenue						$ Change						% Change
Total revenue			$	353,933					100.0		%				$	312,873					100.0		%				$	41,060					13.1		%
Total cost of sales			204,097						57.7		%				179,216						57.3		%				24,881						13.9		%
Gross margin			149,836						42.3		%				133,657						42.7		%				16,179						12.1		%
Total operating expenses			102,667						29.0		%				86,855						27.8		%				15,812						18.2		%
Operating income			47,169						13.3		%				46,802						15.0		%				367						0.8		%
Other (income) expense			(1,081)						(0.3)		%				1,178						0.4		%				(2,259)						(191.8)		%
Income tax			10,321						2.9		%				9,033						2.9		%				1,288						14.3		%
Net income			$	37,929					10.7		%				$	36,591					11.7		%				$	1,338					3.7		%

The following tables summarize revenue results for the three and nine months ended September 30, 2025 and 2024 (dollars in thousands):

			Three Months Ended September 30,												%						% of Total Revenue
			2025						2024						Inc (Dec)						2025						2024
Product Revenue
Paint protection film			$	63,531					$	60,545					4.9		%				50.7		%				53.6		%
Window film			27,640						22,627						22.2		%				22.0		%				20.1		%
Other			4,288						3,778						13.5		%				3.4		%				3.3		%
Total			$	95,459					$	86,950					9.8		%				76.1		%				77.0		%
Service Revenue
Software			$	2,208					$	2,041					8.2		%				1.8		%				1.8		%
Cutbank credits			4,257						4,500						(5.4)		%				3.4		%				4.0		%
Installation labor			22,125						18,925						16.9		%				17.6		%				16.8		%
Training and other			1,366						436						213.3		%				1.1		%				0.4		%
Total			$	29,956					$	25,902					15.7		%				23.9		%				23.0		%
Total			$	125,415					$	112,852					11.1		%				100.0		%				100.0		%

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			Nine Months Ended September 30,												%						% of Total Revenue
			2025						2024						Inc (Dec)						2025						2024
Product Revenue
Paint protection film			$	182,637					$	166,870					9.4		%				51.6		%				53.3		%
Window film			74,234						59,195						25.4		%				21.0		%				18.9		%
Other			12,095						10,937						10.6		%				3.4		%				3.5		%
Total			$	268,966					$	237,002					13.5		%				76.0		%				75.7		%
Service Revenue
Software			$	6,507					$	5,959					9.2		%				1.8		%				1.9		%
Cutbank credits			12,453						13,300						(6.4)		%				3.5		%				4.3		%
Installation labor			63,222						55,090						14.8		%				17.9		%				17.6		%
Training and other			2,785						1,522						83.0		%				0.8		%				0.5		%
Total			$	84,967					$	75,871					12.0		%				24.0		%				24.3		%
Total			$	353,933					$	312,873					13.1		%				100.0		%				100.0		%

Because many of our international customers require us to ship their orders to freight forwarders located in the United States, we cannot be certain about the ultimate destination of the product. The following table represents our estimate of sales by summarized geographic regions based on our understanding of ultimate product destination based on customer interactions, customer locations and other factors for the three and nine months ended September 30, 2025 and 2024 (dollars in thousands):

			Three Months Ended September 30,												%						% of Total Revenue
			2025						2024						Inc (Dec)						2025						2024
United States			$	71,725					$	64,565					11.1		%				57.2		%				57.2		%
Canada			12,975						14,415						(10.0)		%				10.4		%				12.8		%
North America			84,700						78,980						7.2		%				67.6		%				70.0		%
China			10,074						9,058						11.2		%				8.0		%				8.0		%
Asia Other			5,545						3,851						44.0		%				4.3		%				3.4		%
Asia Pacific			15,619						12,909						21.0		%				12.3		%				11.4		%
EU, UK, and Africa			16,537						12,835						28.8		%				13.2		%				11.4		%
India and Middle East			5,718						5,301						7.9		%				4.6		%				4.7		%
Latin America			2,841						2,827						0.5		%				2.3		%				2.5		%
Total			$	125,415					$	112,852					11.1		%				100.0		%				100.0		%

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			Nine Months Ended September 30,												%						% of Total Revenue
			2025						2024						Inc (Dec)						2025						2024
United States			$	200,185					$	181,515					10.3		%				56.7		%				58.0		%
Canada			36,656						38,769						(5.5)		%				10.4		%				12.4		%
North America			236,841						220,284						7.5		%				67.1		%				70.4		%
China			25,886						14,910						73.6		%				7.3		%				4.8		%
Asia Other			15,523						11,563						34.2		%				4.4		%				3.7		%
Asia Pacific			41,409						26,473						56.4		%				11.7		%				8.5		%
EU, UK, and Africa			48,899						42,002						16.4		%				13.8		%				13.4		%
India and Middle East			18,541						15,197						22.0		%				5.2		%				4.9		%
Latin America			8,243						8,917						(7.6)		%				2.2		%				2.8		%
Total			$	353,933					$	312,873					13.1		%				100.0		%				100.0		%

Product Revenue. Product revenue for the three months ended September 30, 2025 increased 9.8% over the three months ended September 30, 2024. Product revenue represented 76.1% of our total revenue compared to 77.0% in the three months ended September 30, 2024. Revenue from our paint protection film product line increased 4.9% over the three months ended September 30, 2024. Paint protection film sales represented 50.7% and 53.6% of our total consolidated revenues for the three months ended September 30, 2025 and 2024, respectively. The total increase in paint protection film sales was due to increased demand for our film products across multiple regions.

Revenue from our window film product line grew 22.2% for the three months ended September 30, 2025 compared to the three months ended September 30, 2024. Window film sales represented 22.0% and 20.1% of our total consolidated revenues for the three months ended September 30, 2025 and 2024, respectively. This increase was driven by continued demand resulting from increased product adoption in multiple regions for automotive window film. Our windshield protection film revenue for the three months ended September 30, 2025 was $1.9 million and represented 6.8% of total window film revenue and 1.5% of total consolidated third quarter revenue. Our windshield protection film product was launched during the fourth quarter 2024.

Other product revenue for the three months ended September 30, 2025 increased 13.5% compared to the three months ended September 30, 2024 due primarily to continued growth in revenue from our FUSION product line and other installation support products.

Geographically, we experienced continued growth in most of our regions during the three months ended September 30, 2025 including 44.0%, 28.8%, and 11.2% in Asia-Other, EU/UK/Africa, and China, respectively. The increases in Asia-Other and EU/UK/Africa were driven primarily by increased product adoption and increased demand. The increase in China was driven primarily by increased demand and incremental direct revenue resulting from the completion of our acquisition of our China distributor late in the third quarter 2025. Revenue from our Canada region declined 10.0% primarily due to economic instability and uncertainty in the region.

Product revenue for the nine months ended September 30, 2025 increased 13.5% over the nine months ended September 30, 2024. Product revenue represented 76.0% of our consolidated revenue compared to 75.7% in the nine months ended September 30, 2024. Revenue from our paint protection film product line increased 9.4% over the nine months ended September 30, 2024. Paint protection film sales represented 51.6% and 53.3% of our consolidated revenues for the nine months ended September 30, 2025 and 2024, respectively.

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Revenue from our window film grew 25.4% compared to the nine months ended September 30, 2024. Window film sales represented 21.0% and 18.9% of our total consolidated revenues for the nine months ended September 30, 2025 and 2024, respectively. This increase was driven by continued demand resulting from increased product adoption in multiple regions. Our windshield protection film sales for the nine months ended September 30, 2025 was $5.8 million and represented 7.8% and 1.6% of total window film revenue and total consolidated revenue for the nine months ended September 30, 2025, respectively.

Other product revenue for the nine months ended September 30, 2025 increased 10.6% compared to the nine months ended September 30, 2024 due primarily to continued growth in revenue from our FUSION product line and other installation support products.

Geographically, we saw growth in most regions during the nine months ended September 30, 2025. These increases were primarily due to increased product awareness and attach rates.

Service revenue. Service revenue consists of revenue from fees for DAP software access, cutbank credit revenue, which represents the value of pattern access provided with eligible product revenue, revenue from the labor portion of installation sales in our Company-owned installation centers, revenue from our dealership services business and revenue from training services provided to our customers.

Service revenue grew 15.7% over the three months ended September 30, 2024. Within this category, software revenue increased 8.2% over the three months ended September 30, 2024. This increase was due to an increase in total subscribers to our DAP software. Installation labor revenue increased 16.9% over the three months ended September 30, 2024 due mainly to increased demand across our dealership services and OEM networks.

Service revenue for the nine months ended September 30, 2025 grew 12.0% over the nine months ended September 30, 2024. Within this category, software revenue grew 9.2% over the nine months ended September 30, 2024. This increase was due to an increase in total subscribers to our DAP software. Installation labor revenue increased 14.8% over the nine months ended September 30, 2024 due mainly to increased demand across our dealership services and OEM networks.

Total installation revenue (labor and product combined) increased 21.3% over the three months ended September 30, 2024. This represented 21.9% and 20.0% of our total consolidated revenue for the three months ended September 30, 2025 and 2024, respectively. These increases were primarily due to increased demand across our dealership services and OEM networks. Total installation revenue increased 17.1% over the nine months ended September 30, 2024. This represented 21.8% and 21.1% of our total consolidated revenue for the nine months ended September 30, 2025 and 2024, respectively. These increases were primarily due to increased demand across our dealership services and OEM networks. Adjusted product revenue, which combines the cutbank credit revenue service component with product revenue, increased 9.0% over the three months ended September 30, 2024. Adjusted product revenue increased 12.4% over the nine months ended September 30, 2024.

Cost of Sales

Cost of sales consists of product costs and the costs to provide our services. Product costs consist of material costs, personnel costs related to warehouse personnel, shipping costs, warranty costs and other related costs to provide products to our customers. Cost of service includes the labor costs associated with installation of product in our installation facilities, costs of labor associated with pattern design for our cutting software and the costs incurred to provide training for our customers.

Product costs for the three months ended September 30, 2025 increased 10.9% over the three months ended September 30, 2024. Cost of product sales represented 47.7% and 47.8% of total revenue in the three months ended September 30, 2025 and 2024, respectively. Cost of service revenue grew

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19.9% during the three months ended September 30, 2025. Refer to the Gross Margin section below for discussion of this cost relative to revenue.

Product costs for the nine months ended September 30, 2025 increased 13.0% over the nine months ended September 30, 2024. Cost of product sales represented 47.0% and 47.1% of total revenue in the nine months ended September 30, 2025 and 2024, respectively. Cost of service revenue grew 18.2% during the nine months ended September 30, 2025. Refer to the Gross Margin section below for discussion of this cost relative to revenue.

Gross Margin

Gross margin for the three months ended September 30, 2025 grew approximately $4.5 million, or 9.4%, compared to the three months ended September 30, 2024. For the three months ended September 30, 2025, gross margin represented 41.8% of revenue compared to 42.5% for the three months ended September 30, 2024.

Gross margin for the nine months ended September 30, 2025 grew approximately $16.2 million, or 12.1%, compared to the nine months ended September 30, 2024. For the nine months ended September 30, 2025, gross margin represented 42.3% of revenue compared to 42.7% for the nine months ended September 30, 2024.

The following tables summarize gross margin for product and services for the three and nine months ended September 30, 2025 and 2024 (dollars in thousands):

			Three Months Ended September 30,												%						% of Category Revenue
			2025						2024						Inc (Dec)						2025						2024
Product margin			$	35,621					$	32,983					8.0		%				37.3		%				37.9		%
Service margin			16,803						14,933						12.5		%				56.1		%				57.7		%
Total			$	52,424					$	47,916					9.4		%				41.8		%				42.5		%

			Nine Months Ended September 30,												%						% of Category Revenue
			2025						2024						Inc (Dec)						2025						2024
Product margin			$	102,498					$	89,626					14.4		%				38.1		%				37.8		%
Service margin			47,338						44,031						7.5		%				55.7		%				58.0		%
Total			$	149,836					$	133,657					12.1		%				42.3		%				42.7		%

Product gross margin for the three months ended September 30, 2025 increased approximately $2.6 million, or 8.0%, over the three months ended September 30, 2024 and represented 37.3% and 37.9% of total product revenue for the three months ended September 30, 2025 and 2024, respectively. The decrease in gross margin percentage was due primarily to an increase in product costs primarily related to transient vendor price increases.

Product gross margin for the nine months ended September 30, 2025 increased approximately $12.9 million, or 14.4%, over the nine months ended September 30, 2024 and represented 38.1% and 37.8% of total product revenue for the nine months ended September 30, 2025 and 2024, respectively. The increases in product gross margin and gross margin percentage were primarily due to decreases in product costs and improved operating leverage compared to the nine months ended September 30, 2024.

Service gross margin increased approximately $1.9 million, or 12.5%, over the three months ended September 30, 2024. This represented 56.1% and 57.7% of total service revenue for the three months

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ended September 30, 2025 and 2024, respectively. The decrease in service gross margin was primarily due to a higher mix of dealership related installations.

Service gross margin increased approximately $3.3 million, or 7.5%, over the nine months ended September 30, 2024. This represented 55.7% and 58.0% of total service revenue for the nine months ended September 30, 2025 and 2024, respectively.

Operating Expenses

Sales and marketing expenses for the three months ended September 30, 2025 increased 29.7% compared to the same period in 2024. This increase was primarily due to increased personnel and marketing costs associated with ongoing growth in multiple markets as the company increased the number of sponsorships and increased marketing efforts to dealerships and end customers. These expenses represented 11.0% and 9.4% of total consolidated revenue for the three months ended September 30, 2025 and 2024, respectively.

For the nine months ended September 30, 2025, sales and marketing expenses increased 19.9% compared to the same period in 2024. This increase was primarily due to increased personnel and marketing costs associated with ongoing growth in multiple markets as the Company increased its marketing efforts to dealerships and end customers. These expenses represented 10.6% and 10.0% of total consolidated revenue for the nine months ended September 30, 2025 and 2024, respectively.

General and administrative expenses grew approximately $3.0 million, or 15.8% over the three months ended September 30, 2024. This increase in cost was due primarily to increases in personnel, occupancy costs and acquisition-related professional fees. These costs represented 17.4% and 16.7% of total consolidated revenue for the three months ended September 30, 2025 and 2024, respectively.

General and administrative expenses grew approximately $9.6 million, or 17.3% over the nine months ended September 30, 2024. This increase in cost was due primarily to increases in personnel, occupancy costs and professional fees. These costs represented 18.4% and 17.8% of total consolidated revenue for the nine months ended September 30, 2025 and 2024, respectively.

Income Tax Expense

Income tax expense for the three months ended September 30, 2025 decreased $0.2 million from the three months ended September 30, 2024. Our effective tax rate was 21.1% for the three months ended September 30, 2025 compared with 20.0% for the three months ended September 30, 2024. The increase in our effective rate was primarily due to an increase in foreign taxes associated with our China operations.

Income tax expense for the nine months ended September 30, 2025 increased $1.3 million from the same period in 2024, Our effective tax rate was 21.4% for the nine months ended September 30, 2025 compared with 19.8% for the nine months ended September 30, 2024. The increase in our effective rate was primarily due to an increase in foreign taxes associated with our China operations.

Net Income

Net income for the three months ended September 30, 2025 decreased 11.8% to $13.1 million.

Net income for the nine months ended September 30, 2025 increased 3.7% to $37.9 million.

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Liquidity and Capital Resources

The primary source of liquidity for our business is available cash and cash equivalents, cash flows provided by operations and borrowing capacity under our credit facilities. As of September 30, 2025, we had cash and cash equivalents of $64.5 million. For the nine months ended September 30, 2025, cash provided by operations was $64.3 million and as of September 30, 2025 we had $128.2 million in funds available under our credit facilities. We expect to continue to have sufficient access to cash to support working capital needs, pay for capital expenditures (including acquisitions), and to pay interest and service debt. We believe we have the ability and sufficient resources to meet these cash requirements by using available cash, internally generated funds and borrowings under committed credit facilities. We are focused on continuing to generate positive operating cash to fund our operational and capital investment initiatives. We believe we have sufficient liquidity to operate for at least the next 12 months from the date of this quarterly report.

Operating activities. Cash provided by operations totaled $64.3 million for the nine months ended September 30, 2025, compared to $41.5 million during the nine months ended September 30, 2024. This increase in cash flows from operating activities was mainly due to an increase in accounts payable and other accrued liabilities due to normal payment cycle timing and other changes in working capital.

Investing activities. Cash used in investing activities totaled approximately $20.8 million during the nine months ended September 30, 2025 compared to $13.0 million during the nine months ended September 30, 2024. This increase was due primarily to an increase in acquisitions during 2025.

Financing activities. Cash used in financing activities during the nine months ended September 30, 2025 totaled $0.4 million compared to $19.2 million during the same period in the prior year. This change was due primarily to the timing of repayments on our credit facility, which was fully repaid in 2024.

Debt and contingent obligations as of September 30, 2025 and December 31, 2024 totaled approximately $25.3 million and $2.1 million, respectively.

Future Liquidity and Capital Resource Requirements

We expect to fund ongoing operating expenses, capital expenditures, acquisitions, interest payments, tax payments, credit facility maturities, future lease obligations, and payments for other long-term liabilities with cash flow from operations and borrowings under our credit facility. In the short-term, we are contractually obligated to make lease payments and make payments on contingent liabilities related to certain completed acquisitions. In the long-term, we are contractually obligated to make lease payments, for contingent liabilities, and for repayment of borrowings on our line of credit. We believe that we have sufficient cash and cash equivalents, as well as borrowing capacity, to cover our estimated short-term and long-term funding needs.

Credit Facilities

On September 11, 2025, XPEL entered into the Amendment to the Credit Agreement with Wells Fargo Bank, N.A., as Administrative Agent, and other lenders party thereto. The Amendment, among other things, extended the maturity of the Credit Agreement from April 6, 2026 to September 11, 2028. The Credit Agreement provides for secured revolving loans and letters of credit in an aggregate amount of up to $125 million, which is subject to the terms of the Credit Agreement. As of September 30, 2025 and December 31, 2024, the Company had no outstanding balances under the Credit Agreement. All capitalized terms in this description of the credit facility that are not otherwise defined in this report have the meaning assigned to them in the Credit Agreement.

Borrowings under the Credit Agreement bear interest, at XPEL’s option, at a rate equal to either (a) Base Rate or (b) Adjusted Term SOFR. In addition to the applicable interest rate, the Credit Agreement

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includes a commitment fee ranging from 0.20% to 0.25% per annum for the unused portion of the aggregate commitment and an applicable margin ranging from 0.00% to 0.50% for Base Rate Loans and 1.00% to 1.50% for Adjusted Term SOFR Loans. At September 30, 2025, these rates were 7.3% and 5.3%, respectively. Both the margin applicable to the interest rate and the commitment fee are dependent on XPEL’s Consolidated Total Leverage Ratio. The Credit Agreement's maturity date is September 11, 2028.

Obligations under the Credit Agreement are secured by a first priority perfected security interest, subject to certain permitted encumbrances, in all of XPEL’s material property and assets.

The terms of the Credit Agreement include certain affirmative and negative covenants that require, among other things, XPEL to maintain legal existence and remain in good standing, comply with applicable laws, maintain accounting records, deliver financial statements and certifications on a timely basis, pay taxes as required by law, and maintain insurance coverage, as well as to forgo certain specified future activities that might otherwise encumber XPEL and certain customary covenants. The Credit Agreement provides for two financial covenants, as follows.

As of the last day of each fiscal quarter:

1.XPEL shall not allow its Consolidated Total Leverage Ratio to exceed 3.50 to 1.00, and

2.XPEL shall not allow its Consolidated Interest Coverage Ratio to be less than 3.00 to 1.00

The Company also has a CAD $4.5 million revolving credit facility through a financial institution in Canada, and is maintained by XPEL Canada Corp., a wholly-owned subsidiary of XPEL. This Canadian facility is utilized to fund the Company's working capital needs in Canada. This facility bears interest at the Royal Bank of Canada’s prime rate plus 0.25% per annum and is guaranteed by the parent company. As of September 30, 2025 and December 31, 2024, no balance was outstanding on this line of credit.

Critical Accounting Estimates

There have been no material changes to the Company’s critical accounting estimates from the information provided in the Annual Report on Form 10-K.

Related Party Relationships

There are no family relationships between or among any of our directors or executive officers. There are no arrangements or understandings between any two or more of our directors or executive officers, and there is no arrangement, plan or understanding as to whether non-management stockholders will exercise their voting rights to continue to elect the current Board. There are also no arrangements, agreements or understandings between non-management stockholders that may directly or indirectly participate in or influence the management of our affairs.

Item 3. Quantitative and Qualitative Disclosures about Market Risk

We have operations that expose us to currency risk in the British Pound Sterling, the Canadian Dollar, the Euro, the Mexican Peso, the New Taiwanese Dollar, the Australian Dollar, the Indian Rupee, the Chinese Yuan Renminbi, the Japanese Yen, and the Thai Baht. Amounts invested in our foreign operations are translated into U.S. Dollars at the exchange rates in effect at the balance sheet date. The resulting translation adjustments are recorded as accumulated other comprehensive income, a component of stockholders’ equity in our consolidated balance sheets. We do not currently hedge our exposure to potential foreign currency translation adjustments.

Borrowings under our revolving lines of credit subject us to market risk resulting from changes in interest rates related to our floating rate bank credit facilities. For such borrowings, a hypothetical

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200 basis point increase in variable interest rates may result in a material impact to our financial statements. We do not currently have any derivative contracts to hedge our exposure to interest rate risk. During each of the periods presented, we have not experienced a significant effect on our business due to changes in interest rates.

If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price increases. Our inability or failure to do so could adversely affect our business, financial condition and results of operations.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We have established and maintain a system of disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports filed with the SEC pursuant to the Securities Exchange Act of 1934, as amended ("Exchange Act"), is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC and that such information is accumulated and communicated to our management, including our Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), as appropriate, to allow timely decisions regarding required disclosures.

Management, with the participation of our CEO and CFO, has evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act) as of the end of the period covered by this report.  Based on such evaluation, our CEO and CFO have each concluded that as of the end of the period covered by this report, our disclosure controls and procedures were effective to provide reasonable assurance that information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and communicated to our management, including the CEO and CFO, as appropriate, to allow timely decisions regarding required disclosures.

Our disclosure controls and procedures are designed to provide reasonable assurance of achieving their objectives as specified above. Management does not expect, however, that our disclosure controls and procedures will prevent or detect all error and fraud. Any control system, no matter how well designed and operated, is based upon certain assumptions and can provide only reasonable, not absolute, assurance that its objectives will be met. Further, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during the last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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Part II. Other Information

Item 1. Legal Proceedings

From time to time, we are made parties to actions filed or have been given notice of potential claims relating to the ordinary conduct of our business, including those pertaining to commercial disputes, product liability, patent infringement and employment matters.

While we believe that a material impact on our financial position, results of operations or cash flows from any such future claims or potential claims is unlikely, given the inherent uncertainty of litigation, it is possible that an unforeseen future adverse ruling or unfavorable development could result in future charges that could have a material adverse impact. We do and will continue to periodically reexamine our estimates of probable liabilities and any associated expenses and receivables and make appropriate adjustments to such estimates based on experience and developments in litigation. As a result, the current estimates of the potential impact on our financial position, results of operations and cash flows for the proceedings and claims described in the notes to our consolidated financial statements could change in the future.

Item 1A. Risk Factors

Except as set forth below, there were no changes to the Risk Factors disclosed in Item 1A. Risk Factors of the Annual Report.

Existing and potential new trade policies, such as tariffs, could adversely affect our operations, costs and business.

President Donald Trump has issued a series of executive orders since taking office in January 2025, including executive orders regarding tariffs. While the possibility exists for delays, reductions or exemptions of the automotive and reciprocal tariffs, the potential impacts of these tariffs remain uncertain and may cause a significant impact on the future demand for vehicles by consumers. To the extent any such tariffs remain in place for a sustained period of time, or in the event a global or domestic recession results therefrom, the disposable income of consumers could be significantly reduced, which may result in consumers deciding to delay vehicle purchases, or forego them entirely, or decide to delay or forego the addition of vehicle accessories, each of which could adversely affect our results of operations and financial condition.

Additional actions taken by the U.S. that restrict or could impact the economics of trade — including additional tariffs, trade barriers, and other similar measures — could have the potential to further disrupt existing supply chains and trigger retaliatory efforts by other countries, including the imposition of tariffs, raising taxation, setting foreign exchange or capital controls, or establishing embargoes, sanctions, or other import/export restrictions, thereby negatively impacting our business, both directly and indirectly. These developments, or the perception that more of them could occur, may materially create, or increase business uncertainty and could adversely affect the global economy and stability of global financial markets, potentially reducing trade and depressing economic activity, including demand for our products. Such changes in international trade policies may result in direct impacts to our business or indirectly to our customers or suppliers through increased costs, changes in business prospects or operating results, which could adversely affect our financial condition. The extent of such impacts cannot be predicted at this time.

With the completion of the China Acquisition, we are now subject to certain additional risks as a result of our no longer relying on our former third-party distributor. These risks include the following:

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Risks Relating to Doing Business in China

Failure to meet the PRC government’s complex regulatory requirements on and significant oversight over our business operation could result in a material adverse change in our operations and the value of our securities.

We have a significant distribution network located in China. The PRC government has significant authority to influence and intervene in the China operations of an offshore holding company, such as XPEL, at any time. Accordingly, our business, prospects, financial condition, and results of operations may be influenced to a significant degree by political, economic, and social conditions in China generally.

The Chinese economy differs from the economies of most developed countries in many respects, including the degree of government involvement, level of development, growth rate, control of foreign exchange and allocation of resources. Although the PRC government has implemented measures to underscore the importance of the utilization of market forces for economic reform, the divestment of state ownership in productive assets and the establishment of improved corporate governance in business enterprises, a substantial portion of productive assets in China are still owned by the government. In addition, the PRC government continues to play a significant role in regulating industry development by imposing industrial policies. The PRC government also exercises significant control over China’s economic growth through strategically allocating resources, controlling payment of foreign currency-denominated obligations, setting monetary policy and providing preferential treatment to selected industries or companies.

Fluctuation in the value of RMB may result in foreign currency exchange losses.

The conversion of the Renminbi (“RMB”) into foreign currencies, including U.S. dollars, is based on rates set by the People’s Bank of China (“PBOC”). Historically, the exchange rate between RMB and the U.S. dollar has showed higher volatility in certain years while staying within a narrow range in other years. The value of RMB against the U.S. dollar and other currencies is affected by changes in China’s political and economic conditions and by China’s foreign exchange policies, among other things. It is difficult to predict how market forces or Chinese or U.S. government policy may impact the exchange rate between RMB and the U.S. dollar in the future.

Substantially all of our revenues and costs in China are denominated in RMB. As a holding company, we may rely on dividends and other fees paid to us by our subsidiaries in China. Any significant revaluation of the RMB may materially affect our cash flows, revenues, earnings and financial position, and the value of, and any dividends payable on, our common stock in U.S. dollars. For example, an appreciation of RMB against the U.S. dollar would make any new RMB-denominated investments or expenditures more costly to us, to the extent that we need to convert U.S. dollars into RMB for such purposes. Conversely, a significant depreciation of RMB against the U.S. dollar may significantly reduce the U.S. dollar equivalent of our earnings, which in turn could adversely affect the price of our common stock. If we decide to convert RMB into U.S. dollars for the purpose of making payments for dividends and share repurchases of our common stock, strategic acquisitions or investments or other business purposes, the appreciation of the U.S. dollar against RMB would have a negative effect on U.S. dollar amounts available to us.

Risks Related to Our Majority but Not Wholly Owned Subsidiary in China

Our operations in China are conducted in part through a subsidiary in which we hold a majority, but not a 100%, ownership interest. This structure presents several risks that could materially and adversely affect our business, financial condition, and results of operations:

•Limited Control Over Minority Interests

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Although we control the board and management of the subsidiary, the minority shareholders may have rights under PRC law or the subsidiary’s organizational documents that could limit our ability to direct certain actions, such as approving major transactions, amending governing documents, or distributing dividends. Disputes with minority shareholders could result in litigation, delays, or disruptions to our business.

•Dividend and Profit Distribution Risks

Dividends and other distributions from our Chinese subsidiary are subject to PRC regulations and approval processes. As a majority but not sole owner, we may not be able to unilaterally determine the timing or amount of distributions, and the minority shareholders may block or delay such actions. In addition, PRC law requires that a portion of after-tax profits be set aside as statutory reserves before dividends can be paid, further limiting the amount available for distribution.

•Potential Conflicts of Interest

The interests of the minority shareholders may not always align with ours. They may pursue business strategies or take actions that are inconsistent with our objectives, or they may have relationships with competitors, suppliers, or customers that could create conflicts of interest. We cannot assure you that any conflicts will be resolved in our favor.

•Increased Risk of Disputes and Litigation

Disagreements with minority shareholders regarding management, strategy, or profit allocation could lead to disputes or litigation. The PRC legal system is different from that of the United States and may not provide the same level of protection or predictability for foreign investors. Enforcement of our rights may be costly, time-consuming, and uncertain.

•Limitations on Exit or Sale

If we decide to sell our interest in the subsidiary, the minority shareholders may have rights of first refusal or other rights that could delay or prevent a sale or require us to sell on less favorable terms. In addition, PRC regulations may restrict the transfer of ownership interests in foreign-invested enterprises.

As a result of these and other risks, our ability to realize the full economic benefits of our majority-owned subsidiary in China may be limited, and our business, financial condition, and results of operations could be adversely affected

China’s Merger & Acquisition Rules and certain other regulations establish complex procedures for certain acquisitions of PRC companies by foreign investors, which could make it more difficult for us to pursue growth through acquisitions in China.

A number of laws and regulations of mainland China have established procedures and requirements that could make merger and acquisition activities in China by foreign investors more time consuming and complex. In addition to the Anti-Monopoly Law itself, these include the M&A Rules, the Rules of the Ministry of Commerce on Implementation of Security Review System of Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, or the Security Review Rules, promulgated in 2011, and the Measures for the Security Review of Foreign Investment promulgated by NDRC and the Ministry of Commerce in December 2020 which came into force on January 18, 2021. These laws and regulations impose requirements in some instances that the Ministry of Commerce be notified in advance of any change-of-control transaction in which a foreign investor takes control of a PRC domestic enterprise. In addition, pursuant to anti-monopoly laws and regulations, the State Administration for Market Regulation should be notified in advance of any concentration of undertaking if certain thresholds are triggered, and the State Administration for Market Regulation clearance is required to be obtained

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before completion of such transactions. In light of the uncertainties relating to the interpretation, implementation and enforcement of the PRC anti-monopoly laws and regulations, we cannot assure you that the anti-monopoly law enforcement agency will not deem our future acquisitions or investments to have triggered filing requirement for anti-monopoly review. Moreover, the Security Review Rules specify that mergers and acquisitions by foreign investors that raise “national defense and security” concerns and mergers and acquisitions through which foreign investors may acquire de facto control over domestic enterprises that raise “national security” concerns are subject to strict review by NDRC and the Ministry of Commerce, and prohibit any attempt to bypass a security review, including by structuring the transaction through a proxy or contractual control arrangement. In the future, we may grow our business by acquiring complementary businesses. Complying with the requirements of the regulations to complete such transactions could be time consuming, and any required approval processes, including clearance from the State Administration for Market Regulation and approval from the Ministry of Commerce or other PRC government authorities, may delay or inhibit our ability to complete such transactions, which could affect our ability to expand our business or maintain our market share.

Regulation of loans to and direct investment in PRC entities by offshore holding companies and governmental control of currency conversion may delay or prevent us from making loans to or make additional capital contributions to our PRC subsidiaries, which could materially and adversely affect our liquidity and our ability to fund and expand our business.

We are US company conducting our operations in China primarily through our PRC subsidiaries. We may make additional capital contributions or loans to our PRC subsidiaries, which are treated as foreign invested enterprises under laws of mainland China. Any loans by us to our PRC subsidiaries are subject to regulations and foreign exchange loan registrations in mainland China. For example, with respect to the registration, loans by us to our PRC subsidiaries to finance their activities cannot exceed statutory limits and must be registered with the local counterpart of the PRC State Administration of Foreign Exchange, or SAFE, or filed with SAFE in its information system; with respect to the outstanding amounts of loans, (i) if the PRC subsidiaries adopt the traditional foreign exchange administration mechanism, the outstanding amount of loans shall not exceed the difference between the total investment and the registered capital of the PRC subsidiaries; and (ii) if the PRC subsidiaries adopt the relatively new foreign debt mechanism, the risk-weighted outstanding amount of loans shall not exceed 200% of the net asset of the PRC subsidiaries. We may also finance our PRC subsidiaries by means of capital contributions. These capital contributions must be registered with the State Administration for Market Regulation or its local counterparts, and shall be concurrently reported to the Ministry of Commerce through its information reporting and submission system. Pursuant to the Circular on the Reforming of the Management Method of the Settlement of Foreign Currency Capital of Foreign-Invested Enterprises, or SAFE Circular 19, which became effective on June 1, 2015 and was last amended on December 30,2019, and the Circular of the State Administration of Foreign Exchange on Reforming and Regulating Policies on the Control over Foreign Exchange Settlement of Capital Accounts, or SAFE Circular 16, which was promulgated in June 2016, foreign-invested enterprises may either continue to follow the current payment-based foreign currency settlement system or choose to follow the “conversion-at-will” system for foreign currency settlement. SAFE Circular 19 and SAFE Circular 16, therefore, have substantially lifted the restrictions on the use by a foreign-invested enterprise of its RMB registered capital, foreign debt and repatriated funds raised through overseas listing converted from foreign currencies. Nevertheless, SAFE Circular 19 and SAFE Circular 16 reiterate the principle that RMB converted from the foreign currency-denominated capital of a foreign invested company may not be directly or indirectly used for purposes beyond its business scope and prohibit foreign-invested companies from using such RMB fund to provide loans to persons other than affiliates unless otherwise permitted under their business scopes.

Under laws and regulations of mainland China, we are permitted to fund our PRC subsidiaries by making loans to or additional capital contributions to our PRC subsidiaries, subject to applicable government registration, statutory limitations on amount and approval requirements. These laws and regulations of mainland China may significantly limit our ability to use RMB converted from the net

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proceeds of any financing outside China to fund the establishment of new entities in China by our PRC subsidiaries, to invest in or acquire any other PRC companies through our PRC subsidiaries.

We may rely on dividends and other distributions on equity paid by our PRC subsidiaries to fund any cash and financing requirements we may have, and any limitation on the ability of our PRC subsidiaries to make payments to us could have a material and adverse effect on our ability to conduct our business.

We are a holding company, and we may rely on dividends and other distributions on equity paid by our PRC subsidiaries for our cash and financing requirements, including the funds necessary to service any debt we may incur. Current regulations of mainland China permit our PRC subsidiaries to pay dividends to us only out of their accumulated after-tax profits upon satisfaction of statutory conditions and procedures, if any, determined in accordance with Chinese accounting standards and regulations. In addition, each of our PRC subsidiaries is required to set aside at least 10% of its after-tax profits each year, if any, to fund certain reserve funds until the total amount set aside reached 50% of its registered capital.

Additionally, if our PRC subsidiaries incur debt in the future, the instruments governing their debt may restrict their ability to pay dividends or make other distributions to us. In addition, the incurrence of indebtedness by our PRC subsidiaries could result in operating and financing covenants and undertakings to creditors that would restrict the ability of our PRC subsidiaries to pay dividends to us.

Any limitation on the ability of our PRC subsidiaries to pay dividends or make other distributions to us could materially and adversely limit our ability to grow, make investments or acquisitions that could be beneficial to our business, pay dividends, or otherwise fund and conduct our business.

Increases in labor costs and enforcement of stricter labor laws and regulations in China may adversely affect our business and our profitability.

China’s overall economy and the average wage in China have increased in recent years and are expected to continue to grow. The average wage level for our employees has also increased in recent years. We expect that our labor costs, including wages and employee benefits, will increase. Unless we are able to pass on these increased labor costs to those who pay for our products and services, our profitability and results of operations may be materially and adversely affected.

In addition, we may be subject to stricter regulatory requirements in terms of entering into labor contracts with our employees, limitation with respect to utilization of labor dispatching, applying for foreigner work permits, labor protection and labor condition and paying various statutory employee benefits, including pensions, housing fund, medical insurance, work-related injury insurance, unemployment insurance and maternity insurance to designated government agencies for the benefit of our employees.

China adopted a labor contract law, or the Labor Contract Law, which went into effect on January 1, 2008 and was amended in 2012. The Labor Contract Law imposes more stringent requirements on employers with regard to, among other things, minimum wages, and severance payments upon permitted termination of the employment by an employer and non-fixed term employment contracts, time limits for probation periods as well as the duration and the times that an employee can be placed on a fixed term employment contract. According to the Labor Contract Law, an employer is obliged to sign an unlimited-term labor contract with any employee who has worked for the employer for ten consecutive years. Further, if an employee requests or agrees to renew a fixed-term labor contract that has already been entered into twice consecutively, the resulting contract is deemed to have an unlimited term, with certain exceptions. The employer must also pay severance to an employee in nearly all instances where a labor contract, including a contract with an unlimited term, is terminated or expires. In addition, the PRC government has continued to introduce various new labor-related regulations since the implementation of

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the Labor Contract Law. Among other things, new annual leave requirements mandate that annual leave ranging from five to 15 days be made available to nearly all employees and further require that each employer compensates an employee for any annual leave days the employee is unable to take in the amount of three times his daily salary, subject to certain exceptions.

Pursuant to the Labor Contract Law and its implementation rules, employers are subject to strict requirements in terms of signing labor contracts, minimum wages, paying remuneration, determining the term of employee’s probation and unilaterally terminating labor contracts. In the event that we decide to terminate some of our employees or otherwise change our employment or labor practices, the Labor Contract Law and its implementation rules may limit our ability to effect those changes in a desirable or cost-effective manner, which could adversely affect our business and results of operations.

Companies registered and operating in China are required under the PRC Social Insurance Law (latest amended in 2018) and the Regulations on the Administration of Housing Funds (latest amended in 2019) to, apply for social insurance registration and housing fund deposit registration within 30 days of their establishment, and to pay for their employees different social insurances including pension insurance, medical insurance, work-related injury insurance, unemployment insurance, maternity insurance, and housing provident funds to the extent required by law.

As the interpretation and implementation of labor-related laws and regulations are still evolving, our employment practices may violate labor-related laws and regulations in China, which may subject us to labor disputes, government investigations, and imposition of sanctions. We cannot assure you that we have complied or will be able to comply with all labor-related law and regulations including those relating to obligations to make full social insurance payments and contribute to the housing provident funds. If we are found to have violated applicable labor laws and regulations, we could be required to provide additional compensation to our employees and our business, financial condition and results of operations could be adversely affected.

Any failure to comply with Chinese regulations regarding our employee equity incentive plans may subject Chinese plan participants or us to fines and other legal or administrative sanctions.

Pursuant to State Administration of Foreign Exchange, or SAFE Circular 37, China residents who participate in share incentive plans in overseas non-publicly listed companies may submit applications to SAFE or its local branches for foreign exchange registration with respect to offshore special purpose companies. Any of our employees who are Chinese citizens or who have resided in China for a continuous period of not less than one year and who have been granted restricted shares, restricted stock units (“RSUs”), performance stock units (“PSUs”), stock appreciation rights (“SARs”), or stock options (collectively, the “share-based awards”) are subject to the Notice on Issues Concerning the Foreign Exchange Administration for Domestic Individuals Participating in Stock Incentive Plan of Overseas Publicly Listed Company, issued by SAFE in February 2012, according to which, employees, directors, supervisors and other management members participating in any stock incentive plan of an overseas publicly-listed company who are Chinese citizens or who are non-Chinese citizens residing in China for a continuous period of not less than one year, subject to limited exceptions, are required to register with SAFE through a domestic qualified agent, which could be a Chinese subsidiary of such overseas listed company, and complete certain other procedures. Failure to complete SAFE registrations may result in fines and legal sanctions and may also limit our ability to make payments under our equity incentive plans or our ability to contribute additional capital into our wholly-foreign owned enterprises in China and limit our wholly-foreign owned enterprises’ ability to distribute dividends to us. We also face regulatory uncertainties that could restrict our ability to adopt additional equity incentive plans for our directors and employees under Chinese laws.

In addition, the SAFE has issued circulars concerning employees’ share-based awards. Under these circulars, employees working in China who exercise share options and SARs, or whose restricted shares, RSUs or PSUs vest, will be subject to Chinese individual income tax. The Chinese subsidiaries of an

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overseas listed company have obligations to file documents related to employees’ share-based awards with relevant tax authorities and to withhold individual income taxes of those employees related to their share-based awards. Although we currently intend to withhold income tax from our Chinese employees in connection with any exercise of options and SARs and the vesting of their restricted shares, RSUs and PSUs, if the employees fail to pay, or our Chinese subsidiaries fail to withhold, their income taxes according to relevant laws, rules and regulations, our Chinese subsidiaries may face sanctions imposed by the tax authorities or other Chinese government authorities.

Failure to make adequate contributions to various employee benefit plans as required by Chinese regulations may subject us to penalties.

Companies operating in China are required to participate in various government-sponsored employee benefit plans, including certain social insurance, housing funds and other welfare-oriented payment obligations, and contribute to the plans in amounts equal to certain percentages of salaries, including bonuses and allowances, of their employees up to a maximum amount specified by the local government from time to time at locations where they operate their businesses. In October 2010, the Standing Committee of the National People’s Congress promulgated the PRC Social Insurance Law, which came into effect on July 1, 2011. In April 1999, the State Council promulgated the Regulations on the Administration of Housing Funds, which was amended in March 2002. Companies registered and operating in China are required under the Social Insurance Law and the Regulations on the Administration of Housing Funds to, apply for social insurance registration and housing fund deposit registration within 30 days of their establishment and, to pay for their employees different social insurance including pension insurance, medical insurance, work-related injury insurance, unemployment insurance and maternity insurance to the extent required by law. Recently, the PRC government enhanced its measures relating to social insurance collection, which lead to stricter enforcement. We could be subject to orders by the competent labor authorities for rectification and failure to comply with the orders which may further subject us to administrative fines.

While we believe we comply with all material aspects of relevant regulations, the requirements governing employee benefit plans have not been implemented consistently by the local governments in China given the different levels of economic development in different locations. If we are subject to late fees or fines in relation to the underpaid employee benefits, our results of operations and financial condition may be adversely affected.

We face increasing competition for qualified employees in China, particularly in other major cities and for technical, commercial, and managerial roles.

We face increasing competition for qualified employees in China, particularly in other major cities and for technical, commercial, and managerial roles. Wage levels, statutory minimum wages, and mandatory benefits have risen in recent years and may continue to increase as authorities adopt measures to enhance labor protection. We may also incur higher ongoing costs to comply with working time, overtime, paid annual leave, and, for certain personnel, post-employment non‑compete compensation requirements. Turnover, especially among younger workers in high-growth labor markets, can require us to devote additional resources to recruitment, onboarding, training, and retention programs, including equity incentives that are subject to foreign exchange registration and local administrative practices. If we cannot hire and retain employees with the skills and experience we need on a timely and cost-effective basis, or if our labor expenses increase faster than our ability to adjust pricing or productivity, our operations could be disrupted and our margins, financial condition, and results of operations could be adversely affected.

We are subject to occupational health and safety laws and regulations in China.

We are subject to occupational health and safety laws and regulations in China, including requirements to identify and control workplace hazards, implement safety management systems, provide

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protective equipment, conduct training and occupational health examinations, and report and remediate incidents. Compliance expectations and enforcement can vary by locality and may change with limited notice, and authorities conduct inspections and targeted enforcement campaigns that can lead to corrective orders. Failure to provide a safe working environment or to comply with applicable standards may result in administrative penalties, orders to suspend or restrict operations, mandatory remediation, and, in the event of serious accidents or injuries, potential civil liabilities and criminal sanctions for responsible personnel. Even when we comply, accidents or occupational disease claims may occur in our facilities or at third-party sites that perform manufacturing, warehousing, or field services on our behalf, which can lead to production or service disruptions, increased insurance and remediation costs, and reputational harm. Any of these events could adversely affect our business, financial condition, and results of operations.

Unauthorized access to, or improper use, disclosure, theft or destruction of, our customer or employee personal, financial or other data or our proprietary or confidential information that is stored in our information systems or by third parties on our behalf could result in substantial costs, expose us to litigation and damage our reputation.

We have been using, and plan to continue to use, digital technologies to improve the customer experience and drive sales growth. We, directly or indirectly, receive and maintain certain personal information about our customers in various information systems that we maintain and in those maintained by third-party service providers when, for example, receiving orders through mobile or online platforms, accepting digital payments, operating loyalty programs and conducting digital marketing programs. Our information technology systems, such as those we use for administrative functions, including human resources, payroll, accounting and internal and external communications, can contain personal, financial or other information of our over 350,000 employees. We also maintain important proprietary and other confidential information related to our operations and identifiable information about our franchisees. As a result, we face risks inherent in handling and protecting large volumes of information.

If our security and information systems or the security and information systems of third-party service providers are compromised for any reason, including as a result of data corruption or loss, security breach, cyber-attack or other external or internal methods, or if our employees, franchisees or service providers fail to comply with laws, regulations and practice standards, and this information is obtained by unauthorized persons, used or disclosed inappropriately or destroyed, it could subject us to litigation and government enforcement actions, cause us to incur substantial costs, liabilities and penalties and/or result in a loss of customer confidence, any and all of which could adversely affect our business, reputation, ability to attract new customers, results of operations and financial condition.

In addition, the use and handling of this information is regulated by evolving and increasingly demanding laws and regulations. The Chinese government has focused increasingly on regulation in the areas of information security and protection, including by implementing the PRC Cybersecurity Law effective June 1, 2017, which imposes tightened requirements on data privacy and cybersecurity practices. There are uncertainties with respect to the application of the cybersecurity law in certain circumstances. In addition, the PRC Data Security Law, which took effect on September 1, 2021, imposes data security and privacy obligations on entities and individuals carrying out data activities (including activities outside of the PRC), requires a national security review of data activities that may affect national security, and imposes restrictions on data transmissions. Furthermore, the PRC Personal Information Protection Law, which took effect on November 1, 2021, sets out the regulatory framework for handling and protection of personal information and transmission of personal information, and many specific requirements of the law remain to be clarified by the CAC and other regulatory authorities. The Revised Cybersecurity Review Measures, which took effect on February 15, 2022, require critical information infrastructure operators procuring network products and services and online platform operators carrying out data processing activities, which affect or may affect national security, to conduct a cybersecurity review pursuant to the provisions therein. The Measures for Security Assessment for Outbound Data Transfer, which took effect on September 1, 2022, mandate mandatory government security review by the

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CAC in advance of certain cross-border data transfer activities. On September 24, 2024, the State Council issued the Regulations on the Administration of Network Data Security, which took effect on January 1, 2025, prescribing that the network data processors processing personal information of over 10 million individuals shall fulfill certain requirements for processing important data and require network data processors to take certain precautionary measures.

We have established a professional team to formulate and implement internal data security policies to comply with the regulations and policies issued by the CAC and other competent authorities, monitor our compliance practices and assess any non-compliance issues. We believe that we are compliant in all material respects with the applicable regulations and policies that have been issued by the CAC to date. As of the date of this Report, (i) we have not received any formal notice from any PRC cybersecurity regulator identifying us as a “critical information infrastructure operator” or requiring us to go through the cybersecurity review procedures pursuant to the Revised Cybersecurity Review Measures; and (ii) we are not aware of any investigations against us initiated by the CAC based on the Revised Cybersecurity Review Measures. The exact scope of “critical information infrastructure operators” under the current regulatory regime remains unclear, and the PRC government authorities may have wide discretion in the interpretation and enforcement of the applicable laws. Therefore, it is uncertain whether, in the future, we would be deemed to be a critical information infrastructure operator under Chinese laws. If we are deemed to be a critical information infrastructure operator under the PRC cybersecurity laws and regulations, we may be subject to obligations in addition to what we have fulfilled under the PRC cybersecurity laws and regulations.

Interpretation, application and enforcement of these laws, rules and regulations evolve from time to time and their scope may continually change, through new legislation, amendments to existing legislation or changes in enforcement. We have been taking and will continue to take reasonable measures to comply with applicable cybersecurity, data privacy and security laws. We cannot guarantee the effectiveness of the measures undertaken by us, and such measures may still be determined as insufficient, improper, or even as user-privacy invasive, by the relevant authorities, which may result in penalties against us.

Compliance with these laws, as well as additional regulations and standards regarding data privacy, data collection and information security that PRC regulatory bodies may enact in the future, may result in additional expenses to us as we may be required to upgrade our current information technology systems. Furthermore, as a result of legislative and regulatory rules, we may be required to notify the owners of information of any breach, theft or loss of their information, which could harm our reputation, as well as subject us to litigation or actions by regulatory bodies and adversely affect our financial results.

We expect that cybersecurity, data privacy and security will continue to be a focus of regulators, as well as attract continued or greater public scrutiny and attention going forward, which could increase our compliance costs and subject us to heightened risks and challenges associated with information security and protection. If we are unable to manage these risks, we could become subject to penalties, including fines, suspension of business, shutdown of websites and revocation of required licenses, and our reputation and results of operations could be materially and adversely affected.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Mine Safety Disclosures

Not applicable.

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Item 5. Other Information

None.

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Item 6. Exhibits

The following exhibits are being filed or furnished with this quarterly report on Form 10-Q:

Exhibit No.			Description			Method of Filing
10.1			First Amendment dated as of September 11, 2025 to the Credit Agreement dated as of April 6, 2023, by and among XPEL, Inc., Wells Fargo Bank, N.A., as Administrative Agent, and other lenders party hereto			Incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed on September 17, 2025
31.1			Certification of Chief Executive Officer Pursuant to Exchange Act Rules 13a-14(a)/15d-14(a), as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002			Filed herewith
31.2			Certification of Chief Financial Officer Pursuant to Exchange Act Rules 13a-14(a)/15d-14(a), as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002			Filed herewith
32.1			Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002			Furnished herewith
32.2			Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002			Furnished herewith
101			The following materials from XPEL’s Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2025, formatted in Inline XBRL (Extensible Business Reporting Language): (i) the unaudited Consolidated Balance Sheets, (ii) the unaudited Consolidated Statements of Operations, (iii) the unaudited Consolidated Statements of Comprehensive Income, (iv) the unaudited Consolidated Statements of  Equity, (v) the unaudited Consolidated Statements of Cash Flows, and (vi) Notes to Consolidated Financial Statements			Filed herewith
104			Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101).			Filed herewith

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

						XPEL, Inc. (Registrant)
			By:			/s/ Barry R. Wood
						Barry R. Wood
						Senior Vice President and Chief Financial Officer
November 7, 2025						(Authorized Officer and Principal Financial and Accounting Officer)

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FAQ

How did XPEL (XPEL) perform in Q3 2025?

Revenue was $125.4M (up 11.1%); net income was $13.1M; diluted EPS was $0.47.

What were XPEL’s year-to-date 2025 results?

For the nine months, revenue was $353.9M (up 13.1%) and net income was $37.9M (up 3.7%).

What is XPEL’s liquidity position?

Cash and cash equivalents were $64.5M as of September 30, 2025, with $64.3M in operating cash flow year to date.

Did XPEL change its credit facility terms?

Yes. The revolving credit facility maturity was extended to September 11, 2028 with up to $125M available and no borrowings outstanding.

What drove revenue growth by category in Q3 2025?

Product revenue reached $95.5M led by paint protection and window films; service revenue was $30.0M with higher installation activity.

What acquisitions did XPEL complete in 2025?

It completed $48.7M of acquisitions, including assets tied to a 76% interest in its China business, increasing goodwill and intangibles.

How many XPEL shares were outstanding?

There were 27,678,601 common shares outstanding as of November 7, 2025.